Great post! I'm sure it will help many people who are going to open an online pharmacy store. Personally I find it to be very useful as I want to create a site like https://www.canadadrugsdirect.com/ that allows not only order and buy pills, but also to read the descriptions of meds. So, thanks for sharing, I'll keep your tips in mind!

No luck, I gave up looking for a cofounder

Clearly, there are many benefits of hiring a marketing agency! It's definitely something I would do if I ran a big business!

Hi Natasha,

Woah, super cool initiative that you launched! I wonder... what's the biggest surprise you encountered in your research?

Also, if you had to tell someone that's just getting started in experimenting... what are the three things you'd want them to know? Where should they start?

Lastly, how difficult was it to get participation for your surveys? How did you go about recruiting the marketers, product managers and growth strategists at such big brands?

Looking forward to learning from your experience!

Cheers,
Dani

Agree with Peter, there needs be something unique and human about a creator to drive up that WTP. What I'm curious about is the value matrix, how much does it rely on the creator or can best practices and subscriptions trends drive up-selling opportunities?

Easy read, great refresher on the Dropbox story. I always walk away with one or two new realizations when I go through it.

I think a healthy emphasis on localization is really key, regardless of what quadrant the app falls in. This communicates greater relevance and aligns with the search paradigms of users.

Also, on a side note, two factors that play a major positive role in ASO:

1. An emphasis on a relevant app description that incorporates high search volume long-tail keywords

2. A high number of positive ratings and reviews that go a long way in boosting the app's chances of discoverability whilst also communicating trust and confidence to potential users that land on the app store page

Hey Jon,

Great to have you here!

It must be quite a challenge working in the domains of business corporations and academia. I have two unrelated questions for you:

1. Your practical industrial learnings/knowledge must fuel your teaching to a great extent. Has your teaching - in turn - contributed to your professional growth, purely from a domain expertise standpoint?

2. What are some of the key challenges working at a crowdfunding platform such as Kickstarter, from a content marketing perspective?

I look forward to hearing your insights on the same. Cheers!

One of the more interesting things about this was the importance of relationship building on people’s willingness to pay and what they value. It seems that if you want to be a successful artist on Patreon, making sure you’re offering stuff to your patrons that they can’t get anywhere else is the way to go. Really plays into the ego factor.

This is often an overlooked point.