A Podcast Show can definitely help you connect with your niche audience on a deeper level. They get to hear your voice and really get to know your real character through the speakers.

I like recording audio and I have done a few podcast shows for my internet marketing blog in the past. I just been too busy these days. And you also do need the right equipment to deliver high quality audio. This is something I have for a future plan! ;)

Thanks for sharing!

Spot on. Behavioral segments are much more dynamic. We rarely change what we are (i.e. ethnicity, gender, etc.) and where we live, but we do change how we shop, browse, and socialize online.

The last time I only used demographic-based persona or segmentation was back in my college days. Safe to say, it's redundant when not combined with other data.

We just recently launched our NPS platform https://www.howlikely.com which does exactly what you're asking for. We offer unlimited access to all features and unlimited surveys sent for a flat monthly rate of $99.

I'd love it if you checked us out and let me know any comments or thoughts you have.

Cheers,

Robert

I know I'm 5 months late to the party - but I'd LOVE to know what the third tier is to this three-tier approach!

One of the ways is to vet all the service providers you work with by DA and offer to provide a testimonial.

Guest blogging (in my case, guestographics/interactive content) are still the best way to go.

If looking for stuff written about you:

1. Set up TalkWalker alerts to your e-mail.

If you are looking for content ideas:

1. Look to competitor's blogs.

2. Buzzsumo for what's trending around the world.

3. Google Trends for what is trending locally.

Agreed. Content is king, distribution is queen, but context is God - Gary Vee.

Didn't know the term now used is 10x content. Thought it was always called Long-form content.

I personally have no problem with them as long as they keep it straight to the point (which a lot of them do).

I liked how Jason Fried and DHH wrote ReWork and edited it down to half. Each page was dense and lot of unpacking but most importantly it was clear.

Totally agree! Demographic-based segmentation is a waste of time, not to mention inefficient if not combined with behavioral. You're practically serving content to non-active users/viewers just because they happen to coexist in the same demographic as your most active users/viewers.