Hey Sean, thanks for having me, and thanks for your question!
At 500, the primary goal for the conferences was brand-building and establishing the brand as a leader in each category:
Weapons of Mass Distribution: in growth and startup marketing;
PreMoney: in VC investing,
and Geeks on a Plane: positioning 500 as a VC with a focus on international founders and diversity.
2) What is your favorite tip every startup should follow when messaging customers via email?
Be personal, be clear, be you (your “brand” you).
By “be personal”, I mean sound like a human: no one wants to read stuff that sounds corporate or robotic. “Be personal” also means segment well and don’t send irrelevant messages.
Be clear goes without saying - no matter what your current campaign goal is, be clear in your copywriting and about what you’re asking your subscribers to do.
And “be you” means find a brand voice and stick to it. Wistia, The Hustle, GrowthLab, Huckberry, and Drift are all good at that. If it’s a pleasure to read your sales emails even if I don’t have an intention to buy right now, you’re doing something right.
1) When putting together email drips for customers, what do you think should be the #1 metric to track?
Depends on the goal of your drip campaign. If it’s a nurturing/welcome campaign, then open and click rates are good. If it’s a re-activation campaign, then your reactivation rate. If it’s a sales campaign, then your sales.
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Thanks man, hope it gives you some inspiration for your clients.
Solid advice here Emil. Bookmarked for deeper reading later.
Hey Sean, thanks for having me, and thanks for your question!
At 500, the primary goal for the conferences was brand-building and establishing the brand as a leader in each category:
Weapons of Mass Distribution: in growth and startup marketing;
PreMoney: in VC investing,
and Geeks on a Plane: positioning 500 as a VC with a focus on international founders and diversity.
2) What is your favorite tip every startup should follow when messaging customers via email?
Be personal, be clear, be you (your “brand” you).
By “be personal”, I mean sound like a human: no one wants to read stuff that sounds corporate or robotic. “Be personal” also means segment well and don’t send irrelevant messages.
Be clear goes without saying - no matter what your current campaign goal is, be clear in your copywriting and about what you’re asking your subscribers to do.
And “be you” means find a brand voice and stick to it. Wistia, The Hustle, GrowthLab, Huckberry, and Drift are all good at that. If it’s a pleasure to read your sales emails even if I don’t have an intention to buy right now, you’re doing something right.
Great to hear this, Nirmala! 😁
If you've learned something new, I'm very pleased! ✔
Content makes or breaks a business ... It's vital to understand the 'why' behind any marketing approach, before getting to the 'what' and 'how'.
Hopefully, this piece broke it all down for everybody! 🙌
Thanks again (& happy brainstorming!),
-Sam-
#RESPECT, Erik! 🏆
On each topic, I always try my very best to cram everything in (suitably) — Glad you found it useful!
-Sam-
Thanks both! 😊😊🙌😊😊
I will truly cherish your feedback forever.
#MindsetMatters 🧠
Nicely grouped tips
Hey Bruno, thank you for your email questions!
1) When putting together email drips for customers, what do you think should be the #1 metric to track?
Depends on the goal of your drip campaign. If it’s a nurturing/welcome campaign, then open and click rates are good. If it’s a re-activation campaign, then your reactivation rate. If it’s a sales campaign, then your sales.
Thanks Erik!
[I hope the 6 billion weren't all you at the SoapBox race?!] 😂
The brand is just your style. Should have known you'd relate! :)))