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Are you a data fiend? Have you had the opportunity to explore GA's Multi-Channel Funnels and Model Comparison Tool?

The author of this post first dives into why Last Click Attribution is losing relevance in web 2.0.
The post then explains and explores the benefits of MCF and MCT as well as provides graphs on how to find extra insights into your data.

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    • Nichole Elizabeth DeMeré (@Nichole) Link

      I think this was a good call.

      Too many people seemed to be misinterpreting multichannel funnel data and last click attribution.