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Ahhh, that's a good point. Gotta be honest, I'm struggling with this myself. Care to share your experience?
Amen to that!
Funny you should say that; this post was actually inspired by Johnathan's post.
You're welcome, Daria!
That's a good point, I should add him. I'm always grateful for more recommendations!
Right – the whole "move fast and break things" ethos doesn't really fly when companies "grow up": https://mashable.com/2014/04/30/facebooks-new-mantra-move-fast-with-stability/
Saw this interesting thought piece recently on how enterprises can reverse the trend and be more hacker-y: https://www.reforge.com/blog/enterprise-growth
Quote the roundup you put together there, @aaron_iconicontent_com
Here's a tactic that I've found useful for promoting content on Quora, and it should work on Facebook groups too.
Basically, build yourself an index spreadsheet of your top pillar / evergreen posts. On one column, paste your URLs. In another, add shorthand tags / keywords.
So if you're marketing fishing equipment, for example, you might have published an ultimate guide to finding the perfect fishing pole. In that article, there may be a section on pole weight. So in your spreadsheet, among other tags, you might have "pole weight."
Now, when you're scrolling through that top Facebook group for fishing fanatics, and you see a discussion about whether or not someone's pole is too heavy, you just search your spreadsheet for "pole weight," easily find the perfect article to share, write an original comment that contextualizes the advice in the article according to the specifics of the discussion, add a link to your article, and everybody wins.
Brilliant post, Aaron!
Sean Ellis's idea of starting with a 'must have' product is smart advice.
With the right foundations, growth is so much easier.
Maybe this will help, less noise, more signal - No affiliate link - https://www.amazon.com/Competing-Against-Luck-Innovation-Customer/dp/0062435612
This is an interesting and informative post! I'm going to build a website for my business, and I'm looking for some useful information. Recently I've found a good source https://studioblackbelt.com that includes a lot of helpful articles about Wordpress and web design in general. Also there are step-by-step guides on how to create sites. Hopefully, someone will find it useful! By it is important to know what trends exist in order to get a web design that catches everyone’s attention. So, I'll keep your post in mind. Thanks for sharing!
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