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Readers are much more aware than they were and website visitors look for one thing when they shop - trust! If you can't win their trust, if you have no integrity, I think this will make you pay in the long run :)
Sam has covered some important points. I really get annoyed with the popups to force me to subscribe or to do something similar. I liked the way how PostFunnel is dealing with it.
I really loved this line. "Be sincere and treat any user action with the same level of respect". That's what we need to follow.
Thanks for this informative article.
Erratum: not my post, but a post by Benjamin Brandall on my blog :)
Thanks for sharing my post!
I think startups should start thinking about moats like stock investors do. The most common economic moats are cost/pricing advantages, switching costs, efficient scale, intangible assets, and network effects.
Very similar, but I think different emphases.
Some of the bigger blogs + those with capital I know started moving towards Hubspot (NFX.com, for example).
Otherwise, I agree. Usually see the small guys moving away.
This is a solid reminder that things can, and will go wrong. Interesting (and entertaining piece). I actually worked on a project that launched a re-design without telling me and it turned out it still had a meta robots noindex tag on it. Happy I check for that kinda stuff regularly, it could have ended badly!
For the record (though no one asked) I am ALL FOR going custom instead of one giant expensive piece of software that supposedly does everything.
I'll give you my most honest answer first, and then try to followup with an answer that is more helpful.
1. No person or department at any company owns any community.
Yes, I understand that I am being a little pedantic. But, I think most brands don't actually understand this, and that misunderstanding leads to a lot of unnecessary debates that only serves to harm the community and the brand.
So, who owns the community? The community owns the community. It exists in the hearts and minds of the people who actually participate. It exists in the shared language and passions and inside-jokes and life changing moments of the people who participate.
2. Ok, now to try and be more helpful.... IF we believe that no one owns the community, except for the community itself, then what is left for people in the company to do? If neither marketing, engineering, product, sales, support, or growth OWN the community, then why show up?
Because all of those departments, any of those people can bring passion, support, encouragement, and joy to the party. They can all find their own ways to share -- generosity of time and energy and the willingness to listen to others -- into the community. They all can learn from the community. They all can *be* in the community.
I've read somewhere that if you can get a person to smile- you can get them to do anything.
I don't know if that's true or not, but I'm sure the photo of smiling and awkward you had something to do with the overwhelmingly "warm" reception to your cold email.
(Yes it's a pun and I intended it to be a pun- I want you to smile).
But worry not!-won't ask anything from you:)
Anyhow, a really inspiring post and I was laughing while reading. I also admire your willingness to try different and new stuff, and to stick with them until they start to work.
These are good character traits to have, in this blogging and business world.
Or so I've heard...
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