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When dealing with a large list of cold contacts, a tool like Clickback MAIL is helpful. It handles the important steps of sending cold campaigns such as cleaning the list and optimizing delivery throughout the sending process.
One reason you may be experiencing low open rates is because your campaigns are going to the spam folder. If you are sending to a purchased list, you need to clean and verify the contacts on the list before sending. Clickback MAIL can clean your list to remove bad emails, redundancies and spam traps.
It may sound a little creepy, but in the last month yours is the first voice I hear every morning. The "Ground Up" makes the walking to my office very, very exciting. Thank you for that!
I have two quick questions:
1) How did you end up doing marketing and what you wanted to do as a kid?
2) How do you prioritize your marketing activities if you don't have enough (or good) data?
I'm with leading web developers on AMP and signed the open letter below earlier this year:
"publishers should not be compelled by Google’s search dominance to put their content under a Google umbrella. The Web is not Google, and should not be just Google."
Curious, how do (and your team) you perceive long-term value at GrowthHackers?
Thanks a lot, Dani! And yes, playing the long game is the quickest(!) route to build a sustainable business. :)
Feel like a lot of times it's more about UX (a bit semantic, I know :)). There are a lot of little pot holes or wins through adding essential pieces (or subtracting them) from your design.
Love the emphasis on long-term value here. Such an important thing to reevaluate.
This is really helpful! It has certainly given me a new perspective on securing buy-in from senior level stakeholders in my endeavour to drive home a culture of experimentation.
Thanks so much!
App Store Optimization (ASO) really is critical to the survival and success of any app across app stores these days.
Set in this backdrop, app developers and marketers should focus on the App Store Page Conversion Rate; the percentage of users that download the app after landing on the app store page. Your app name, description, images, reviews, ratings, and number of downloads have an appreciable bearing on your app store discoverability.
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