Totally agree. Sorry if my first comment came across as disagreeing with it. I meant that the point of your article has great application beyond SaaS too. Some great takeaways even if you're in the ecommerce space like I am.
Hey Kasey, great to see you here and thanks for doing this AMA!
A few questions for you:
1) Out of all of the email marketing tactics you've implemented for clients, companies you've worked for (and yourself), which 3 have yielded the best results?
2) Aside from email marketing, what are your other favourite acquisition channels to use for clients?
This is superb, Neil. Read quite a few cold emails and all talk about personalization to make it successful. The only problem is that they aren't always scalable. This is like playing personalization at scale! Would love to know more about the campaign :)
Hey Tim, loved it. Thanks for breaking the volume around search volume. I was reading the comments where you mention that "just because a keyword has low search volume - you should not throw it away" - what volume would you recommend as a minimum? Because you can't afford the time to check every low-keyword volume page for search traffic, right? Is there any other actionable strategy you recommend?
Also, do you think it makes more sense to just build a personal brand (a proxy for building backlinks through guest posts and other things that up your domain authority) and write on interesting subjects in your industry - you'll rank for keywords automatically. Then, later on, you can find out your ranking pages and take care of on-page SEO accordingly. I have had a big shot client follow this strategy (that I now realize in retrospect)! Interested to hear your thoughts on it.
Woah, Brad. List articles give the impression as if it's another basic bullshit post. But this one was so FULL of insights. I loved the point on urgency and speed - guilty of committing the mistake myself! Even #4 on starting new engagements and #7 on firing clients are bold claims. Also, the conclusion - it's super fun like only 1% of the time, damn. Great article. Thanks for the lessons and the courage to write this post.
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Totally agree. Sorry if my first comment came across as disagreeing with it. I meant that the point of your article has great application beyond SaaS too. Some great takeaways even if you're in the ecommerce space like I am.
Sure, but I wrote for SaaS because that's my audience and I also broke down in the article the ways it impacts SaaS specifically.
Hey Kasey, great to see you here and thanks for doing this AMA!
A few questions for you:
1) Out of all of the email marketing tactics you've implemented for clients, companies you've worked for (and yourself), which 3 have yielded the best results?
2) Aside from email marketing, what are your other favourite acquisition channels to use for clients?
Thanks!
Nice Benji. It's a great reminder of sticking with the basics like doubling and tripling down on what's working (until it stops). Thank you!
This is superb, Neil. Read quite a few cold emails and all talk about personalization to make it successful. The only problem is that they aren't always scalable. This is like playing personalization at scale! Would love to know more about the campaign :)
Hey Tim, loved it. Thanks for breaking the volume around search volume. I was reading the comments where you mention that "just because a keyword has low search volume - you should not throw it away" - what volume would you recommend as a minimum? Because you can't afford the time to check every low-keyword volume page for search traffic, right? Is there any other actionable strategy you recommend?
Also, do you think it makes more sense to just build a personal brand (a proxy for building backlinks through guest posts and other things that up your domain authority) and write on interesting subjects in your industry - you'll rank for keywords automatically. Then, later on, you can find out your ranking pages and take care of on-page SEO accordingly. I have had a big shot client follow this strategy (that I now realize in retrospect)! Interested to hear your thoughts on it.
Thanks for sharing Keywords Everywhere, Alberto :)
Woah, Brad. List articles give the impression as if it's another basic bullshit post. But this one was so FULL of insights. I loved the point on urgency and speed - guilty of committing the mistake myself! Even #4 on starting new engagements and #7 on firing clients are bold claims. Also, the conclusion - it's super fun like only 1% of the time, damn. Great article. Thanks for the lessons and the courage to write this post.
Love it, Brad. Great breakdown breaking down how to scale long-form content! Off to read your article at Wordstream as well :D
Love it, Brad. Great breakdown breaking down how to scale long-form content! Off to reading your article at Wordstream as well :D