Nadya, thanks for sharing the research!
A few thoughts about your findings:
1. We support each and every post with custom-made visuals and this means we spend around 4-5 hours per day producing them. It’s quite a big surprise that 70% of the interviewed marketers spend less than a few hours per week on it. Well, now I see why the majority of digital marketing SMM accounts look abandoned.
2. It’s very upsetting to see that 70% of marketers are still using stock images. Even though 69% still believe that visuals are important... Hopefully, this means that they’re going to reconsider their strategy one day.
Another great piece. I think this highlights how much harder it is to build links at scale to commercial pages. But you touch on something important, that if you push the flywheel long enough, you start to pick up links naturally, which increases rankings, which gets you more natural links, and it turns into a virtuous cycle. It just means lots of fruitless effort up front to get to that point.
When it comes to CRM, I use https://legallycrm.com/ . It works well for business development, for following up on leads, for helping us stay in touch with the loyal clients, and for sharing information and tasks within our team.
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Thanks Stefan - third party data is great for sure! Wasn't aware of startupranking.com - will check it out
Yeah - it's definitely hard to get links to commercial pages without pushing the envelope a bit. But then again, it may be worth it.
Thanks for reading!
Thanks Matylda - Glad you enjoyed it!
Fascinating research, Nadya! Great job putting it together - thanks for letting me put in my 2 cents!
I found it surprising how inaccurate marketers are at predicting budget allotment :P
Nadya, thanks for sharing the research!
A few thoughts about your findings:
1. We support each and every post with custom-made visuals and this means we spend around 4-5 hours per day producing them. It’s quite a big surprise that 70% of the interviewed marketers spend less than a few hours per week on it. Well, now I see why the majority of digital marketing SMM accounts look abandoned.
2. It’s very upsetting to see that 70% of marketers are still using stock images. Even though 69% still believe that visuals are important... Hopefully, this means that they’re going to reconsider their strategy one day.
Another great piece. I think this highlights how much harder it is to build links at scale to commercial pages. But you touch on something important, that if you push the flywheel long enough, you start to pick up links naturally, which increases rankings, which gets you more natural links, and it turns into a virtuous cycle. It just means lots of fruitless effort up front to get to that point.
When it comes to CRM, I use https://legallycrm.com/ . It works well for business development, for following up on leads, for helping us stay in touch with the loyal clients, and for sharing information and tasks within our team.
Thanks for sharing this awesome best practices. Sales cadence is a booming market.