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There are a lot of well-known Side Projects that would win the wall of fame such as Unsplash by Crew or Website grader by Hubspot.
Although these projects are great for inspiration, they come far from the reality you will be building.
Not that I don’t believe in your amazing skills, but because I am a strong believer that if you want to increase the speed of your learning curve, you should look at projects or people just a few years ahead. Not a Richard Branson.
Therefore, I hand-picked some great examples that are more in line with building your Side Project.
Coverr.co is a website that allows you to download royalty free (even for commercial use), unique and beautiful video footage for your website.
Video backgrounds you would normally pay thousands of dollars for are now completely free to use.
Of course, these are great for your smaller projects, but what if you need a skilled videographer for your larger projects?
That’s where those little white words in the top corner come in handy and human curiosity takes over.
“Coverr was made with love by the Codersclan and Veed.me teams”
This is exactly where you land after clicking those little shiny words.
A marketplace to find projects as a videographer or a videographer as a company.
As you can see they solved the 2 big questions when creating a successful Side Project:
1. What is the core product Veed.me is selling? A marketplace to hire a videographer.
2. What kind of tiny problems do people who create websites have? Finding high-quality videos to use for the website in smaller projects.
2. Game of Hacks
Another less known but amazing example is done by Checkmarx, a cybersecurity company that launched an addictive yet useful mini-game called “Game of Hacks” which tests coders ability to spot vulnerabilities in code, helping them to learn along the way.
The game received massive positive press coverage, had over 35,000 players in the first 24 hours (it’s 80,000 now), and drew thousands of visitors to the Checkmarx website.
Many of those visitors were quality leads which have turned into real customers. And now the team is working on productizing an enterprise version of the game.
Marketing done the right way.
If you didn’t capture the idea yet, here is the formula to your great Side Project:
1. Figure out what the core products/services you are selling.
2. Figure out who is buying your product and what tiny problems they encounter during the process that is related to your product or service.
Looking to learn more about Side Project Marketing? I created a directory of great Side projects right here: http://www.fastforwardonline.be/sideprojectmarketing/, and wrote a guide on how to create your in 3 days right here: http://www.fastforwardonline.be/2018/06/20/side-project-marketing/
I try to have the mentality that the Internet is a marvelous invention and we're lucky to live in an age with such access and information and capabilities, but at the end of the day, I have no patience for these things done poorly.
Lol! So glad you liked the article Katy.
That last line, made me chuckle.
I have to say, from personal experience - whenever I go through a form, it doesn't goe through, and it doesn't tell me specifically why it didn't go through - I'm out.
I leave the form.
I leave the website. Many times to never return.
I like the idea of not being too pushy with your content, and most of what you write should be informational and educational content, with only the occasionally blog post promoting the brand. I like it because it is so counterintuitive that I feel like knowing it is a small ace in the sleeve right then and there.
Also, by not being aggressive, you exude (such an ugly word) confidence in your strength and your standing, that people won't be able but feel there's something special about your brand and product, of course, something positive. They'll be drawn to you and they'll trust you and help you grow, especially on social media.
Quite an insightful article.
Woo, thanks for this @gabesolberg!
Love it. One thing we recently realized is many such analyses rely on form completions being the end goal - but not on calls.
Given the rise of mobile, calls are becoming the largest part of the lead pie. Maybe another one talking about that :)
Great insights! Thank you for the thoughtful answers to my (and all of these!) questions.
Hey Anthony! Sounds like you already have your answer ;) The best time is the time that works for your audience. For an audience of busy moms a Sunday evening newsletter might be best. For a business journal maybe it's Monday at 9:30am. It really depends on your audience, your intention, and where you see the patterns in your own data. In this regard (and in most of email, really) go with what works for you and don't worry about what everyone else is doing!
Hi Luis! Choosing an ESP is dependent on so many factors. Personally I use ConvertKit (now called Seva) and many of my clients use Drip, Intercom, Customer.io, and ActiveCampaign. There are many other options too!
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