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Hi Hiten, What are the metrics or things you look at to know a startup is beginning to flounder and a course correction is required and also what do you consider most important in order of priority within people/process/product/promotion for a new startup. Does the priority change at different stages of growth?
Something that answers to the point in the best possible way the title of the content (video/audio/text) and has a call to action relevant to that title or headline. Basically, what is the content expecting from the reader/viewer/listener
If you have any other methods, please let me know :)
This is really a great article.
Hello. I have posted a new question here.
Most recently I got selected in FBStart program - huge help as an indie developer. Now I am looking for advice on social features. Thank you.
For me, two themes kept emerging through all the talks:
a. Understand what your North Star Metric is.
Without this, you really aren't going to be able to focus your growth efforts.
b. Understand your growth model.
If you don't know where your growth comes from, you cannot predict where it will go.
Definitely agree that communities don't "launch"... at least not for smaller brands (Nike can "launch" a community since they already have an audience). I think people get hung up on the launch and neglect the focus on pushing organic growth long-term.
How important do you think it is to target subreddits with lots of subscribers? Can there be value in content marketing on smaller subreddits?
P.S. I'm so sorry for the typos! I shouldn't write when I'm anxious. My bad. ^^;
Well, hopefully those websites blocking crawlers did it on purpose and not as a mistake. ;) But mistakes happen, and they're the least of the problems, I feel (go and fix it, might take a while, but you'll be okay).
Intentionally doing things that will hurt yourself and/or your clients is the real problem, and one that might cost business. The shady SEO items in the list speak for themselves - unethical and dangerous. Blog networks, paid links and link schemes in general can be either a good thing or a bad thing depending on the purpose: if they make sense and they're not done to manipulate search engines, they'll have a long and meaningful life; in the other case, they add junk that doesn't work and will most certainly end up in a penalty or worse, the loss of sales and conversions.
Honestly, I feel SEO (not the simple on-page SEO that's good for everything, even your own in-site search box) is a matter of making choices: do you really want to work alongside search engines (for yourself or your clients)? Why do you want to do that?
Just because when you rent a house, you have to live by the owner's 'usage guidelines' even when you can sometimes contract. Unless you buy your own house - than you have full power, even if that previous owner you rented from now frowns upon you. :P
Disclosure: I'm a big "SEO rebel" who'd rather go my own way than stick by search engines' guidelines. I only stick by the ones I believe in and discard the rest. Search engines can kick me out no problem, as I rely on community building much more than them. But heck, if I'm doing a consulting session with a client about marketing and SEO, I'm not going to use my rebellious side, unless that's what the client wants. :D
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