It’s no doubt that SEO done right can skyrocket the startup's traffic and increase its visibility. However, SEO for startups shouldn’t be the highest priority, from my experience, firstly a startup should establish if their product is valuable and necessary for their target audience. What is more, SEO done poorly can end up causing more harm than good. But of course, if you have the necessary competences and knowledge about SEO, you can think about it in advance with the help of some simple activities:
👍 Create unique, valuable and high quality content. Google is updating it’s algorithms all the time and they are built by some of the best engineers in the world to determine if content is useful and your content should be.
📝 Guest blogging is one of the best ways to get relevant back links with the desired anchor text. It also helps getting subscribers, traffic and authority in the industry. Either you’re writing your own blog or an external blog post, remember to put links as anchors, avoiding such word combinations as learn more, check out, read here etc.
💻 Take into account website’s html structure basics. For example, H1 tag makes certain words to stand out and allows readers to see what your website is about. It also helps to tell search engines what your page is about, and when used in conjunction with page title, META description, keywords and keyword targeted content, it helps to improve search engine ranking for specific keywords and phrases.
Maybe I'm misunderstanding the type of communication you're talking about, but until someone has reached the bottom-of-the-funnel, I don't think potential customers should feel like they're talking to sales OR marketing.
But that doesn't mean they're "invisible," per se. When done well, marketing and sales people are just brand representatives. Customers should feel like they're interacting with humans associated with the brand, and at that point, their positions don't matter much.
How do you do this?
Anyone interacting with customers should be helping them solve whatever issue they're facing or answer whatever questions they have. As long as this is happening (and you're not trying to push the customer into buying while not helping/answering), you should be good to go.
limited data size: 99% of the clicks for branded went to the top 3 spots....so, theres a bit of noise and random fluctuation because of small sample sizes of branded queries ranking past position 5
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An eye-opener. Thanks for posting.
Love the last part ;)
Hey James, Looking forward to have you on JustCall soon :)
These are some very important life lessons to learn. Excellent article.
It’s no doubt that SEO done right can skyrocket the startup's traffic and increase its visibility. However, SEO for startups shouldn’t be the highest priority, from my experience, firstly a startup should establish if their product is valuable and necessary for their target audience. What is more, SEO done poorly can end up causing more harm than good. But of course, if you have the necessary competences and knowledge about SEO, you can think about it in advance with the help of some simple activities:
👍 Create unique, valuable and high quality content. Google is updating it’s algorithms all the time and they are built by some of the best engineers in the world to determine if content is useful and your content should be.
🔗 Pay attention to link building. As the name of your startup can change many times (more about it: https://blog.markgrowth.com/if-you-just-changed-your-company-s-name-don-t-forget-this-one-crucial-step-88b058a0c5c ) where possible use shortened URL that allow changing the target URLs. No worries about the SEO, as ranking goes to the target URL (great video about it: https://www.youtube.com/watch?v=QMkltd6dZzU ).
📝 Guest blogging is one of the best ways to get relevant back links with the desired anchor text. It also helps getting subscribers, traffic and authority in the industry. Either you’re writing your own blog or an external blog post, remember to put links as anchors, avoiding such word combinations as learn more, check out, read here etc.
💻 Take into account website’s html structure basics. For example, H1 tag makes certain words to stand out and allows readers to see what your website is about. It also helps to tell search engines what your page is about, and when used in conjunction with page title, META description, keywords and keyword targeted content, it helps to improve search engine ranking for specific keywords and phrases.
Would love a copy, Claire!
Maybe I'm misunderstanding the type of communication you're talking about, but until someone has reached the bottom-of-the-funnel, I don't think potential customers should feel like they're talking to sales OR marketing.
But that doesn't mean they're "invisible," per se. When done well, marketing and sales people are just brand representatives. Customers should feel like they're interacting with humans associated with the brand, and at that point, their positions don't matter much.
How do you do this?
Anyone interacting with customers should be helping them solve whatever issue they're facing or answer whatever questions they have. As long as this is happening (and you're not trying to push the customer into buying while not helping/answering), you should be good to go.
limited data size: 99% of the clicks for branded went to the top 3 spots....so, theres a bit of noise and random fluctuation because of small sample sizes of branded queries ranking past position 5
THANKS LIDIYA :)
A comprehensive read about churn. I'm going to bookmark this for future use.