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Branding is what you need to do for every business. The more you promote, the more you get the exposure. The startups should understand the need to get opened up to different platforms.
Here's my objective take on this -
The answer depends on what the organization (for whom the activity is being done or who is doing it) wants:
The first question I would ask is, is the firm result only oriented or result+quality oriented?
The above approach will get you traffic and might help you increase rank (mind you - might) but the audience will lose interest in you especially once they come across more articles done with a similar approach. This, however, will achieve my objective of gaining traction.
The second question would be, is the company a short-term venture only or wants to be in the long haul?
Misleading articles will only work for short-term needs, never in the long run.
My personal opinion: Such approach is completely a black hat SEO technique and should not be approached/ suggested in the first place.
I use content calendars for our blog as well as for our clients. So my experience comes from personal and what has worked for keeping our clients happy. I have a content calendar at least 3 months out. Once a month I plan for the next month always 3 months out. I try to be writing about 3 - 4 weeks in advance. This allows us to have a plan and stay ahead of the curve. We have had times where we fall a week behind, however we always have 2 - 3 weeks of content ready and this allows us to never have to put up bad content or a rush piece.
As ideas come in I keeping adding to a personal list I keep on my phone just to reference and then monthly the team gets together and goes over the ideas.
With our client sites we try to give them a few month plans so they know we are looking into the future. Some of the posts are related to the time of the year seasonal, holiday related. However most can be moved around and if something else comes up, just going to our editorial calendar and scheduling another time.
You know what they say - marketers spoil everything! :D
If it is something as niche as Football Management then you will need to go where your target audience is. Figure out platforms where you can identify the target audience and then promote your course. Google ads or Content based ads on relevant sites can work.
While they would be on Facebook too, targeting gets tricky for niche groups.
If the course appeals to mass audience then Facebook, Udemy, Google ads is a good option.
Hope this helps.
I just want to say that I'm really happy people are even asking this question and having this discussion. Sometimes it can feel like we're living in bizzaro world.
Hiring others to do a job is tough, especially if immediate growth is your goal.
Wading through countless applications is not fun, and so using the techniques discussed in this article is a surefire way to hire the best person (or people) for the job.
I particularly like the point about hiring inexperienced graduates over those who boast a long résumé because of the cost-saving value. The bigger benefit is that graduates are more likely to devote a lot of their energy to your new company because they want to gain experience and impress you.
Unfortunately, they don't guarantee any results. Since I've paid for the business plan, the messages are not being sent.
The support team insists in saying it's happening because of another interactions using the same profile. BUT the "funny" thing is... all other tools are working perfectly... Only HOLR.CO is not working.
It's been almost 15 days since my subscription, and I've got an equivalent of 3 days results.
In the same way I wouldn't underestimate college graduates, I wouldn't underestimate people working remotely from foreign countries either. We have employees in our office but you'd be surprised the quality of work you can get done from people in cheaper countries who culturally have a much stronger work ethic than many people here.
I agree with the other points as well. People who love their job will figure out the skills they need and they will be committed to growing because they care about the mission rather than focusing their attention on when the next break is.
Hi Christine, we had the same challenge in that there we no good editorial calendar tools on the market, so we built a platform to solve this and launched it 3 months ago. You can sign up for free on www.contentcal.io - thanks, Andy
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