How should a startup devise a growth strategy among big players? Long term efforts like creating valuable content and investing in organic growth are valuable but how to do that without impacting the short term goals of getting leads and keeping the spend in check. I always find myself in the dilemma of wether I should write that awesome guide that no one has written yet or should I aggressively focus on optimising my ads and reaching out to those prospects manually.
The main pain point which chatbots solve is 24x7 availability for your customers without you being online all the time. Your users can talk with the chatbot, get their answers and convert into leads all without your need. And later whenever you are back online, you can see a detailed view of who visited, how did they interact and what are they interested in. From there onwards you can start working on converting those leads.
If you target specific countries then you mainly write the article targeting that countries. Select keywords targeting that countries, it is really important. Google Keyword Planner offers you find keywords targeting any specific country.
The fact, if you rank in Google then you will get traffic from all countries.
If you want to get traffic from the particular country then you need to submit your post in local search engines, directories, bookmarking sites such as Reddit is best for the US traffic, classified sites, local social networks groups & communities, do blog commenting in local relevant blogs and more.
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Solid list.
We're fans of Crystal's personality analysis (see our research on how SaaS companies can use it to maximize their reviews: https://appealie.com/saas-reviews-disc-types/).
We've also had some success using Loom - enough people seem to like video ahead of actually reading something.
Hi Hila,
Thanks for the AMA!
How should a startup devise a growth strategy among big players? Long term efforts like creating valuable content and investing in organic growth are valuable but how to do that without impacting the short term goals of getting leads and keeping the spend in check. I always find myself in the dilemma of wether I should write that awesome guide that no one has written yet or should I aggressively focus on optimising my ads and reaching out to those prospects manually.
Thanks Vukasin 👍
If you are interested in reading more about chatbots and chat marketing then https://blog.morph.ai has more for you.
Super helpful, great work!
TLDR; Yes it Does
The main pain point which chatbots solve is 24x7 availability for your customers without you being online all the time. Your users can talk with the chatbot, get their answers and convert into leads all without your need. And later whenever you are back online, you can see a detailed view of who visited, how did they interact and what are they interested in. From there onwards you can start working on converting those leads.
If you want to get started with chatbots, https://morph.ai/lead-generation is a good place to start.
This is such a helpful post - can't wait to implement the strategies David mentions. :)
Does this help when I am not online? I want to know which people came when I was away.
If you target specific countries then you mainly write the article targeting that countries. Select keywords targeting that countries, it is really important. Google Keyword Planner offers you find keywords targeting any specific country.
The fact, if you rank in Google then you will get traffic from all countries.
If you want to get traffic from the particular country then you need to submit your post in local search engines, directories, bookmarking sites such as Reddit is best for the US traffic, classified sites, local social networks groups & communities, do blog commenting in local relevant blogs and more.
Nice post Leo, thanks for sharing I found another relevant post like this which was quite informative
https://www.techuniverses.com/keyword-research/
How do you think rebranding will affect growth?