Great tips from Nathan.
I was familiar with most of these techniques, but it's a good refresher still. I especially like the pyramid technique of powering up guest post links.

But now I'm a little confused.

He says to use several tiers of lower quality guest posts to link to the best guest post, which lies on strongest domain possible. And that one post sends one super powerful link to the money website.

Isn't it better to strengthen that one link, AND shoot direct links to your website?
Since every guest post is on a real website, with real traffic, engagement, and links (those are not easy to find); I think it's wise to use every chance and link out.

That way there is both direct and indirect benefit from guest blogging.

This was so interesting to write. Thanks for spotlighting it!

SEO mistake- writing for the search engines, forget the people, they don't matter.

I can't understand how can someone after all this time still write stiff, keyword-rich prose designed to "hint" to Google what the page is about, and what it should rank it for.
I think content like that is a true pain and bad experience; Not for the reader (who won't read through), but for the poor SEO writer.

Write naturally;
Know your topic well;
And what you want to say;

And keywords will just flow...

Great post as always Brian!

Hi April, I am a keen follower of your work. Are the principles and approaches you outline for B2B positioning applicable to a B2C startup? Or are there other resources, information, principles etc. that a B2C should take into account? I’m in the B2C startup space with very limited funding at the mo.!

I agree it is counter-intuitive.
Most people think that more pages= more rankings;
But actually- It's the opposite.

I learned that from Brian Dean. He says that PR and other link signals are more concentrated on sites with fewer posts and pages, so they provide much greater boost for all keywords.

This is solid.

It confirms some of what I suspected caused an increase in retention, and it's given me plenty of new ideas too.

Bravo!

Google shifting more and more to quality over quantity.

I like that analogy but understand why it this isn't such an obvious strategy.

Hey, Jason! Completely agree - it's valuable to get your whole team rallied around content experience.