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I'm assuming you're trying to figure out some level of "Is this a thing people will buy". The best thing to do is to get an MVP out into the world. Most times, an MVP gets conflated with "Beta version or v1 of an app," it doesn't need to be that complicated. You're just trying to figure out if your idea is worth pursuing. If this is for a new company or product, I'd put up a landing page and try to get people to show interest (usually through an email signup). After they sign up, you can show a page/popup/modal/whatever saying that you're not ready to sell yet. The quickest way to drive traffic is buy some ads and send traffic that way. You should be able to learn pretty quickly if your idea is something that someone will purchase. You can also try to reach out to people who are interested to learn more about how your potential product solves a problem they're having. If you have a bigger budget you could see how different feature lists or value propositions convert compared to each other.
If this is for a new feature in an existing product, build out a portion of it and track usage.
I'm especially interested in watching AR, voice-activated devices, and how brick-and-mortars will step up their game in 2019!
Nice ideas for some quick inspirations for our #chatbot.
Let's see how I can unpack this one.
Psychometrics are objective measurements of psychology. Personality traits, cognitive function, emotional states, resilience, attitudes, personal values, abilities, skills and knowledge are all measurements that can be assessed and evaluated at scale.
In general, I don't think psychometric-based advertising is limited to one channel or ad format, rather a way to best understand your audience and how they would like to be spoken to. Using psychometrics for advertising is only as impactful as your understanding as a marketer of personality, emotional states, sentiment, etc. of your audience. In essence, how strong is your empathy?
I would recommend looking at it a different way and start not on advertising, but with providing value to your existing customers. How can you learn from your most engaged customers and provide them with value in a personalized way? Well, help them better understand themselves in context to what you provide.
For example, at Payoff we offered a personalized loan to help people pay off their credit card debt. While we did plenty of advertising and direct marketing, a big value add for existing AND new prospects was our financial personality quiz. In less than 5 minutes, we could understand what type of personality (at the time we used the OCEAN model) they were strong in, and give them a feedback on how their personality impacts the way they save and spend. Our goal was to bring awareness to the end user. Help them better understand themselves so they can make better decisions. The Payoff team also grew to understand these personalities well. Our customer success team knew what their personality was and with training, could email and chat with them in their preferred style.
I'm not sure where the financial personality quiz lives currently, but you can see a breakdown of the different personalities and their descriptions here: https://www.payoff.com/life/science/what-are-the-financial-personalities/.
To your comment on AdWords and Google Search, I agree users are are actively looking for something. These are channels that tell you the person has high intent for what you provide.
Just stay aware of GDPR
Any recommendations for e-commerce platforms for European businesses?
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Thanks Dani! Glad you enjoyed it!
Thanks Ashley, appreciate the kind words.
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