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"Epic" content like the cold email outreach guide they created can be huge if well researched and executed properly like Mailshake has. There's also the lesser told side of tons of time/money put into major content pieces with little to no results. You have to be surgical to get this right. Kudos to Mailshake.
20K/month? I'd commission white papers, novellas, in-depth reporting, graphic novels, data visualizations, ethnography journals, and other long form writing from thought leaders. Thought leadership (in all formats) entertains me and is candy for the circles I want to engage with my startup.
Only verified emails count :)
The pattern matched are free!
Awesome to hear! Glad you found the tips useful. G'luck!
Ideally, most of it ;) except going to events and working with and meeting great people of course.
But actually, I would love to automate content distribution. We create a lot of high quality content in many different forms (blog posts, webinars, podcasts, case studies, etc.), and we try to share them everywhere that fits. It would be great to be able to automate the distribution process in a way that optimizes content for each medium and shares it (at the best time). If it could also @ tag and/or email those mentioned in the article to let them know it's live and that they were mentioned, that would be fantastic.
Thank you for the great tactics! I'm a b2b marketer in the veterinary industry. I am so excited to implement a few of these ideas. i'm going to start with Quora this week, move to Medium in 2 weeks, and set up a plan to implement the rest in the future.
Great post and point on, Nadav!
The article touches some points and I think those are extremely relevant. Keep up the good work!
Not sure how much you're going to find because paid channels are not the best to base growth upon. They can be gasoline but the fire has to be burning already.
However, I have a feeling you know this and just want to get a feeling for how much this could bring. Here's my no-BS answer that I give everyone: test a small budget, see what comes back, and iterate towards a simple CLV (customer lifetime value). What I mean by that is make sure you have a positive balance of spending vs. what a single customer is worth to you. Then optimize your campaigns from there (don't forget the tracking).
"Blog and pray" strategy. Love it.
Maybe there is a better way in the works somewhere :)
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