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Pricing seems to have been taken away from the marketing department. How can in-house and agency marketers re-establish their influence and take back responsibility for product or service pricing?
Hey, Jeff - thank you for doing this.
You have an incredible tracking recording, working with some of my fav products and companies so.. congrats on that.
Most of them have this self-service sales approach in common and a lot of product marketing, so I'm guessing your work has a lot of intersection with other areas of the company (product development, sales, customer service). My question is how do you ensure that this cross-functional dynamic works smoothly and gain company-wide collaboration into your initiatives?
Hey Jeff, quick question.
What are some marketing strategies you and the team at Calendly used on social media to grow your product? Also, did you find them to be more or less successful in some ways than traditional marketing strategies?
All the best from the team at Bookmark.com.
Thanks for the article, Kiran!
Nowadays more and more business leaders come to the conclusion that traditional performance management is not able to solve the rising number of HR needs. Automation of performance management processes can boost productivity, improve retention, optimize compensation, and brighten the overall business performance of the company. Read about major management pain points you can solve with a help of automated system - www.mindk.com/blog/automation-of-performance-management-process.
Hey, Jeff. Thanks for joining the community for this event. I have two questions for you:
1) What are some growth experiments/ channels that have worked surprisingly well for you? Are there any channels that you feel are undervalued -- especially with so many companies going digital after the pandemics?
2) What is your biggest growth challenge at Calendly right now and how are you tackling it?
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My pleasure, Valentyna!
Relevant and useful information. Thank you!
Thank you, Dmitry!
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