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Hi Lidia - great to have you here.
I'm curious, are there any routines or habits your team has adopted that you attribute to Bynder's growth? Also, how does Bynder work across typical company silos to impact the full customer journey?
Looking forward to learning from you!
Completely agree Anuj. Well said, and I'll definitely look to make that distinction in future writing.
That was definitely a liberating moment for me when I realized that, once the subject line and from name are written, an "email" doesn't have real email properties that are different from the properties of a sales letter. Agreed! It's very freeing.
Hi Lidia, thanks for sharing with us!
One thing that's been on my mind these months:
- I have (almost) everything figured out for the next 6 months (where to boost investments and where to shut off). But I can't tell how my team will look like in the next 12 months or, for instance, my 2 next hires. How do you balance finding the right traction engine and hiring / growing your team? Or, in other words, how do you find your next move and plan your team for that?
Cheers for sharing this one with the GH peeps, Erik!! xD
Keen to hear your thoughts — And if there were any new tips brought to light for you here?
Hey Lisa! xD
I really appreciate your feedback, my friend! Haha ... Funny you said that! I made a comment earlier about always wondering why they always said $9.99 on TV ... Now I know! :-D
Step outside our marketing bubble and 90% of people wouldn't give it a second thought ... But as we've seen: The studies show it definitely affects buying decisions.
I've also experience the same with gyms ... It seems they are VERY far behind the curve when it comes to this stuff (especially retention!!!) ... Most are terrible. A big gap in the market there!
And YES! Loved that point too, about larger numbers. It's probably my favorite tip in the whole article :-D
You rock, Lisa!!!
** And thanks so much for the link in your piece (referencing my previous article) ... I tweeted it out for you! :-D
Thanks so much, Nirmala!!! :-D
The best action is to experiment, split test, analyze, refine and repeat — Each biz is 100% unique so it's the only way :o)
You could also ask customers directly! This is an incredibly personal tactic ... And they will likely value the invite to help and get involved in enhancing your offering even further!
Thanks again for your lovely words,
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Woop Woop! Cheers Bren!!! xD I try my best!!! xD
With regards to the annual payments — I'm yet to see a digital brand actually offer better plans as time goes by — It seems they always increase or just keep you paying the same. After being with a brand for 2+ years, it's certainly something I'd love to be offered. THAT would raise my loyalty to the max!!!
Any other time, I'm with you on the monthly subs! You never know what the future will hold ... But I find paying yearly is often less painful than seeing money go out each month :-D
Speak to you soon! #HappyTweaking
Thanks Erik for sharing great stuff here by Sam. I often wondered about the power of 3's - it's easy to give people 3 choices and no more. Now I understand why and why #9 is included in most pricing options.
Interesting about a yearly payment and receiving emails. I joined a gym, paid yearly once and never heard from them since. I've only been there a few times as I prefer to be outdoors. I will really rethink my renewal next year.
I really loved this one "Studies have found any larger numbers influence buying decisions when placed next to smaller numbers — when the smaller numbers are prices."
Something I hope to apply soon! Thank you both.
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