MS

Mada Seghete @mada299

about me
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Co-founder of Branch, leading community and developer marketing. Branch was born from the challenges we faced as we struggled to maintain the growth of the previous venture, Kindred Prints, a mobile photobook printing app. Branch has since evolved into a robust mobile linking platform with cross-channel solutions for businesses of all sizes to drive app installs and user engagement, and powers deep linking for over 20,000 apps and 2 billion monthly users around the world such as Airbnb, BuzzFeed, Jet, Pinterest, Target, Yelp and more. Also co-founded Mobile Growth, a global community of over 23,000 app developers, mobile marketers, and mobile-focused businesses in more than 50 cities. Powered by Branch, the Mobile Growth community holds regular meetups focused on app growth (organic and paid), retention, and engagement strategies, and a monthly webinar series, Mobile Growth Stories. Co-author of the 2016 Mobile Growth Handbook, the editor of the Mobile Growth Medium publication, and a frequent speaker at conferences and events around the world, from India to Vancouver to New Orleans. Born and raised in Romania, I came to the US to study Electrical and Computer Engineering at Cornell University and then earned her Masters of Engineering and MBA from Stanford. My favorite things include playing the latest viral mobile game, binge-watching the hottest sci-fi show, and photographing Branch events. She was included in Linkedin’s Next Wave, 150 top professionals in 15 industries all 35 & under, and sits on the board of the App Developer’s Alliance.
work experience
Enter your work experience Head Community + Developer Marketing

location
Enter your location San Francisco, CA, US
Joined June, 5 2014
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How to implement the Mobile Growth Stack at a tech startup? — Shapr3D case study

4 months ago
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(Neil Patel’s Insider Club) + Marketing That You Should Know From 9 Growth Ha...

12 months ago
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The 6 Best URL Shorteners and How to Choose the Right One

about 1 year ago
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Mobile Paid Growth

over 1 year ago
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AMA with Guy Kawasaki, Chief Evangelist of Canva & Former Chief Evangelist of...

over 1 year ago
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Slides: 38 Ultimate Mobile Growth Hacks – Expert Tips and Tools to Grow your ...

about 2 years ago
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Deep linking for dummies, newbies … and interns

about 2 years ago
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How Palantir Built A $15 Billion Growth Engine

over 2 years ago
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(Podcast) YesGraph's Ivan Kirigin (former Growth at Dropbox) talks Growth Pri...

over 2 years ago
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Video: Measuring for Growth: Understanding Your Data & Next Steps (from WMD 2...

over 2 years ago
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Video: "Building the Next Generation of CMOs" at WMD 2015 Conference by Andy ...

over 2 years ago
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To Build a Mobile App Business, Build a Growth Engine First

over 2 years ago
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Growth Tools & Frameworks used by Dropbox, Pinterest, and Facebook

over 2 years ago
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Referral Programs Power the On-Demand Economy

over 2 years ago
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Domo comes out of stealth after five years -- and raises $200M at $2B valuation

over 2 years ago
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TBT: The Case for Why Marketing Should Have Its Own Engineers

over 2 years ago
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10

What Experts Taught Me About Mobile Growth

over 2 years ago
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39

Vince Vaughn & Getty Images' "Unfinished Business" Growth Hack

over 2 years ago
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How I launched the #2 most upvoted product of all time on Product Hunt.

over 2 years ago
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Y Combinator & 500 Startups Both Focus Heavily On Growth

over 2 years ago

Join over 70,000 growth pros from companies like Uber, Pinterest & Twitter

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