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Co-founder of Branch, leading community and developer marketing. Branch was born from the challenges we faced as we struggled to maintain the growth of the previous venture, Kindred Prints, a mobile photobook printing app. Branch has since evolved into a robust mobile linking platform with cross-channel solutions for businesses of all sizes to drive app installs and user engagement, and powers deep linking for over 20,000 apps and 2 billion monthly users around the world such as Airbnb, BuzzFeed, Jet, Pinterest, Target, Yelp and more.
Also co-founded Mobile Growth, a global community of over 23,000 app developers, mobile marketers, and mobile-focused businesses in more than 50 cities. Powered by Branch, the Mobile Growth community holds regular meetups focused on app growth (organic and paid), retention, and engagement strategies, and a monthly webinar series, Mobile Growth Stories. Co-author of the 2016 Mobile Growth Handbook, the editor of the Mobile Growth Medium publication, and a frequent speaker at conferences and events around the world, from India to Vancouver to New Orleans.
Born and raised in Romania, I came to the US to study Electrical and Computer Engineering at Cornell University and then earned her Masters of Engineering and MBA from Stanford.
My favorite things include playing the latest viral mobile game, binge-watching the hottest sci-fi show, and photographing Branch events. She was included in Linkedin’s Next Wave, 150 top professionals in 15 industries all 35 & under, and sits on the board of the App Developer’s Alliance.