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Lindsay Kwan @lindsay_kwan

about me
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Lindsay Kwan is WiderFunnel’s Content Marketing Coordinator. She writes about marketing and optimization topics, and manages WiderFunnel’s social media and public relations.
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Joined September, 26 2017

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6
6

Website quality assurance: How to make certain your experiments don’t fail be...

about 1 year ago
24
24

Moving the needle: Strategic metric setting for your experimentation program

over 1 year ago
34
34

AMA with Natasha Wahid, Marketing Lead at WiderFunnel

over 1 year ago
25
25

Evangelizing experimentation: A strategy for scaling your test and learn culture

over 1 year ago
50
50

AMA with Andrew Capland, Director of Growth at Wistia

over 1 year ago
25
25

The 5 pillars of digital transformation strategy at Mark’s: An interview with...

over 1 year ago
27
27

6 key insights from "The State of Experimentation Maturity 2018" original res...

over 1 year ago
28
28

How to blast through silo mentality to create a culture of experimentation

over 1 year ago
11
11

Case Study: Turning in-depth user research into consecutive +15% winning tests

over 1 year ago
12
12

A tactical guide to creating emotional connections with your customers

over 1 year ago
40
40

9 marketing trends you should be tracking in 2018

almost 2 years ago
7
7

The most-read WiderFunnel blog posts of 2017

almost 2 years ago
29
29

Beyond the buzzword: What "artificial intelligence" means for marketing leade...

almost 2 years ago
43
43

AMA with Taylor Loren, Marketing Lead at Later & LinkedIn Top Voice of 2016

almost 2 years ago
17
17

How to create emotionally relevant marketing experiences for your shoppers

almost 2 years ago
23
23

29 of your frequently asked conversion optimization questions, answered

about 2 years ago
21
21

Your mobile optimization guide (or, how to stop reeeeally frustrating your mo...

about 2 years ago
4
4

"Get past personas", and other takeaways from CTA Conf 17

over 2 years ago
6
6

Beyond A vs. B: How to get better results with better experiment design

over 2 years ago
13
13

"The more tests, the better!" and other A/B testing myths, debunked

over 2 years ago

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