BR

Brian Riback @labradorconnect

about me
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I am a marketing technologist and chief troublemaker (the good kind) focused on uncovering breakthrough opportunities for digital and traditional media penetration. For the past 15 years, I have positioned my companies and clients for unprecedented success through the development and launch of channel marketing campaigns. Together we have captured new audiences, accelerated revenue growth and enhanced our internal marketing processes. My company, Email Architects, works closely with our clients to drill deeply into their challenges and goals. With data analytics and the development of sophisticated technology platforms, we have helped them dramatically exceed their quotas for marketing and email effectiveness. See, trouble CAN be a good thing! Peers, colleagues, clients and executive managers describe my leadership style as infectious and highly collaborative. I take pride in my ability to liaise between business, IT and marketing functions to innovate new strategies and maximize the ROI potential of our efforts. Here is a list of the high-visibility brands I have worked with and for: Citibank, the Daily News, Disney Theme Parks, Genworth Financial, GNC, Prudential, The Smithsonian Institute, US News & World Report, Universal Studios Florida, Victoria’s Secret, Vistaprint, Weight Watchers. And here are some of my specialties: Marketing (channel, email, database, behavioral), Technology, Consumer Engagement, Strategy, User Experience, C-Level Collaboration, Relationship Building, Team Leadership, Data Insights, Research, Communications Feel free to connect at 201.258.9171 or brian@riback.me!
work experience
Enter your work experience Chief Marketing Technologist & Troublemaker

location
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Joined October, 21 2015

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