Stitcher is the world's largest pure-play podcasting company. We started as beloved comedy podcast network Earwolf; via Midroll, we provide ad sales and distribution services to 300+ shows such as The Bill Simmons Podcast, WTF with Marc Maron, StarTalk with Neil DeGrasse Tyson and many more; and with Stitcher, we own one of the largest podcast apps and a network of original content from talent such as Katie Couric and LeVar Burton. We're on a mission to transform podcasting into a major part of the media landscape, and we're looking for like-minded enthusiasts to help.
To support our growing business and marketing team, we're searching for a Growth Marketing Manager to focus on growing the Stitcher user base across product lines. This person will own user acquisition initiatives, in-house and agency-led advertising for Stitcher and its podcasts and other supporting projects that can lead to dramatically growing our base of Monthly Active Users.
Specifically, You'll - Manage marketing efforts for the Stitcher app and Stitcher podcasts that optimize ROI across digital channels including event-based DR channels (primarily Google UAC and Facebook), programmatic display, and app stores. - Devise and oversee development of ad copy and creative for all campaigns, supported by internal designers and agency team. - Manage an agency team to coordinate mobile app network spend optimization, large brand buys, and other ad hoc marketing efforts like out-of-home ads, podcast ad buys, and email marketing. - Maintain and enhance attribution and reporting infrastructure on the marketing performance of Stitcher products, including monthly reporting, recommendations, and forecasts as well as convey these via concise, regular communication. - Identify, test and launch marketing efforts in new channels. Run effective experiments that indicate ability to scale on these channels. - Work closely with the Product Management team to align marketing initiatives with product roadmap. Propose new product initiatives that can lift marketing performance and demonstrate how.
You're a Great Fit If - You're highly literate in Google Universal App Campaigns, Facebook Ads Manager and Business Manager, Adjust (or another mobile app measurement platform), and analytics platforms like Google Analytics and Localytics. - You've run six-figure+ monthly budgets on these platforms while maintaining cost efficiency. - You have 3-5 years' hands on experience in broad user acquisition marketing across digital channels. Some app marketing experience and knowledge of app-specific KPIs also required. - You rock a spreadsheet. That includes using them for data mining/insight development, reporting and forecasting. SQL experience a big plus. - You have a special affinity for terms like CPI, CAC, LTV, CTR and the like. You're curious about how to create models that improve these figures. - You have the ability to innovate, build infrastructure where necessary, and argue for the priority of marketing initiatives for the greater good of the Stitcher user base. - You love podcasts and are hungry to make the listening experience better for Stitcher users.