Growth Manager - Marketing Automation

Tom Ferry International

Irvine, CA
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Did someone say cold brew on tap? Yep, that’s right…and that’s not all. Tom Ferry International is the #1 coaching company in real estate. Our mission is to raise the standards by creating success. That means we are super focused on supporting our members, employees, and partners to set big goals and do whatever it takes to achieve them. Of course, we are there every step of the way.

The office lives on a high-energy culture that includes all departments working closely together to identify gaps and develop solutions together. After hitting a big goal you can find the entire office at a bowling alley, Dave & Busters or taking over an entire movie theater. We like to work hard and then celebrate!

Our people and culture are what makes the company so successful, which is why we only hire the best. If this sounds like an office you’d be excited to come to every day, and you’re ready to make a big impact on a fast growing, already established #1 company, we’d love to meet you. Oh, and we’re super proud of our #1 OC place to work badge. Apply today.

Summary:

We’re on the hunt for an experienced Digital Marketing Manager to drive growth through online customer acquisition (marketing automation + paid media). This is a great opportunity to make your impact on a fast growing, stable company. This is a not a brand marketing position.

Responsibilities:

  1. Develop, manage, and coordinate execution of digital marketing acquisition initiatives that directly impact lead generation, nurturing, conversion and retention. Essentially a growth hacker manager.

  2. Leadership of marketing automation platform including scoring, multi-touch drip nurture and broadcast emails, profiling, segmentation, workflows and ROI reporting.

  3. Develop data driven client segments that consider marketing spend profile, current product mix, product usage and other behavior, sentiment, actual value delivery, account management channel, and more.

  4. Grow existing campaigns across all digital channels, while strategically testing to continually scale and improve performance against KPIs.

  5. Manage the development, maintenance, and analysis of the integration with in-house CRM (Salesforce), especially in the development of attribution models to track prospect engagement, funnel advancement and ultimately marketing contribution to revenues.

  6. Constant analysis of data to identify areas for improvement/optimization and to ensure maximum ROI of efforts.

  7. Develop campaigns designed to onboard new clients smoothly regardless of acquisition channel, acquaint them with their team, reinforce expectations created during sales journey, and clearly communicate fulfillment status to support and grow member retention.

  8. Develop, manages and execute proactive, personalized retention and renewal campaigns.

  9. Develop advocacy initiatives through member and non-member base to increase awareness, acquisition, and retention.

  10. Generating regular performance reports for distribution within the marketing team and broader organization.

  11. Collaborating with other departments (in particular, sales, coaching and business development) to drive maximum integration of all initiatives.

  12. Maintains compliance with company policies, practices, and procedures.

  13. Participates in proactive efforts to achieve departmental and company goals.

  14. Works effectively and communicates clearly with other employees.

  15. Handles changing deadlines and priorities.

  16. Reviews work for accuracy, completeness and proper authority.

  17. Other duties as assigned.

Education and/or Experience:

Bachelor’s degree

2+ years management experience

2+ years experience leading customer acquisition (lead generation, nurturing, conversion, retention)

Other Skills and Abilities:

Subject matter expert on customer acquisition (Marketo) and retention (growth)

Excellent understanding of data analysis to continually scale and improve performance against KPIs

Ability to see long-term vision of business objectives while executing flawlessly short-term tasks

Language Skills:

Fluent English language skills – written and spoken. Ability to read, analyze, and interpret documents such as technical procedures, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employee of organizations.

Computer Skills:

Marketing Automation Software a MUST (Marketo a plus)

Digital Ad networks

Google Adwords

Google Analytics

CRM (Salesforce a plus)

HTML (HTML5) and CSS (CSS3) development a plus

Planning and Organization:

Strong organizational, time management and analytical skills

Ability to proactively identify opportunities and quickly implement solutions Comfortable with a high-energy, fast-moving service based business Experience managing multiple complex projects, people and resources in a fast-paced, deadline-oriented, dynamic environment Strong work ethic Capacity to manage multiple priorities and tasks simultaneously

Excellent organizational, project management skills and strong attention to detail Tom Ferry is an EEO.

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