Digital Operations Analyst
NAPCO Media (www.NAPCO.com), a leading business-to-business digital media company in Center City Philadelphia, seeks a Digital Operations Analyst. Our supportive environment and creative, talented and hardworking team of professionals dedicated to building community through excellent content is the core of our success. We build community between our audience and our clients through integrated media programs, events, e-learning, video services, marketing services, research services and custom content. We offer a competitive salary and a comprehensive benefits package!
Reporting to the Director of Digital Strategy, the ideal candidate can develop and leverage a deep understanding of marketing technology operations, marketing analytics and audience to execute and support client campaigns; advise on marketing technology structure and operations; and support new business development and audience development efforts.
• Analyze audience, survey response and marketing campaign performance data. • Create appropriate visualizations of performance data to identify opportunities for existing and new clients. • Assist in PPC (SEM and SMM) campaign execution, monitoring and reporting. • Assist in educating sales teams about ad capabilities, metrics, and media planning. • Advise and troubleshoot marketing technology structure and operations.
Qualifications for Success:
• 1-2 years of experience working in online advertising, marketing operations or digital media operations. • Attention to detail and a commitment to delivering high quality service and products. • Proficient at collecting, organizing and analyzing data and able to visualize and communicate meaningful analysis. • Experience with decision making about how best to visually present data including chart selection, data grouping and segmentation • Demonstrate an understanding of PPC, big data, native advertising, retargeting and RTB. • Familiarity with Survey Monkey, Doubleclick, SEM, IAB, SMM, Microsoft Office Suite, Google technologies (Analytics, Trends, +, AdWords, AdSense, etc.) • Well versed in internet and ad technology concepts and terminology (cookies, HTML5, Flash, mobile operating systems, ad servers) • Passion for data, marketing technologies and all things digital is a plus. • Exposure to broadcasting and online video ad buying or sales is a plus. • Familiarity with a web oriented SDLC and agile methods are a plus.
Email resume and cover letter stating salary requirements, and which “plus” describes you best to email@example.com To learn about what we do, the markets we serve, and our exciting endeavors visit: http://www.napco.com/
NAPCO Media is an equal opportunity employer and we consider applicants for employment without regard to race, color, religion, gender, national origin, ancestry, age, marital status, veteran status, sexual orientation, disability and/or handicap or any other protected status or classification in accordance with local, state and federal laws.