Digital Marketing Senior Associate

Slice

New York, NY
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What is Slice?

Slice is the leading technology and marketing platform made exclusively for local pizzerias, making it super easy to order delicious, authentic local pizza anywhere, anytime. We serve the $44 billion U.S. pizzeria market in two ways: by providing a pizza-centric mobile and web ordering experience for consumers, and by empowering local restaurants with the technology, tools, and marketing to grow their business, while helping them compete with Big Pizza. Can you imagine what a small mom and pop pizza shop could achieve with the resources of Domino’s?

Slice was born in 2011 and has quietly bootstrapped its way to building a network of more than 6,000 pizzerias nationwide. Ilir Sela, our founder and CEO, started the company as a passion project to help his friends and family in the pizza business, but he quickly saw a massive opportunity to champion these small businesses by bringing their bites to the masses. Ilir has since built an amazing team of operators, marketers, technologists, and investors — all dedicated to making it easier for people to enjoy their favorite local pizza.

Yes, we have a pizza philosophy

We believe pizza is more than food — it's a slice of life. Across the country, pizza is made by people who care about craft, history, and culture. We created Slice to champion the small mom and pop pizzerias by connecting those proud makers with customers who are just as passionate about their pizza. We celebrate pizza as the ultimate shareable food that brings people together for more than just a bite. So whether you call it a pizza parlor, slice joint, or pizzeria, we're here to help you order authentic local pizza, connect to your community, and live your best slice life.

What You'll Do:

We are seeking a candidate to join our Consumer Acquisition team. In this role, you will be responsible for attracting new customers to Slice, working across a variety of digital marketing channels, inclusive of paid social, search, display, retargeting, and more. The ideal candidate will be a detail-oriented marketer, with experience in digital acquisition marketing, campaign and creative development, data analysis, and optimization.

We are looking for an ambitious, bright, and entrepreneurial operator who obsesses over delivering measurable results and thrives in detail, organization, and analysis. You should have direct, hands-on experience developing, planning, launching and analyzing digital marketing campaigns, and a strong familiarity with performance marketing concepts like CPA, CVR, CTR, and ROI.

  • Create, develop, and launch high impact campaigns to acquire new customers via Slice’s digital marketing channels
  • Analyze campaign performance data to drive continuous improvement and hypothesis-led testing of new concepts
  • Develop weekly, monthly, and ad hoc reporting on performance by channel
  • Manage relationships with external agencies including: status calls/meetings, coordinating needs between internal resources and the agencies, helping to set strategic direction, and ensuring deliverables are met
  • Liaise with internal teams such as product, creative, and business intelligence to spearhead marketing projects

What we are looking for:

  • Bachelor’s degree from a top school with strong academic performance
  • 3-5 years of experience in a digital marketing role
  • Experience developing, planning and executing digital marketing campaigns, along with end-to-end performance analysis and campaign reporting.
  • Experience analyzing paid media campaign metrics, considered a plus
  • Excellent communication and presentation skills.
  • Ability to project manage/prioritize multiple projects simultaneously.
  • Self-starter who can power through ambiguity and thrives in a fast-paced, dynamic start-up environment.
  • Experience with Google Analytics or Looker, Google AdWords, Facebook Ads, and -Excel is required for the role. MMP platform and SQL knowledge is a plus.
  • Welcomes feedback for continuous self-improvement
  • Excellent listener, assertive, persistent and persuasive