COMPANY: Sofar Sounds reimagines live events through curated, secret performances in intimate settings in more than 400 cities around the world.
ROLE: This is a new role to Sofar, as we look to build our new Audience Development Team to expand user activation, engagement, and retention across multiple platforms. This role will primarily focus on building out our CRM functionality and analyzing audience data to help Sofar create campaigns that inspire audiences worldwide. The role sits in our New York office with our Audience Development Director as part of Sofar’s Growth Team.
POSITION TITLE: CRM Manager
REPORTING TO: Audience Development Director
LOCATION: New York City
Understanding our audience segmentation and personas
Collect audience feedback by deploying targeted surveys to understand our users’ perception of our products and brand
Work with our analytics team using audience data to develop our behavioral segmentation
Campaign ideation / planning
Ensure audiences receive the most relevant and tailored communications
Develop user lifecycle management campaigns to target users at various stages driving activation, retention & LTV
Coordinate targeted campaign efforts across multiple channels (Paid, App, SMS, etc.)
Campaign optimization & execution
Brainstorm and test new ways to optimize the effectiveness of our campaigns, using A/B tests. Own a testing agenda to ensure we’re always learning and improving our campaigns
Work closely with our brand/creative teams to ensure brand consistency across our communications
Work to understand and improve email deliverability and technical capability to manage the health of our contact lists and the reputation of our domain
Collaborate with our in house engineering team to build out additional data to enhance our CRM capabilities
Sofar’s Audience Development Team is looking for an ambitious and creative team member who puts forth the drive to achieve goals and exceed them. We are looking for a well-rounded person who thinks outside of the responsibilities listed above.
SKILLS & COMPETENCIES:
3+ years working in digital marketing, specifically in loyalty, retention, and/or referral with experience in audience segmentation
Must have experience working with a CRM system (such as: Salesforce, MailChimp/Mandrill, Hubspot, Blaze, Insightly, MyEmma etc.) running or analyzing targeted audience-facing digital campaigns
Track record of identifying, designing and executing CRM campaigns (preferably automation and/or drip) that drive user loyalty and engagement
Methodical w/ strong analytical skills, with a pedigree in testing, optimization, and data-driven insight
Outgoing and curious about people, you don’t mind digging into a customer service issue, surveying audiences or analyzing segmented email lists
Possess a strong interest in music
Experience working in a fast paced environment
Understanding of the existing live and recorded music industry
Preferred experience with Excel, SQL, Tableau, Survey Monkey, Typeform or other tools to collect and analyze audience data
You have channel expertise in either paid media or email marketing
Bonus if knowledgeable in HTML & CSS for responsive design in email
Salary Range: Commensurate with experience
WORKING HERE: Sofar Sounds offers a comprehensive benefits package including health and wellness benefits, retirement, as well as opportunities for career growth and development.
We're a company of trust. What does that mean? If you need to take a break and go on a long walk, do it! If your family is in town and you want to spend the afternoon with them, do it! Need a vacation? Definitely do it! We trust our employees to take time when they need it.
At Sofar, we embrace diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are inclusive. The more we live that, the better our work will be.
COMPANY CULTURE: People who join Sofar Sounds have an excitement and energy about what we’re doing. They want to be a driving force of growth for emerging artists, committed to creating a magical experience for performers and fans alike, and this is reflected in the way they work.
We are growing swiftly, helping more musicians in more cities. As a result, we expect our people to get things done efficiently and to help other team members, whether a specific task is their role or not. Also to learn from, and make changes as a result of, feedback from one another and our community.
The right candidate should be efficient and upbeat, and needs to live the Sofar experience while sharing our vision for discovering great new music and creating the best live event experience in the world.
Applications are due by: April 30th