NAPCO Mediais looking for a

Audience Development Specialist

inPhiladelphia, PA
Apply Now!

NAPCO Media (, is a leading business-to-business media company in Center City Philadelphia. Our supportive environment and our creative, talented and hardworking team of professionals dedicated to building community through content are the core of our success. We build community between our audience and our clients through integrated media programs, video services, events, marketing services, research services, custom content and e-learning. We offer a first-class salary and superior benefits!

We are seeking an Audience Development Specialist who will assist our Director of Audience Development in content-driven initiatives meant to grow and develop our audience. This person will play a key role at NAPCO Media by working alongside various departments including Digital Strategy, Editorial, and Marketing.

The ideal candidate will be a savvy digital marketer who knows what it takes to develop an effective content marketing strategy. This role requires experience creating and executing both organic and paid content marketing strategies across digital platforms such as web, Facebook, LinkedIn, Twitter, Google, and more.


Work with Editorial teams to optimize their social media presence and implement their social media strategy
Increase adoption and performance of internal social media efforts
Execute brand influencer social media strategy
Stay up-to-date on the best practices and ongoing changes related to social media and search marketing
Monitor SEO strategy for each brand and work with Editorial teams on implementation and optimization of existing content
Review bulk website errors impacting SEO and provide solutions
Create and distribute social media and SEO reports to key stakeholders
Develop and implement campaigns to drive traffic and audience conversion for industry verticals utilizing paid channels such as Google Ads, Facebook, Instagram, Twitter and more
Use analytics tools to optimize campaigns and continually build an understanding of user behavior in each vertical
Track and report on the success of both organic and paid social media and search efforts

Experience, Skills and Attributes for Success:

2+ years’ experience in a marketing or communications role, experience working in publishing/media is a plus
Ability to work on multiple projects simultaneously and manage priorities
Strong understanding of digital marketing concepts, social media & SEO best practices
Experience using Wordpress, Google Analytics, Google Search Console and SEMRush
Familiarity with other CMS, SEO or social media tools is a plus
Ability to utilize and identify emerging platforms for web, SEO and social media management/measuring
Familiarity with social monitoring tools and channel specific tactics
Proven ability to develop creative (ad copy, landing page copy and image selection) and strategy for banner and native ad campaigns optimized for conversion
Experience using Google Ads, Facebook, Twitter, and LinkedIn
Willingness to learn and take on new challenges
Strong communication skills
Excellent writing and proofreading skills


Bachelor’s degree in Marketing, Communications or related field

Email resume and cover letter stating salary requirements to

To learn about what we do, the markets we serve and our exciting endeavors, visit:

NAPCO Media is an equal opportunity employer and we consider applicants for employment without regard to race, color, religion, gender, national origin, ancestry, age, marital status, veteran status, sexual orientation, disability and/or handicap, or any other protected status or classification in accordance with local, state and federal laws.