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It is the benefits #google+
I think it all comes down to building a community, no matter where you're doing it. But Facebook is great for that.
I completely agree with you. There's a power in niche communities. Many tools have their own user groups (Marketo / Hubspot / Salesforce / Pardot) where we can share our tips and thoughts. I also use specific LinkedIn groups because these are communities of highly engaged professionals. They are less noisy, and it is easier to reach people with your content there.
Instagram? You've listed all the big ones, you've probably forgot to add Instagram. If you don't use it, start now, even with the declines in reach and getting harder to work organic there, it's still worthwhile.
Reddit is pretty decent for this sort of things, you find the right communities and offer value. Some communities don't allow any promo at all, but many do if you meet their guidelines. Get involved, you have to care at least a little bit...
I'm thinking of trying and writing shorter summaries of my blog posts on Medium and seeing how that would work.
If you're producing videos for YouTube, you already know that creating the video is one of the hardest ways to produce good content. When you've already created the video, the hard part is done mostly, so while you're posting on YouTube, I see no reason not to post on other video platforms like vimeo, dailymotion etc, it will get you some extra traffic. I like commenting on the videos of authoritative figures and brands that are in the same niche but are not direct competitors.
I also like Tumblr. Similar to above, if you're already creating cool content for other social media, no reason not to post it on Tumblr too. It is a smaller network and there may not so many targeted users, but it still gets some extra traffic.
I'm also trying to expand my network on angel.co even though it's not a traditional social network per se. Members there are often people that might be good to have a connection with at some point.
Some niches might benefit from trying out weheartit. I don't use it personally.
Instagram is one of the top social media platforms. With Facebook buying the platform and 813 million active users (according to Statista.com), businesses are moving to Instagram for their marketing and customer interactions. There's also a thing called influencer marketing which many companies are utilizing in their efforts for growing their brand. This is a great blog read about Instagram Content marketing and how it works.
Less social networks and more niche communities. It depends on the company and product, but there's a niche community out there for pretty much every company.
The benefit that niche communities have over bigger social networks is that users are more passionate in niche communities because of their focus on one topic. You join a big community because everyone's on it and you want to be part of the chatter but you join a small community because you're passionate about something.
Clay Shirky writes in her book "Here comes everybody": "what makes these communities bond is 'love' of something as demonstrated by members who go out of their way to help without any financial interest."
People on Untappd are passionate about beer (as a German, I sympathize with that).
People on Goodreads are passionate about Books.
People on Dribbble are passionate about design.
I wrote an article about that a while ago:
I don't "take advantage of", "exploit", "game", "trick" or "leverage" any social networks. When one of those things is your approach you are dead on arrival on social media.
You can simply use social networking sites the way they were designed to. There are manifold benefits in dong so. There is no need to take advantage of them.
Many of the sites you mention are not even meant for networking. Quora, YouTube or Pinterest are not social networks really. StumbleUpon does not even exist anymore!
I think you have the wrong mindset and won't succeed when using social media for growth. You should look for someone who knows more about social media and not try it yourself as you might get banned on many sites.
I think, depending on your target audience, the best social networks are the main ones that the majority are using. Whether it's for advertising, sponsors, networking, whatever it may be, I find that the best ones are Instagram, YouTube, Facebook and Twitter. This blog post (https://izea.com/2018/04/05/highest-paid-social-media-influencers/) shows all the highest-paid social influencers and the platforms they use. Most of them on the list are Instagram and YouTube, seeing as they mainly use those platforms to sponsor or advertise, but I think they can also be utilized for all kinds of networking as well.
Hi Nichole, Glad you asked this question. This has been bugging me ever since I've decided to excel in growth marketing. I'd love to see some great responses from experts in growth. I too have a couple of channels that you could target for growth:
1. Hacker News - Only and only if your business is into tech and your target audience are developers, founders, co-founders and C-level executives. The ideal strategy is to post content that is relevant to the community and the goal is to get featured on the first page. The best time to post can be only determined by you as it varies from user to user.
2. Reddit - This has been a great source of growth. If you know which subreddit to be part of or which subreddit makes the most sense to your business, then you are good to go. This is similar to hacker news but with better UX/UI and different subreddits to be part of. You'll have to share content that is relevant to the community or is in interest with the current community discussion thread. You can share an Image, text or a link. Your goal would be to get upvotes and start trending in the particular subreddit. Again the best time is to be decided by you.
Hope this helps and yes I'll be closely watching the responses to this question.
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