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I completely agree with Gigi & Jonathan's comments about production quality. You do NOT need a huge production budget for success with YouTube ads. Just look at Purple Mattress' #3 top running video ad of all time, basically a UGC (user generated content) unboxing video: https://youtu.be/hhM3yfuJp2w
Can you sell your product with a story? If so then yes, paid video campaigns definitely work. (Source: We manage around $1 million USD in monthly adspend on YouTube across info products, ecommerce, and live events). Biggest "hack" is this: see what YouTube ads / video ads other companies in your market are successfully running right now, and model your ads based on this.
Good article but it would be nice if the article also included the technical way of implementing the video tracking.
Very enlightening report. Thanks.
Fantastic read with interesting insights from everyone!
Good to know, thanks!
Thanks, and sharing this with my customers!
Answer The Public definitely deserves a place in this list :)
Quite the resourceful list, I must say!
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