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This is an interesting and informative post! I'm going to build a website for my business, and I'm looking for some useful information. Recently I've found a good source https://studioblackbelt.com that includes a lot of helpful articles about Wordpress and web design in general. Also there are step-by-step guides on how to create sites. Hopefully, someone will find it useful! By it is important to know what trends exist in order to get a web design that catches everyone’s attention. So, I'll keep your post in mind. Thanks for sharing!
To add to this bit:
"However, what happens if only 5% of your traffic makes up 95% of your revenue? You might over-emphasize certain tests thinking they are converting better. The truth might be the opposite, where that 5% is part of a losing test. The solution then is to consider down-funnel goals, such as revenue, not just conversions. Alternatively, if you knew more about your traffic, you should weight the test accordingly."
Agreed - but there are things we can do to cater for this 5% a lot better then with for example a generic homepage. Evaluating test results should never always be done by looking at overall conversion rates. But Google Analytics allows analysing CR% for more specific segments / dimensions, and different goals. Totally crucial to consider this. Thanks again, shame I only saw your comments now :)
Hi Gregory - you're absolutely right. Using GTM for this purpose is probably not a solution forever; but it's a good way to build an MVP or 'proof of concept' and then iterate from there. After all, this is crucial for any 'growth' experiment - and it helps to justify the budget for some of the powerful tools out there.
Thanks for your comment!
Thanks Kristina Petrick,
Excellent stuff I just reading about website design trends 2018. We can surely expect to see simple, clean designs to make an entry in this era of tech. So it is an essential aspect of every online business to generate more leads and conversion.
Gotta spend money, to make money. :)
No sale. Box is still burning $150 million + in GAAP losses per year. Those kinds of losses usually constitute a reason NOT to give marketing advice to the world.
Box needs to focus on their embedded platform business and show investors they can grow a GAAP profitable business. That's where they can dig themselves out of the freemium user-first AARRR hole they are in. They don't even report "Subscriptions" as a line item on their income statement anymore so it's impossible to really determine where they are in the "north star metric" of their core business. So let's just quit hyping the direct-to-enterprise subscription SaaS model and talking "growth" in the abstract absent the resources needed to generate that growth. It's become an epidemic in startup land.
This whole love affair with direct-to-enterprise SaaS is massively unprofitable--and without massive infusions of investor cash (or an IPO), these businesses hit a wall. No matter how many people rave (mostly self-interested SaaS VC bloggers & their hand-picked "operators") about their top line enterprise SaaS "growth", it all comes down to VC and or IPO-subsidized adoption and massive operating losses. Some VCs are even ADMITTING they subsidize adoption.
A revolution IS underway in enterprise marketing but it is NOT about the VC or IPO-subsidized mis-application of B2C user-based marketing to B2B. That's the disease, not the cure. It is about restoring the institutional memory of tech industry best practices lost by the promotion of venture-funded and too-early-IPO'd businesses with B2C digital marketing shotcallers. It's the cargo cult of the Startup 1% we need to recover from.
Box should sell off it's freemium business and focus on platform services to developers. And stop giving marketing advice to the industry until it turns a profit. Then I'll reconsider.
Coming from the SaaS industry, I've seen first-hand the significance of good UX. It really doesn't matter how great your product is if your adopters struggle with the interface and navigation.
Couldn't agree more! The logo needs to be smartened up and show some form of relevance to the nature of the business/site.
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