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To help engage and retain new users, you have to trigger them into actions. There's a lot of good writing about triggers; Nir Eyal talks about how to use them to create habit forming actions, and BJ Fogg talk about the conditions needed to make them successful. This post outlines what kinds of triggers you could consider during user onboarding!
It complements an article I just read, more on "how" teams are now assessing UX features, using technical instruments and psychological theory. Really cool:
Excellent insights, thanks for sharing! It's often an overlooked concept that a design can be successful if the designer understands human cognition and behavior.
Check out this article- https://blog.walkme.com/website-user-experience-best-practices/?t=20¶1=SMO, I think you'll enjoy it as well.
This is great. To re-emphasize: users miss 80% of the content they're presented with. Accordingly you should improve the design of the key elements you want them to pay attention to.
Another good way to do this is using one-time product tours to highlight key elements and present some additional information. If you decide to use these then make them bright and help them stand-out from the rest of your interface. Also present information that will help users quickly find what they're looking for or discover new value. There's lot of potential (and power) with this tactic, but you also have to design it right!
Thanks for sharing my content !
I suggest you take a look at BotEngine (https://www.botengine.ai) - it quickly integrates with Facebook Messenger and any website, while chat bot scenarios are easy to create.
Hmmmm, looks like a good tool, but not sure this belongs on GH. I mean, it's gated and all....
This was an amazing post with a lot of lessons and a must read if you have a marketplace type business - this summarizes the key challenges of scaling up (hint: It's bloody hard!)
@ju_collet wrote a wonderful article
What I learned from doing Growth Hacking for a restaurant?
I hope it helps. Cheers.
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