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The following are some of the things which worked really well for me:
1) Creating followers of my target audience alone - limit ghost followers to minimum. Helps me with engagement and impressions
2) Post interesting content and trending stories
3) Engage with my target audience, leads and influencers with retweets, comments and likes
4) Engage followers of competitors
5) Repost my content which is performing better more than once at right time intervals
6) Post, retweet, like, follow at right time
And the most important key: DO THESE CONSISTENTLY
These techniques are performing really well of late due to changes from twitter to ward off bots. In fact doing all these regularly is very hectic. So built this tool: www.cloohawk.com which helps to do it.
Thanks Kayleigh for sharing our post...you ROCK!
Ahna is the Queen of engagement on Twitter and loved the tips she shared here.
Thanks @shane_barker for sharing your thought on Twitter for marketing. I totally agree with your points (. If your content is not relevant or interesting enough, it just takes them one tiny click to unfollow you) that not only follow for Twitter but also for all the social media network. Because interactive content are most effective to engage more customers. You also may like this interactive guide of how to use Twitter for business. http://www.designhill.com/interactive-guide/how-to-use-twitter/
Hi @stevenpesavento -
Yes, this exact playbook of enriching leads with social, firmographic and other data then sending hyper-segmented email nurturing works incredibly well for lead nurturing and optimizing the mid-funnel. Using Clearbit data through Hull, one of our clients was able to increase their marketing-sourced qualified leads by 20X in two months: https://www.hull.io/blog/oz-content-mofu-hyper-segmentation-playbook/
Thanks Will! :)
Awesome work David, love how in depth you've gone on this one!
Noah's strategy with resending the email to those who haven't opened with a changed subject is GENIOUS! Loved the blog post, Sean.
MVMT Watches was built almost entirely off of social media contests and getting their watches on influencers wrists.
Right, they were built on SEO, not social media as the poster asked!
Nevertheless they're an inspiration.
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