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Came across this book earlier today, and I feel like it might be a good starting point for new team members who come from more traditional marketing.
I like that it gets a lot right around the broad strokes of growth marketing, taking a story-led approach to outlining the foundations of everything from awareness to acquisition (aka "test-drive") to churn. It certainly fails to cover many of the specifics around AARRR and the core growth loops, but I'm wondering whether it might be a good starting point by framing the broad foundation before someone else colors in the more important bits.
At the same time, it misses a few important things significantly (e.g., overestimating brand based on questionable studies, taking a lazy approach to privacy, etc).
I'm uncertain whether it's Icarus-like flight toward true growth marketing provides a useful onramp or a poisoned knockoff version...
Thanks for sharing. Good Information about team communication.
Good explanation to increase employee engagement. Thanks for the Blog
Useful blog for the team to communicate with the people. With instant messages we can respond fast to the people.
instant messaging is a quick response to the employees it is useful to the business team.
Great..now a days Internal Communication Apps have become immensely popular...
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