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Whoa. I didn't even know I'm such a unicorn.
To me content creation, SEO, working with other writers and looking up analytics has been daily business since at least 2007.
I didn't think this is such an exceptional combination.
This is super helpful. Our agency broke at the 3 and 10 person mark-- now going to use this advice to help us get past the 10 person challenges. Specifically we're working on systematizing and continuing to get the right people in the right roles.
Totally. The tiers he explains make a lot of sense as well, based on my experience.
This approach is interesting. Obviously, the needs vary at different levels, but Dev breaks it down in a practical way. The breakout of staff numbers makes sense and the needs at each level provide a realistic context. Those things gained from experience can help anyone who hasn't reached that particular level before. Good stuff!
You guys nailed it with this one. I don't think many companies realize what skills a content marketer needs to have. They look for a writer to create content but they forget the second half of the phrase - the marketing!
Agreed. Dev's interview gives agency owners a lot to think about and to be more prepared for those growing pains.
I loved his advice for interactions with employees/freelancers. Things like setting expectations, compensation structure, mentoring your top performers (instead of spending all your time on people who aren't a good fit for the company)... It's nice to see an actionable plan to ensure that everyone's interests are aligned.
Did you read the article?
I never said you can standardize content marketers with a test. I said you can use a questionnaire to help you filter which candidates are best.
And I’m not sure what you mean with the first two paragraphs or how it relates to the article.
Well, it is true that content marketing is linked to SEO, but a content marketer could receive guidelines based on preliminary market research done by the SEO team, to be honest.
I mean, most SEO people aren't that savvy with creating amazing content, and most content creators aren't that savvy about SEO either - it's a vicious cycle.
I also don't believe you can standardize content marketers with a test, as tests are relevant for current technology limits only and do not really adhere to further learning, which is achieved by trial and error.
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