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Re KPIs - totally depends on stage of the business, industry, etc. But as mentioned in the article, I do think many teams focus too much on acquisition i.e. marketing and not enough on product-based growth levers i.e. activation, retention, etc. Here's one of my favorite posts on how to rigorously examine retention and P/M fit. https://medium.com/swlh/diligence-at-social-capital-part-1-accounting-for-user-growth-4a8a449fddfc
As every business is different even Amazon and Walmart have different priorities and ways to measure the growth and success of their business. Still just want to know, What is your most favorite KPI's for measuring the success of a business? Can you give the names of few?
Thanks for sharing this awesome article with us.
Thanks Bhola. To your comment, those are definitely two critical ingredients for progress.
Appreciate you reading + giving your thoughts, Benji. All fair points!
Loved the post too much. Love the idea of "willingness to be wrong" and " support from the Top management ."
Solid read. Lots of good fundamentals in here.
This line is so important: "Growth teams need buy-in from the top. If it’s not there, don’t bother."
If you're a marketer, and you work for a Founder who doesn't let you experiment, give you budget and resources to grow, get out. It'll never get better. You'll be constrained by the wrong mindset about growth.
The skills and competencies are dead on.
The only thing I might add on the team side is that I think the makeup of your team depends on your company. I don't believe in a universal team makeup for growth. Some growth teams can be more technical or less technical than others.
Thank you Lionel. I think when you don't have a budget and have a big idea, guerilla is definitely a way to get the ball rolling.
Spot-on takeaways and awesome insight into guerilla growth tactics within your own organization. Awesome read.
Thanks for the shout out for the ICE framework.
This was a really nice interview and has a lot of good information on who should be on who, when and how to consider hiring for your growth team.
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