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What she was able to accomplish is insane. Great Article guys!
yaaaas yaaaas yaaaas love Glossier and everything they do
First off! Thanks for the shoutout to Talkwalker Alerts!:D
Secondly, our company offers another free tool for this :https://www.talkwalker.com/social-media-analytics-search. You'll be able to filter the results by media type - Facebook is the media type in question here. You'll receive results for each time your keyword is mentioned on a public Facebook page. But since more groups are private you wouldn't be able to see each time its mentioned in a closed group. Check it out :)
I work for Meltwater, a social tracking tool. I can confirm that no providers can currently track closed Facebook groups.
If I remember correctly, Sprinklr Listening module can do something like that. But I think these Groups need to be Public.
I also need this tool!
So I've been having a conversation with Mention about this since Tuesday. I'm happy their rep helped me think this through - great support. We concluded that most companies don't do this yet, and if anything it would be easier to crawl Public groups as opposed to Private groups.
To add to this bit:
"However, what happens if only 5% of your traffic makes up 95% of your revenue? You might over-emphasize certain tests thinking they are converting better. The truth might be the opposite, where that 5% is part of a losing test. The solution then is to consider down-funnel goals, such as revenue, not just conversions. Alternatively, if you knew more about your traffic, you should weight the test accordingly."
Agreed - but there are things we can do to cater for this 5% a lot better then with for example a generic homepage. Evaluating test results should never always be done by looking at overall conversion rates. But Google Analytics allows analysing CR% for more specific segments / dimensions, and different goals. Totally crucial to consider this. Thanks again, shame I only saw your comments now :)
Hi Gregory - you're absolutely right. Using GTM for this purpose is probably not a solution forever; but it's a good way to build an MVP or 'proof of concept' and then iterate from there. After all, this is crucial for any 'growth' experiment - and it helps to justify the budget for some of the powerful tools out there.
Thanks for your comment!
Thank you Kristina for your article! we at Powtoon see this everyday, more and more marketers and enterprise-trainers find that they must use video as a daily communication tool. we all seem to want to consume our 'reading' in video. but how to afford it? there are more and more video authoring tools like Powtoon to help make it easy to do it yourself.
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