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This is exactly what I have been searching for. I knew GSC was a goldmine, I just didn't know how to pull everything I could out of it. Thanks for putting the time into such a comprehensive guide!
That's very insightful, thanks for sharing man.
Definitely agree here.
Love your quick breakdown of Ahrefs. Thanks! You've provided some great SEO tips that are pretty great for a variety of businesses.
> On Gmail you have three tabs, when you end up in "promotions" you are already dead an arrival.
Yes, Tad, the three tabs certainly don't help. I'd be curious to know how many people use Gmail with the three tab format and how many users are on Gmail in general.
> Instead you popularize your brand, name, products in such a way that Google has to follow suit and find you.
How do you do that?
I have written a few short articles on popularization on my blog already a few years back.
In short it's not just pleasing Google or focusing on one strict traffic source ("we only want SEO" as some clients used to say).
Instead you popularize your brand, name, products in such a way that Google has to follow suit and find you.
On Gmail you have three tabs, when you end up in "promotions" you are already dead an arrival.
That's just another word for ads or spam depending on who you ask. After the introduction of the tabs open rates and ctr fell dramatically.
What does holistic popularization with demand creation and branding look like?
It's true, Google controls a part of the Email pipeline with Gmail being so popular, but there's no interest in sorting or filtering Email, except for spam. Hence, you don't really fight against an algorithm in the same sense that you fight in organic search.
Thank you, Steven :-). There's definitely more to say about that topic and I think I'll write an article about only that.
George, fantastic in-depth article for e-comm marketers and store owners, thank you for sharing. I plan to re-share on Twitter and mix.com .
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