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With so many blackhat strategies Google has had to be really tough on how it measure your authority. Building quality links from high profile websites and having great content are essentially the only way to climb the ladder.
Brennan is right on. To elaborate on it a bit you could use things like blog posts and videos to attract that top of the funnel traffic. Then turn a portion of that traffic into leads through content upgrades or lead magnets. You can also promote that lead magnet content to a larger audience to generate even more leads. Webinars are a good example. As you nurture your leads, you can start providing content more specifically related to your product or service without it seeming too promotional because if you do it right they will be ready to start comparing solutions.
In addition, although it's not as measurable, content marketing is great branding. It builds awareness and trust early on, so when a prospect is ready to consider solutions, they are more likely to look favorably upon you.
Yes, content marketing is an effective link building strategy for both off-page and on-page SEO.
Content marketing is also an effective strategy for guiding clients through the buyer’s journey. Make content for every stage of the buyer’s journey.
For example, HubSpot defines it as:
- Awareness Stage: The buyer realizes they have a problem.
- Consideration Stage: The buyer defines their problem and researches options to solve it.
- Decision Stage: The buyer chooses a solution.
Guide them through this process with content for every stage to cast a wider net and catch clients.
Another big way to utilize content marketing for growth is to focus on customer centric content. It’s much cheaper to keep and retain existing customers than it is to find new ones.
One of the ways is to vet all the service providers you work with by DA and offer to provide a testimonial.
Guest blogging (in my case, guestographics/interactive content) are still the best way to go.
Since founding an app development department 6 years ago we still acknowledge a never-ending flow of clients with great, brilliant, and creative mobile app ideas.
There can never be enough content like this that reinforces the need & long term benefits of just putting in the hard work day in and day out.
Hi @shoarma thanks for your suggestion but, I am asking about techniques, not tools.
Thanks all for replies.
This is the tool you can use at FREE of cost. This will fetch all the backlinks pointing to any site. So you can export them and start doing better backlinking for your niche sites.
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