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That's awesome to hear, Alee. I'm sure you'll be landing a few featured snippets soon - drop me an email if you ever need some help!
Wow. A potential 3x increase in conversions is significant!
Excellent post! I'm ranking the #1 spot on Google for a few of my keywords (and a few just on page one), but I'd love to get a featured snippet. Thank for the awesome advice!
Exactly, and when for instance doing link building you need to focus on getting links that drive relevant traffic that's likely to convert, if it has a low DA :)
Seeing how the sites load differently is really helpful.
Understandable, organic traffic only really matters if it's highly qualified and helps drive business goals.
I think the order of the steps is wrong. Ultimately, you're doing SEO to make money so step 1 is look at conversions. Then you look at traffic, then you look at rankings etc.
And spam score? That's not really a thing, you can just leave that out imo.
Helpful post Andy! We also do a bit of competitor analysis before finalizing a title.
A structure like you suggest works well for static websites and has been a SEO best practice before blogs. With WordPress it does not work well though. Why?
You have to assign a category exclusively then. When you add a post to more than one category, say marketing, search and seo WordPress will assign just ONE of them randomly to the URL.
Also once you change the category of the post later the link will break.
The best WordPress URL structure is example.com/post-headline-shortened
For performance reasons and URL stability - so that once you change the headline it still works - you can add the post number to it.
That would be example.com/123/post-headline-shortened
I elaborate on it here: http://seo2.onreact.com/wordpress-post-address-best-practices
I can see the increase continuing for a while - possibly in different formats in the future. Thanks for putting this together for us David.
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