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Probably the biggest challenge we face in using digital marketing to do raw lead generation is:
Our clients haven't adapted to the new digital-powered consumer expectations and their empowerment generally: so they can't close the leads we send them. I know this is an industry-wide challenge, especially when generating leads in highly commodotised markets.
And of course who gets the blame for 'the leads are weak' (to quote Jack Lemmon in Glengarry Glen Ross)? Us of course.
I'd be keen to hear from others who also find their clients can't close the leads you send them.
Glad you enjoyed it Jim :)
Search intent behind keywords changes frequently, and Google's algorithm updates on a minute-by-minute, second-by-second basis. Google will rearrange the SERP and put new and different content in the top spots. Then it uses metrics like CTR to decide which piece most closely aligns with what the searcher is looking for, and rearranges again. The process is ongoing.
So, if your content is fluctuating in rank often, Google is simply trying to determine which piece of content most closely aligns with search intent and is having a difficult time making up its mind. Take a second to investigate the search intent behind the keyword to see if there is anything else you can do to your content to win back the top spot.
If you decide there isn't, wait it out and watch patiently. Eventually Google (and searchers) will decide what content warrants a top ranking. The SERP is a meritocracy. If your content is valuable and aligns with what the searcher is looking for, eventually it will win a consistent place at the top.
I have also same problem faced to our website keywords. Great question shared.
Biggest challenge in digital marketing as a compete to our competitors and improve our awareness on search engine with growth the business.
SEMRush and Ahrefs user here. SEMRush is great for Audits, comparisons and PAID advertisements research. While ahrefs is more of an organic SEO tool - has great backlink crawler and recently added an audit tool. Works good but is kind of limited if you're running the cheapest option.
We can't guess without a url.
Hi @luckymethod great question,
In my opinion, it is not bad exactly to get 805 traffic through a company or business name. But if you will also focus on others related keywords that would give you benefit in your paid advertisement either through adverts or other social media paid ads. I will suggest you maintain the ratio on 60/40 would be better for you company or business.
Here are the two biggest marketing challenges I face as a marketing consultant:
Budget - Everyone wants cheap conversions and fast results, which both are achievable, but if a client does not have the proper budget to perform adequate experiments it becomes very hard to ensure that the data being delivered is accurate and statistically significant.
Time - Here's the other edge of the sword. If a prospective client does not have a decent marketing budget they will most likely want to adopt an inbound marketing strategy, but most tactics that are used in said strategy (e.g. SEO, content marketing, etc.) can take three to six months to see any significant results. If someone hires me for only one month, the best I can do is perform an audit, fix what is broken, and lay out a content and social media marketing plan that puts the client on the right path to success. This might improve their SEO/SERP, but it is only a short-term fix.
The biggest challenge for me as a marketing business owner is...
Competition - Cheap, shitty competition on UpWork or Fiverr who can undercut legit professionals because they outsource all of their work.
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