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Yeah, "money changes everything".
Yes! It's a well know issue proven by psychologists. Many designers and marketers haven't grasped it yet it seems.
We actually just published a very tactical guide to help sales reps nail the "etiquette" around initiating conversations via chat on websites.
^ Includes quotes and success stories from both internal and external reps. Let me know what you think.
What are some key findings and positive metrics that you are looking for to go forward with a decision?
One major DO that I abide by is highlighting the key metrics based on which performance and efficacy can be measured. A pilot project will be considered for broad-spectrum execution only if there are key findings and positive metrics supporting such a decision.
Numbers also put ideas into perspective and serve as a north-star as you endeavour to move from conceptualization to execution.
Interesting stuff here! Thank you for sharing.
YASS Tina! I know for myself, when I get excited about an idea, I need to wait 72 hours before I act on anything and calm my assets down.
THEN, I can think logically (and calmly) about how to approach presenting this idea clearly to others. Haha!
If more ideas were pitched using the And, But, Therefore (ABT) formula; we'd waste a lot less time listening to (and pitching) half-baked ideas or having brilliant ideas poorly communicated. In fact, as an over-communicator, I need to remember that advice myself when pitching proposals to potential clients.
As a consumer, social proof is probably the number 1 thing that will convince me to commit to a purchase I'm balking on. That combined with consistency will get me almost every time.
Exactly! Well said. Only success can make you feel this way.
Thank you for chiming in, glad this resonated with you :)
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