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I really need to do more with this.
I found it very interesting to read this after: https://growthhackers.com/articles/how-to-kickstart-your-growth-process/ and watching http://growthhackers.com/videos/video-approaching-growth-the-sustainable-way
It adds a lot of color to what you're going to need to do hack growth.
Other than this idea we extracted, there's quite a lot of inspiration in this post -some of which goes beyond ecommerce.
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I had been meaning to read that long article for so long, and finally have done it. Not sure how long it took for you to write it. Its so insightful for anyone who is marketing/ selling SAAS today. Really , thank you @gilles_de-clerck1 ! I do hope to come back to it again and try and use it as a guideline for some of the things that we may not be doing at this time.
At the beginning of this year, we had a similar question in mind. We were wanted to understand the factors that influence conversion rate and buyer's journey for an eCommerce store. We got in touch with some of the industry experts and this post (https://vwo.com/blog/2017-ecommerce-conversion-rates-trends/) is what they had to say.
The first step that needs to be taken is to understand your visitor journey and visualize your conversion funnel. This can provide you with insights like where the maximum drop-offs are taking place. Note that it is not a one-time activity, so you need to build an experimentation culture to increase conversions. It is important to have this scope of experimentation, for you must understand that there is no thumb rule to increase the conversion rate for all the businesses. Depending on the business goal, resources, and priorities, the method for boosting the conversion rate differs from one business to another.
Besides these factors, the importance of including UX while trying to boost any of the conversion metrics should not be neglected. And the same applies to eCommerce websites as well.
Thanks a lot for sharing such an informative article.
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