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Thanks for summing it up so well. Most of the CRM companies tend to make it look so complicated that you prefer staying away from it. Morever , it doesn't support integration with basic tool that most of us need to use them in our daily business
@sovellis There's a few unique challenges to this.
1. You want to maintain all your contact & company profiles in sync across all your tools. This needs bi-directional sync (so updates in one tool are updated in another)
2. What are the sources for all your data, and how do you prioritise them (i.e. creating fallback strategies for the "most reliable" source for a type of data)
3. This needs to be as close to real-time as possible, so teams trust and use the data (vs. seeing different data in different systems because they're not recently updated).
This is the problem we solve at https://www.hull.io/ - combine all customer data into a unified person & company profile, transform that data (apply fallback strategies, cleanse data, transform it to use "natively" in each tool), segment with all your data, then map and sync across all your tools in real-time. For companies like Drift, Front, Mention & more, this is how they integrate all their tools, teams & data.
In my last role, we tried to do something similar by firing backend product data into HubSpot via webhooks but this was just integrating two tools and it was only uni-directional.
We run PushEngage a web push notification platform with customers in 125+ countries, and the data we see are -
1) Single Step Optin on HTTPS sites can be between 7 to 20%. The key here is optimizing your subscription flow, in terms of when to show the opt-in. Can it be on a delay after user lands, or can it be on scroll or on exit intent.
2) Multi-step optin can be between 2 to 7% range.
In terms of click rates, for targeted and contextual push notifications they can be as high as 30%. Hope this helps.
We have a collection of case studies which you can reference, which share several data elements here - https://blog.pushengage.com/category/case-study/
Very very interesting, thanks!
Super valuable stuff. Thanks for sharing Mark!
Thank you for sharing this!
Great insight here! Thanks for sharing this.
Great insight here! Thanks for sharing.
Solid tips. I think what I dislike most in a sales email is any sort of vague wording or rambling. If I can't figure out what you're offering, I'm not going to spend the extra time trying to figure it out. So tip 8, be concise and clear, is my favorite.
This is beyond incredible, thanks for sharing Mark. Before anyone sends a follow up email your face should pop up and they should be redirected to these 8 lessons lol.
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