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Curious, how do (and your team) you perceive long-term value at GrowthHackers?
Thanks a lot, Dani! And yes, playing the long game is the quickest(!) route to build a sustainable business. :)
Love the emphasis on long-term value here. Such an important thing to reevaluate.
Rather than scraping contact information from the web, consider purchasing a targeted list of industry-related contacts from a reputable data provider. Then, use an email lead generation software like Clickback MAIL to build an effective outbound email marketing campaign to send to this list. When it comes to sending email in bulk – deliverability is everything. That’s why our software was deigned to maximize the number of inboxes your message gets delivered too.
We do so much that I don’t think I have a specific number. I don’t think we’ve surveyed more than 50k people at once, but we’ve built composite studies with millions of respondents before (those took years).
You’re absolutely right – manually creating a list of potential prospects is time consuming.
The quickest way to start generating leads now is to purchase an email list that’s targeted to your buyer persona.
When implemented properly, a cold email campaign to a purchased email list can achieve great results.
A purchased email list campaign lets you:
1. Expand your reach and increase sales growth
2. Fill your marketing and sale funnel
3. Increase ROI
4. Improve customer acquisition cost payback
5. Free up resources
I’m slightly bias as I work for Clickback and our MAIL software allows sending to cold or purchased contacts. With that said, we use our own software in-house to generate leads.
Feel free to reach out with any questions about Clickback and our software solutions.
Cool! I'd follow Ernst-Jan on Twitter - https://twitter.com/ejpfauth. Interesting (and nice) dude!
Thanks! I wasn't familiar with them but will definitely check them out!
There are a few examples of newspapers that started out with "the new approach": The Information, Buzzfeed, Axios...
Are you familiar with the Dutch news site The Correspondent (https://www.crunchbase.com/organization/de-correspondent) that started out as a SaaS business from the get go (and seems to be doing well - some very bright folks there)
I'm a pricing nut too (https://appealie.com/saas-pricing-page-annual-vs-monthly/ - we mentioned/linked you in this old article) and love big data studies (a bit more than the pricing page tear-downs, even those are good too).
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