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Yes, depends on the content, give affiliate marketing a try!
Either ads (not working so well anymore), membership (with a content gate), or donations. good luck!
A publisher site pls. Sorry (should have been more specific) I started off with a new project and still getting my head around a lot of things.
Depends on the content. Are we talking about a blog, a publisher site, a marketplace?...
I am Digital Marketing Specialist @ Armut dot com. We tried to launch FB Ads to people who did not open our promotional emails to generate leads but the results were not sufficient.
As you know, as a result of email marketing effort, after a while, inactive subscribers list is growing so we tried to reach those people via Facebook Ads. However, in my opinion, those people forgot our brand so the campaign was not successful.
The problem in our case was to determine how we evaluate the results because if we evaluate leads as a new acquisition, results were sufficient. But, we decided on not to evaluate them as new acquisition.
I hope, it is useful for you :)
Unfortunately, with Medium, you can’t retarget people who read your articles and moreover you can’t add any tracking code or retargeting pixels to your posts.
[Disclosure] I'm the co-founder of PixelMe.
For every article we are publishing on Medium, we are using PixelMe to embed a Facebook retargeting pixel (and other platforms) in every link contained in the post.
PixelMe is a URL shortener that embeds your retargeting pixels from Facebook, Twitter, Linkedin… into your links.
We have written an article about that: How to retarget your Medium Readers with Facebook Ads.
Finally you’ll be able to create Ads campaign for your total pixel audience of just the ones who saw a particular link.
Keep an eye on user-generated content and make sure users give their consent when it's available on Google (indexable).
Excellent data based insights Larry. 👍
Thanks Roland and thanks for asking on Twitter also
So people have asked me about this writing style a few times
So I'm a Direct Response nerd and so I often run similar checks on content that I would on a sales page
Split Testing/Heat mapping etc with the goal that improvements in the content can mean higher conversions long term etc
Basically after Heatmapping the content I found that by removing certain signals to stop reading, some readers dropped off from the content
By adding full stops at the end of sentences (Still kept mid paragraph) then randomly people would stop reading at certain points
But by removing them we got people reading deeper into the page which also resulted in higher email conversion
I know its crazy and doesn't really make sense but when we saw that happening we decided to keep doing it
Would it work for others? Who knows but its always worth testing :D
Great article, with very valuable advice inside. Thanks for posting.
Only thing I don't get is your formatting:
- why do you have every sentence in a new paragraph?
- and why don't you add dots to the end of the sentences?
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