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Good stuff. Have you thought of comparing this with Headspace's referral flow?
Impressive numbers! Where can we see the actual Messenger campaign they ran?
Thank you for sharing and including me in your article. Great work!
This is wonderful! Thank you for sharing such a smart technique for generating referrals.
That's awesome feedback @seankirby. Hugely appreciated. Will look into those things now!
Overall it's not a bad page. You may be able to get a better conversion rate by refining a few things.
First, I think the concept could be clearer, sooner. It could be easy to mistake this for a regular rewards credit card offer. More specifics would help, too. For example, the amount of the typical reward, the number of participating retailers, etc. People want to know if the reward is worth the effort.
Second, you could do more to boost trust. Do you have any testimonials or social proof you can include? Any press or reviews you can reference? Also, you don't mention security until the reader is over halfway down the page, and when you do it's a small reference in the body copy that's easy to ignore or overlook.
Some of the phrasing is a bit awkward. The subhead in the hero section, for instance, is a bit of a mouthful and doesn't flow very well. Also, lifestyle seems a bit off. Maybe it's just me, but I tend to think of a lifestyle as much more than just spending habits.
It may be worth testing different wording on the CTA button as well. Sign up sounds like a commitment. What about something like Get started.
If you feel like bigger changes are needed, you could redo the entire page switching from a positive frame (earning rewards) to a negative one (losing rewards). Given that the prospect doesn't have to apply for new cards, pay any fees, etc., this could be an effective tactic.
If you go this route you'll want to make the reader feel like it would be foolish not to take advantage. They shop anyway so without linking their cards they are essentially turning down free money.
I hope that helps.
Nice one, cool ideas~
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