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I'm aware of the UTM and standard web analytics;) My point being that you've got several dimensions in the attribution. You want to attribute the $ to the initial touch point - where the ad / link was initially posted - ad, social network, email campaign etc...
When you sell the product on your site, the GA and kissmetrics do a fine job. But when you need to attribute the revenue that is reported by an affiliate program (cj, clickbank, ebay etc...) Those services are limited as they have no visibility as to what happens on the advertiser's website.
Let's say you publish a post via buffer through twitter / facebook.
Your GA will show:
PostXYZ got traffic from :
source/twitter & medium/social
Source / facebook & medium/social
Then you've got two products on your site: If I follow your suggestion, I will have
Product 1 / link "postxyz"
Product 2 / Link "postxyz"
Where I know from the affiliate / referral program interface that "product 1 / link postxyz" generated $X in revenues, but I will not be able to attribute the revenue to a specific source / medium (unless i inject a script on the page that can append the utm parameters to the affiliate links - and here again, each affiliate link behaves differently)
Hi Fiona- Thanks for reaching out. Do you do referral experiences that can be initiated by reaching out to the referrers via text message (triggered from product usage experience aha moment, manually or automatically) and then deliver a referral loop UX that is easy to use for the referees and doesn't entail any artificial rewards (value solely focus on benefits from core product value as well, as much as the referring customer did).
Thanks for sharing, Ranjith. I just requested a demo to see if they can deliver the experience I am looking to create.
Thank you for your great insight Andrus. This makes sense. Still looking for a custom solution which I find not that obvious to find as a SaaS.
Bonjour @pedro_marzagao thanks for your recommendation. This also looks very much incentive focused. I am looking to leverage in-experience aha moment and capitalize on the main one to trigger a text message that would ignite the referral engine and then provide a very simple mobile web and desktop web referral UX to the referees. I am not seeing anything easy to implement as SaaS if we don't want to do custom in-house dev... Hope I am wrong!
Thanks for sharing again.
Hi @mattdulski Thanks for sharing. I am looking to trigger text messages to kick off the referral engine from in-experience aha moment. Then, I am not looking to offer reward, just crisply communicate product value for organic referrals with the sleekest UX.
Will look further into your suggestion though. Thanks again.
You could generate codes? As an example - I am a user of the site, and want to refer someone. The system can create a small code that is unique to me, which I can then share with someone else. For the referrer, the code will seem randomly generated.
This way, there won't be any personal information that is associated with the referral codes/links.
Hope this helps!
Great question! We've worked on extensively tracking links via UTM codes and Google Analytics.
Here's a tool that you could use for developing such URLS - https://ga-dev-tools.appspot.com/campaign-url-builder/
Every UTM parameter helps capture the source from where you have got referrals. If you want to track clicks to products, you could create redirections to see how much traffic your post sends to the product your are promoting.
(I write at www.vivekshenoy.com)
Lol not Ashley Madison.
At an event I attended, a fairly famous NYC Financial apps (cannot recall which one), said their NPS does NOT work. Not because folks hate their app, because users who are relatively wealthy do not want to invite their friends, and have some viewing each other's investment portfolio concept. So referral-invite do not seem to work well in this use-case.
Medical is another example where anonymity and privacy are important. But these users still want to let their friends know about this health app. Like I don't want to share this diabetes app, and tell the world that I have diabetes... but I can tell my close friends about it. And if I just met another stranger who also has diabetes, I am happy to let them know.
I love your suggestion on "importance of trust and reputation". I will dig more into this during user interviews.
For affiliate programs, depending on the software they use, I would think you could just create different links for each post, which could help track revenue per post.
I've started writing case studies about other companies (and their product) and how they use webinars. We're a webinar platform, but so far, none of the companies I've written about use our platform (yet). I can't say much about the affiliate side of things, since we don't do that, but I think I can shed some light on how we track our financial return on these case study posts.
It's actually quite simple in theory, but I'm sure it wasn't the easiest to set up. Basically, we have tracking (Google Analytics) setup on our site so when an account is created or upgraded - whether free trial or paid - we know from which page they clicked to sign up for the account (we have CTA's in the posts, as well as a button on our nav bar). If they get a trial account, we then track whether they upgrade to a paid account, and we attribute that as revenue from the post itself. We don't yet have a great system for tracking the upgrades after they're on the trial account, but we're working on it.
We've just released our free trial accounts, but once we have a good understanding of our free trial to paid conversion rate, we will be able to estimate the revenue from each post based on how many free trials it generates, which is a lot easier to figure out than using our current system to track each trial and see when they convert. Eventually, we will probably get a better system (maybe something like Kissmetrics) to track our customer journey all in one easy place.
I know that's not the most well-written answer, but I hope it gives you a little insight into our process for tracking our revenue from our blog posts :)
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