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Thank you for providing your unique perspective to this otherwise covered to death topic.
I think you are missing a point of why you are posting to social media, why are you creating blog post. You need to think as a consumer. Why your outreach to free user didn't work? Maybe it just wasn't worth it? Why not create a contest of your video tools for funny memes or videos or what ever comes for your mind and hashtag or blog post to win 6months free premium usage. Make one winner per week and see how customers reacts. Why should this work? Because I have people that work in same industry. I have competitors follow me, they are going to check this thing out! Instead of logo for video, I would add intro 1-5s, add people must use it to participate 😉
Why Google AdWords is amazing, because you test keywords that are converting and then you do seo for it. Now you might rank for xxx amount of time and rank for memes, but only get free users to sing up and leave after making one meme/video. Now 100-200$ doesn't sound that expensive in comparison with tips you spent on ranking for keywords that has no good for you. Or you will have dig up info, how to turn free users to paid users.
Let free users to try 7days premium trial in exchange for a review and link back to your website. If they link back, offer them 30day premium or basic or what ever you think will work. Send 20emails with offer x, 20 with x and see what they like and what not. Remember, provide more value to user and then ask for something in return.
Awesome case study!
So many ICOs launching these days and such a straight-forward piece of software to just plug in and run your referral marketing with is quite handy and pretty much a necessity.
Glad to see ICOs refining their go-to market strategy.
I remember reading the book, such a good reading. Definitely changed my perspective regarding my own startup (back then) and businesses.
Important point about diversifying your acquisition channels, especially early on. You never know what will work until you try, and early-on you have a lot of freedom to try a lot of things with relatively little risk. Big advantage for startups over established companies.
I'd recommend https://www.freshbooks.com/ - it's very streamlined, easy to use and affordable.
Imperative... proper and perfect release management environment is mandatory. As, release management basically & majorly focuses on technical implementation of the release, a proper technical risk review meeting become mandatory which lead up the release process by achieving several scenarios such as one can review major changes in the release, confirming about Database scripts + amount of work required. There are lot of factors which make it mandatory to go for a release management software. You can also check this blog to know why we need it - https://www.bugraptors.com/service/release-environment-management/
Such an amazing read! reminder that solving your own problems unlocks value for others as well.
This is a very good case study..
Thanks for being transparent about your process.
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