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Thanks for these awesome ideas!
When it come to generating high quality content, these tips can be pretty useful too - https://www.jcount.com/content-marketing-5-rules-generate-great-content/ . When creating high quality content, it's vital to stay focused on the topic you're working on.
Excellent read. I don't come across many articles that cover the entire sales funnel.
Several gems in here, but I especially like, "If you’re working to drive more leads, be prepared for them". I have personal experience where a surprisingly high number of leads came through and maxed out a coupon code redemption limit, abandoning or flooding a completely unprepared customer support staff.
Yeah, it depends on the channel.
With content I usually focus on quality over quantity.
However, with paid ads, I usually focus on quantity first and then focus on improving quality with feedback from the sales team.
Similar to the approach outlined in this article.
Quality vs. quantity. I think you usually hear people argue "always go with quality."
But a growth hacking approach doesn't really make those kinds of distinctions. You have what you have and you work with it until you find a way to make it work.
And that's what they did. They didn't choose between the different types of leads. They just worked with all of them until they found ways to convert each type at a profit.
Great stuff here! Thanks for sharing.
Hi, author here! I was pleasantly surprised to see this shared here. Happy to answer any questions about the numbers and details in this article.
Very true - so important to understand your users if you're going to apply any type of growth strategies
I felt that the lede was a bit buried here.
While the "How" is important - it's even more important to understand the "Why" and how inextricably linked they are.
Without understanding your users' motivations, no clever invitation/referral tactics are going to work (as well).
This is the same reason why the Dropbox-style two-sided referrals don't work for everybody.
So before implementing any similar strategy, it is critical to understand why people might even bother doing what you want them to do.
These motivations normally fall into 4 categories:
a) You save/make them significantly more money than the alternatives.
b) You save them significantly more time than the alternatives.
c) You are more entertaining than the alternatives
d) You make people look great to their audience.
Robinhood is an app that saved people money (and a lot of money if you're an active trader) - that's the powerful hook that led to users taking the actions that followed.
Related: @sean did a quick analysis of Robinhood a few years back before it launched. Was fun to revisit this in hindsight and see how its held up: https://growthhackers.com/slides/robinhood-300k-signups/
Their invitation process to get people on the waiting list ahead of others was brilliant
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