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Awesome background and I totally agree that you disagree with that statement. :) While specialists perform important and specific functions, the Internet and Web that exists today has so many tool and services that range from non-technical to technical and with a diverse background, you can attack problems with any type of tool (or code) instead of being limited to one specialty area.
I'm T-shaped too: getting my Bachelors in CS, was working in Computer Networking, now working as a digital marketer and I'm passioned about Products and UX. I've always been thinking it's something wrong with me: everybody around me is good in one narrow area and their head doesn't burst out of thoughts from different perspectives. Somebody says like: "When you're good at everything, you're good at nothing", but I totally disagree. :)
I'm glad to let you know that a solution fits all your requirements. Even for key stakeholders outside of your company with the guest feature. It's called Azendoo. We're using it with my team to collaborate on projects.
I'm glad someone who isn't me liked it. Share it with people, but don't leak the surprise :p
Excellent read. I don't come across many articles that cover the entire sales funnel.
Several gems in here, but I especially like, "If you’re working to drive more leads, be prepared for them". I have personal experience where a surprisingly high number of leads came through and maxed out a coupon code redemption limit, abandoning or flooding a completely unprepared customer support staff.
Yeah, it depends on the channel.
With content I usually focus on quality over quantity.
However, with paid ads, I usually focus on quantity first and then focus on improving quality with feedback from the sales team.
Similar to the approach outlined in this article.
Quality vs. quantity. I think you usually hear people argue "always go with quality."
But a growth hacking approach doesn't really make those kinds of distinctions. You have what you have and you work with it until you find a way to make it work.
And that's what they did. They didn't choose between the different types of leads. They just worked with all of them until they found ways to convert each type at a profit.
Project management is the application of knowledge, skills, tools and techniques to project activities to meet the project requirements. Workflow management focuses on the little details that turn the big picture into reality. According to TaskTrakz, “workflow is… [a] series of stages as well as how you can move between the stages.”
But they're not mutually exclusive. Project workflow management is more of an approach than a software category. By implementing project management methodologies onto workflow management (and vice versa), you can get the best of both worlds with a minimal number of systems involved.
That, of course, means higher productivity, faster growth and greater profits.
I think this must be the first (certainly one of the first) articles to address the topic of PMF for mobile apps. - which is really shocking to me.
After reading this post however, its clear why - you really need someone who knows what they're talking about to address the specific nuances here, specifically that there is an additional platform-specific consideration when it comes to apps that isn't necessarily the case with existing definitions of PMF.
I especially love how Andy builds on the principles espoused by @sean, @bbalfour, @andrewchen etc on this topic to build his thesis.
There is so much gold in this episode, its staggering.
Too many things to list but a really cool insight was that once you know the type of person you're going after, map out their day and figure out where the opportunities to insert yourself might be. [Hint: talking to your potential users helps a lot here!]
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