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Good post! Pornhub is really one of the biggest companies in this industry, and it is interesting to find out how it monetizes its users, especially taking into account that there exist free services such as different adult chats and adult webcams like https://www.firecams.com/ . Having read your article, I finally understood why people are ready to pay for this service instead of using its competitors for free. Thanks!
Thanks, Kinga! Appreciate the comment :)
$1,324 is better.
$1324 is a price that makes customers much more likely to buy.
This is really interesting - I was always taught to put comas/dots to make it look clear to the client! :D
Great article :)
That's a really great writeup Dennis. If anyone has not yet explored that strategy, this article is a great place to start learning about it.
What I see is that many retailers put too much pressure on pushing their sales up, forgetting that making a 1pp improvement to their profit margin can have a tremendous impact on their business.
And np man, it was a good article. I shared it around in some of the other slacks, people liked it!
Thanks so much for checking it out Stephen!
Solid stuff, thanks for being so transparant Nick!
Sorry I just saw this comment.
There must be some way of measuring the value provided. Let's take project management software as an example. How would you go about pricing a project management product?
A direct advantage of a project management software is the time it saves you. Therefore, I would calculate how much time a team or a person ends up wasting by not using such a software. So if I am able to calculate that 10 hours of productivity per employee per month is lost because of haphazard planning due to the lack of a project management software, then the value that such a software provides is 10 hours * $ XXX / hour. I can then price the product accordingly.
There really is no one-size-fits-all solution with so many channels and markets. At least this guide can help retailers figure out which strategy to start with!
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