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Curious, how do (and your team) you perceive long-term value at GrowthHackers?
Thanks a lot, Dani! And yes, playing the long game is the quickest(!) route to build a sustainable business. :)
Feel like a lot of times it's more about UX (a bit semantic, I know :)). There are a lot of little pot holes or wins through adding essential pieces (or subtracting them) from your design.
Love the emphasis on long-term value here. Such an important thing to reevaluate.
Looks can take you a decent chunk of the way there, but in pricing, as in life, looks *can* be deceiving.
Team design for sure. I was a little surprised at how much design plays into the WTP of the software. But I suppose if looks nice and is easier to use, you're more likely to want to use it!
We do so much that I don’t think I have a specific number. I don’t think we’ve surveyed more than 50k people at once, but we’ve built composite studies with millions of respondents before (those took years).
I'm a pricing nut too (https://appealie.com/saas-pricing-page-annual-vs-monthly/ - we mentioned/linked you in this old article) and love big data studies (a bit more than the pricing page tear-downs, even those are good too).
Thanks, Matt! :)
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