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Thanks for sharing. Insightful.
Really informative. Thanks so much for sharing, will be passing along to my finance team.
ha! love it. Thanks @sam___hurley!
@peterthekid1 >>> Thought I'd quickly reply to you in a new thread as there is no reply button on your comment :-D
Colour??? You created a rainbow!! Cheers, man! xD
Thanks for the positive feedback, Bhaskar!
Glad you liked my share!
Very interesting take from the story about Jay Abraham.
I see this strategy everywhere, from supermarkets to shops and stores, Ravi!
you nailed it, Prada v. Primark - after all, they are all cotton threads (mostly)...but some folks love to flaunt their fashion/money and smart brands know how to maximize this.
We're only scratching the surface here, but using both psychology and quant insights into personas and all of a sudden you're changing the game. Always happy to go into more depth.
Thanks for sharing your insights. Glad I could add a bit of color here!
Wowza! Thanks for your incredible feedback and insights!!! The upvotes you've received are only testament to its value :-D
Cheers, man. Isn't it such a thought-provoking topic?! I could research / test this stuff for weeks on end, and never get bored...
In response to your input: Absolutely!
You've added yet another fresh perspective to my thought process here. Beautifully explained with such a relevant example. I won't be forgetting it in a hurry. Dig the research + stats!
With top-level figures like those you just reeled off, it's easy to imagine the wider impact of thorough persona research if more brands focused on this aspect of retention.
I'm sure customer experience (and therefore, loyalty) would be vastly improved because customers FEEL great ... and completely in-tune with the company.
I first think of the Prada vs Primark scenario — Perception matters, big time. Yet, there's no point in suddenly applying luxury pricing if your existing customer base is the typical Joe (or Jane) Public :o)
However: These perceptions and target customers can always be shaped accordingly, as you touched on.
I wish I'd have known you prior to writing the piece ... May have been able to include you, too :-D
Stay in touch!! I really respect your reply...
Cheers for your awesome input and kind words, my friend. #MuchAppreciated
You raise a valid point! And backed it up superbly :-D This is such a DEEP topic and the possibilities really are endless...
I'd never heard of this story, so thanks for bringing it to light! It also serves as powerful inspiration. What a clever idea!!!
Thanks for your additional (+ highly valuable) insight, man.
See you again soon!
YES!!! What an awesome achievement :-D
Thanks again for sharing, my man!!! :o)
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