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Thanks Lionel - I (obviously) agree in the majority of cases. Occasionally there's a roundup that does its job but most of the time it just feels very difficult to actually get value from them as a reader.
Glad you found it useful Thomas! Thanks for reading :)
Thanks Mike, I'd been feeling the same way (don't generally like reading them, so didn't want to do them). In a lot of ways the strategy in the article is just good citation coupled with a reasonable ask, but it is tricky to get the right balance of promotion and quality so I wanted to throw in my .02 on the approach.
Great post - I've never really gotten much value from reading roundups myself (they tend to be pretty lacking in structure and any true point). And so doing them myself hasn't always appealed to me. Great solution for all-round wins, including the reader getting maximum value!
Great read and very actionable! Thanks!
Been thinking about this recently. How expert roundups are so 2009. Good post.
Exactly. As this article shows, anyone can buy their way into these publications, which makes appearing in them meaningless, even damaging to your (personal) brand. Impressive metrics backed by social proof take more time to achieve but they mean more. Appearing in tacky publications is an easy "win" -- and the easy move is rarely the right move.
Thanks for sharing.
Thanks for sharing this unethical practice that is not new anymore. John Biggs of techCrunch, going by his experience is one of the few editors that believes so much in his credibility.
Big time brands created a department to cater for this major needs and it is fast becoming a norm in the Industry.
I think a vigorous campaign needs to be established to kill off this fast approaching and cancerous attitude.
I was having a similar discussion with someone else with respect to the "As seen in" section on people's sites. This means nothing.
I think it would be much more impactful to have social proof of impact instead - something like my content generates X signups/$ in revenue per year etc vs I showed up in so many publications.
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