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This is a great step by step article with detailed analysis - a must read for those looking into running Pinterest ads
What a great read for anyone looking to make the most of Pinterest. I love the fact that it even helps you think about running analysis with some great example. Well worth the 5 mins it takes to read, as this will save you time and money.
@bbalfour This series was pretty eye opening for me.
I especially like the bit about channels being determined by your model.
I found that aspect to a great companion piece to your post from a few years back on choosing acquisition channels (https://growthhackers.com/articles/5-steps-to-choose-your-customer-acquisition-channel/)
I wonder if the channel matrix in the post could do with an update to include an input for "Model".
Plugging in your model would then automatically help deprioritize/eliminate certain channels and bring the most important ones into focus even more easily.
Here are 5 more lessons from the same author...
great post! Always to keep in mind "the focus of Pinterest isn’t primarily to post your own ideas or content, it’s to save content that you find valuable for later"!
This is really great for me.
A very good article on Pinterest marketing. Thanks for the share.
Others may respond with first-hand experience but until then @kevanlee of Buffer has an awesome guide that's sure to provide some inspiration: https://growthhackers.com/articles/the-scientific-guide-to-pinterest-marketing-how-to-create-popular-images-for-more-pins-and-better-conversion/
No, because for the longest time they did not have an open API - They were some startups (like mine) who did our hardest, but Pinterest was never a good ecosystem partner. My team tried to boost their ecommerce capabilities very early on, and got a bit of VC money, but biz dev was never interested in talking to us, Investors barely knew what Pinterest was. and the very few that did know either they invested in Pinterest or were waiting for them to declare their intentions ( Read http://www.huffingtonpost.com/2012/09/25/shopinterest-e-commerce-pinterest-backing-500-startups_n_1913015.html)
We started in late 2010, launched in 2011, folded in 2014 and during all this time no API was available. I believe one of the reasons for their 'stunted' growth was the lack of an ecosystem that would create more solutions. (e.g. like early Twitter and Facebook)
Later on they went and sue a few startups arguing copyright over the word 'Pin' - a few survive out there, basically running influencer campaigns.
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