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Pinterest is an awesome source of long-term cost-effective conversions via their advertising platform. Unlike other advertisers, your pin (i.e. ad) remains on the network even after the campaign is no longer receiving funds. It is similar to boosting a post on Facebook but the pin is linked to your landing page.
Keep pinning the valuable articles, follow interested people.
Less social networks and more niche communities. It depends on the company and product, but there's a niche community out there for pretty much every company.
The benefit that niche communities have over bigger social networks is that users are more passionate in niche communities because of their focus on one topic. You join a big community because everyone's on it and you want to be part of the chatter but you join a small community because you're passionate about something.
Clay Shirky writes in her book "Here comes everybody": "what makes these communities bond is 'love' of something as demonstrated by members who go out of their way to help without any financial interest."
People on Untappd are passionate about beer (as a German, I sympathize with that).
People on Goodreads are passionate about Books.
People on Dribbble are passionate about design.
I wrote an article about that a while ago:
I don't "take advantage of", "exploit", "game", "trick" or "leverage" any social networks. When one of those things is your approach you are dead on arrival on social media.
You can simply use social networking sites the way they were designed to. There are manifold benefits in dong so. There is no need to take advantage of them.
Many of the sites you mention are not even meant for networking. Quora, YouTube or Pinterest are not social networks really. StumbleUpon does not even exist anymore!
I think you have the wrong mindset and won't succeed when using social media for growth. You should look for someone who knows more about social media and not try it yourself as you might get banned on many sites.
I think, depending on your target audience, the best social networks are the main ones that the majority are using. Whether it's for advertising, sponsors, networking, whatever it may be, I find that the best ones are Instagram, YouTube, Facebook and Twitter. This blog post (https://izea.com/2018/04/05/highest-paid-social-media-influencers/) shows all the highest-paid social influencers and the platforms they use. Most of them on the list are Instagram and YouTube, seeing as they mainly use those platforms to sponsor or advertise, but I think they can also be utilized for all kinds of networking as well.
I love using Tailwind to schedule and use group boards and pinners. It's a great way to keep on top of it and stay organized too. I've noticed more followers and traffic from Pinterest since using it.
Hi Nichole, Glad you asked this question. This has been bugging me ever since I've decided to excel in growth marketing. I'd love to see some great responses from experts in growth. I too have a couple of channels that you could target for growth:
1. Hacker News - Only and only if your business is into tech and your target audience are developers, founders, co-founders and C-level executives. The ideal strategy is to post content that is relevant to the community and the goal is to get featured on the first page. The best time to post can be only determined by you as it varies from user to user.
2. Reddit - This has been a great source of growth. If you know which subreddit to be part of or which subreddit makes the most sense to your business, then you are good to go. This is similar to hacker news but with better UX/UI and different subreddits to be part of. You'll have to share content that is relevant to the community or is in interest with the current community discussion thread. You can share an Image, text or a link. Your goal would be to get upvotes and start trending in the particular subreddit. Again the best time is to be decided by you.
Hope this helps and yes I'll be closely watching the responses to this question.
Most people are very careless on Pinterest. They will pin/repin images with broken, misleading or low quality "source" links. They don't even click through before repinning.
What I do then is either looking up the actual source and pinning the image with a proper working link or in some cases I will upload the image to my own site and credit the photographer etc. when pinning it from there.
Many spammy sites use this technique as well in an annoying manner but you can do it properly without stealing content or putting ads all over the place.
This isn't my guide so I can't tell you how successful the author is on Pinterest. Richard says he has four accounts and all are doing very well- and I believe him.
As for me? my Printerest account is one week old. This tells you everything.
In fact, I created itt as I was reading this guide. It was a way for me to process the info and really internalize it. Now I can say that I'm a Pinterest newbie, but with knowledge on what to do next.
Here's a secret- you're reading a comment from a future "Pinterest influencer"
I said it's a secret so... don't tell a soul!
So your experience is that most people don't click through, but rather spread spam without reading?
First, that is something out of our control, so don't worry about it.
Second, some people do find their way to your website So they must be curious and it's a chance for you to build relationships with them.
Also, Pinterest is really low-effort traffic channel.
All it takes is one 30m session at the beginning of the week, where you can source/schedule your next hundred or so pins, and your set (it's what I like best- being social on so many channels is a chore for me)
And all traffic that comes through feels like an unexpected bonus- for such small effort.
This is a very helpful guide! Even for a seasoned "Pinterest influencer" like myself. Can you show us some traffic stats though?
My experience is that only a tiny fraction of people actually click through to websites. Most people even don't check the source they repin and spread spammy links.
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