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A promoted post's impact is basically limited to the role of a banner ad. However, if you convey the entirety of your message within the title + thumbnail, they can be effective. Redditors are savvy to the promoted posts, so engagement on these posts are basically nil.
Speaking from first-hand experience, being helpful, genuine, and true to the microculture of each subreddit can be a very effective method. However, you're probably going to have to spend 95% of your time being helpful.
This video = mandatory for FB marketers. Replicated this at, and seen it work even better than in the video. Thx @noahkagan, you're the man!
Does French wine-ing work instead of lunch?
Excellent data based insights Larry. 👍
Instead of ads necessarily, have you guys tried targeted marketing on Reddit? As in finding the target market, and trying to be helpful to people in the page to organically create leads? I've heard of this approach but I don't know the efficacy of doing something like this.
Yes we did for a short period of time. We're a B2B SaaS company. We put ads in targeted subreddits for our target audience. We ended up stopping them because we saw absolutely zero return.
It depends on the marketing channel and your goals.
For example, with Google Adwords, if your goal is to generate leads, ideally, it would be 100 clicks per keyword. At 100 clicks, that is enough clicks to generate some leads. However, if your goal is to generate sales, 100 clicks might not be enough. You might need to increase your tests to 1,000 clicks.
Hey Olga, thanks for sharing my guide! Let me know if you need any help with Facebook Ads automated rules.
Great content, thank you so much for posting this!
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