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voice search optimization has definitely had connections with Google’s featured snippets. In other words if voice search isn’t already on your agenda, it’s time to change your SEO strategies.
To add to this bit:
"However, what happens if only 5% of your traffic makes up 95% of your revenue? You might over-emphasize certain tests thinking they are converting better. The truth might be the opposite, where that 5% is part of a losing test. The solution then is to consider down-funnel goals, such as revenue, not just conversions. Alternatively, if you knew more about your traffic, you should weight the test accordingly."
Agreed - but there are things we can do to cater for this 5% a lot better then with for example a generic homepage. Evaluating test results should never always be done by looking at overall conversion rates. But Google Analytics allows analysing CR% for more specific segments / dimensions, and different goals. Totally crucial to consider this. Thanks again, shame I only saw your comments now :)
Hi Gregory - you're absolutely right. Using GTM for this purpose is probably not a solution forever; but it's a good way to build an MVP or 'proof of concept' and then iterate from there. After all, this is crucial for any 'growth' experiment - and it helps to justify the budget for some of the powerful tools out there.
Thanks for your comment!
If we have well-optimized featured snippets then voice-search will not affect SEO of site. SO we need to focus on featured snippets because voice search result most probably derived from the featured snippets.
I recommend using the following approach:
*1 event for tracking when users / visitors click on CTAs, use "CTA Clicked" or "Element Clicked".
*User a number of properties to help you identify the specific buttons / CTAs. Examples include type, location, color, etc.
*Make sure to also pass the url and path of the page where the button is located. This will help you with identifying which CTAs were clicked.
*In some cases you shouldn't be using button clicks to track your funnel, a better approach would be to use page view events. This is only helpful if the funnels are locked, meaning the only way to get to page B is via page A.
Feel free to email me at email@example.com if you have any questions.
Couldn't agree more! The logo needs to be smartened up and show some form of relevance to the nature of the business/site.
I find a lot of trouble speeding up my sites and even developers seem to never do much. I recently moved https://STLmarketers.com to WP Rocket plugin, optimized cache, lessened image size etc. And all the tracking tools, java, and CSS, plugins (that I need) seem to slow it down. It sucks because there isn't much one can do. I've also noticed some themes are just better built for speed.
Great points, Kritika. Thanks for the comment.
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W3 Total Cache has a lot of security issues. I wouldn't recommend using it.
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