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In this post I show ways and tools helping business people to determine how creepy their site actually is and how to make it less scary.
Sadly most sites implement push notifications wrong. That's a wasted opportunity. Also it appears as if they will get banned by browser vendors altogether in the near future.
You forgot to mention the number one mistake: asking strangers for permission on entry when they first visit. That's like approaching women on the street and asking "do you want to fcuk"?
Thank you and you're welcome!
Thanks for an in-depth article, but as I always say - this would work for eCom or SaaS where activity can be tied to User-ID. Service based businesses that run informational websites and rely on phone calls to close deals and do not have a User-ID framework cannot benefit from most of these customer journey articles.
1. Searching for a dentist while on the train.
2. Get to work, fire up Chrome, and type the URL of the dentist you liked and book appointment.
The whole customer journey tracking theory gets flipped on it's head when that happens.
Thanks for your feedback, Rustin. And I totally agree! I think Lauren's point of hiring people who are both strategists and evangelists is really important. It's so helpful when you have a group of people who are excited (and willing to share their excitement) about experimentation.
Really enjoyed this article, Natasha. Thanks for sharing! Sometimes feel like getting team-wide buy-in is a fulltime job in itself. A lot of great stuff here on effectively communicating experiments internally
1. For Segment, on default, what does it track? Only pages?
2. How do I track event actions using Segment?
- Related, look like Popcornmetrics can help me track event actions without coding, correct?
3. Would Popcornmetrics slow down my site? Didn't find info on this
Great guide, thank you for sharing.
hands on. full circle. easy to read & understand. hard to write. thank you ricardo!
Thank you Guillaume. I don't think I could be more specific :)
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