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I just signed up to get my copy! I'm sure that the report has plenty of valuable insights that can help startups improve their onboarding, activation, and engagement experience.
I hope you will enjoy it! Feel free to fwd any feedback
We really like your article !! Thanks for that !
B2B is a candy cake for everybody, but developing a B2B product is especially hard. I know it in my own practice. Good luck in your way
Your feedback will be only precious Dani :)
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Looking forward to reading this.
You definitely need to take care of the number of metrics, not a one.
Be obsesses about Marketing metrics. Marketing is the key to growing a SaaS company. Marketing must help attract and convert prospects into paying customers.
-Monthly Unique Visitors
-Organic vs. Paid Traffic Rate
Be obsesses about Sales scaling metrics. Modern SaaS companies should keep their cost of sales as low as possible.
-Conversion Rate to Customer
-Average Revenue per User
-Customer Acquisition Cost
-Monthly Recurring Revenue
Be obsesses about Customers retention metrics. Acquiring a new customer is 4-10 times harder than retaining an existing one. And Customer Success is all about retaining existing customers.
Average First Response Time
Average Resolution Time
Customer Lifetime Value
You may be concerned about pulling all the dispersed data quickly in one place for regular analytics work, I would recommend you to consult a professional team for CRM development. We at Cloudways have also written a post about important digital marketing metrics to measure. you can check it out here https://www.cloudways.com/blog/saas-metrics/
omnichannel is key! great post
Zest is a great tool, is very useful and has a good design.
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