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Who's supposed to own this process?
You can integrate a CRM like Pipedrive or Hubspot with Zapier and then the other email systems you may use to send those emails. This way you can keep a record within the CRM itself.
I totally agree re: clean and clear onboarding - hence we invested a lot of time to optimize our bot onboarding and the results are great (check it out: gethop dot com)
@jwegan's blog is a must-read and I fully expected this to be a great talk as well (which it is).
The point about segmenting your users, and measuring experiment results/metrics for each segment or user group is great advice.
Can't wait to hear more from him at #GHConf18.
A great user onboarding experience can mean the difference between moving a carefully acquired user further down the app user lifecycle (i.e. towards engagement, monetization, and retention) and courting potential churn. It's really that simple - make your initial Aha! Moment count. App businesses have to figure out what sort of onboarding flow works well for them, and keep it as simple as possible.
Learn more about the significance of user onboarding for travel apps right here - https://clevertap.com/blog/6-hacks-to-get-user-onboarding-for-your-travel-app-on-track/
Awesome tips Ina!
Your advice is more about validating the idea of the product.
But content for the initial traction without (depending on a beta campaign) real data about the most active users?
Even if you certainly know your audience, you should start doing content marketing way before the launch.
In this case, outbound methods would work best, I suppose. Launching a few test ads campaigns, picking something that works best, and optimizing that channel strategy.
Anyway, it depends on product details and available resources.
Always launch a product in beta.
This will help in getting feedback and if people don't like anything, you can always say that you are in beta.
List your product on Beta Listing sites like Beta.
Post on Product Hunt.
Post your detailed story on Reddit [/r/Startups and /r/entrepreneurs]
Post on HackerNews [Show HN].
List your site on Startup directories using, https://startuplister.com/.
I would recommend separating the idea of a product launch from a marketing launch so that at a macro level you can understand the sequence of events: https://growthhackers.com/articles/dont-launch/
According to makeawebsitehub.com, there are over 60 social media sites out there. Some of these I've never heard of (e.g. Taringa, CafeMom, Foursquare, etc.).
When you have that much competition, the best chances of you launching and scaling is finding an audience that does not have a social network yet (aka beachhead market). For example, CafeMom is a community for mothers to get support and advice - they are not trying to acquire men who want DIY woodworking projects. Focus on your audience and their needs. If you go to their website (cafemom.com), you will see that they post content directed at their audience.
My recommendation would be to follow suit - start creating content that your audience will want to engage with; the results are generally slower than paid methods, but they pay off much larger dividends in the future.
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