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Two great points for the on boarding process: 1) stop giving choices and stick to one path when on boarding customers/users, and make it an easy, engaging path that gets them started right away and 2) collecting data that won't be used immediately. Collecting demographic or other data from customers is unfriendly, tedious, and unwelcoming. Collect what you need up front, then ask for other information in waves later.
Really like this post @tymagnin.
Everybody should download the sheet with the calculator in here - its great to model the impact of the change in your activation rate.
I also thought this was a great companion read to @patticus' talk on the impact of changing pricing on your bottom line: https://growthhackers.com/videos/how-to-increase-saas-monetization-by-11/.
Patrick didn't explicitly compare the impact of changing activation vis a vis pricing (he did for acquisition and retention), but I wonder if he did and what his number would've been.
Ty - did you do any such comparison at your end?
This and https://growthhackers.com/articles/the-build-order-every-startup-should-follow-to-become-successful/ by Wayne Chang are must-reads.
This is hard earned knowledge by a successful entrepreneur with actionable takeaways.
What makes it even more impressive is that Wayne applied a B2C-style mindset to hardcore B2B products.
Yep @tymagnin can you help here pls.
Unfortunately, the link seems to be 404'ing.
Essentially, keeping the onboarding process as simple as possible is the best way we can help ourselves. Do away with complicated sign-up processes, customers just want to start using your product, and resolve their problems ASAP.
Thanks for sharing this, Kimberly.
Encouragement and email marketing engagement go hand in hand.
It might not seem like it at first blush, but that’s exactly what every email marketer strives to do.
They encourage their recipient to open the email.
They encourage them to read and digest the content of the email.
They encourage a click to take further action.
We should all become masters of email encouragement.
But rather than encouraging our subscribers and customers to engage with us, we do something worse.
We’re discouraging them to act, or read, or even open the email to begin with.
Because too often brands don’t put in the time, effort, and resources to truly understand what it is their subscribers and customers want or need out of an email from them.
And you don’t need a big budget or a team of 10 email experts to test, optimize and grow your email marketing engagement.
You just need to know what to focus on.
We wrote something very similar (and much shorter in case you're short on time) regarding personalization and segmentation when it comes to using data to engage: https://www.delivra.com/increase-email-marketing-engagement/
Great read. Especially the "Optimize For The First 15 Seconds Of Laziness, Vanity, & Selfishness". This is key.
Reminded me of a couple of posts/talks that delve more into these concepts:
a. https://growthhackers.com/articles/growth-hacking-free-trials-time-to-wow-is-the-key-to-success/ by @bostonvc which is more about the "Optimize For The First 15 Seconds"
b. https://growthhackers.com/articles/building-the-minimum-bad-ass-user/ which addresses the "Of Laziness, Vanity, & Selfishness" bit.
Excellent article, very well written!
Thanks for sharing, Ty! Love this concept of adding energy to the onboarding flow.
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