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I had no idea how smart Omni is in strategically building out their marketplace. It's incredibly easy to make mistakes (especially when combining online + offline) in a marketplace's earliest days, but I think this will be one of the rare companies that cracks the case.
The HTTP to HTTPS migration has nothing to do with the geolocation settings.
Instead of switching just your geolocation setting, try to use HREFLANG to target people globally - it will allow you to keep your rankings in US plus gain rankings quickly in other territories.
The cycle of a marketing experiment:
Do -> Fail ->Do an 'autopsy' on why it failed -> Try again -> Fail -> Debate on whether it's worth pursuing anymore -> Go back and forth with the decision for a few days -> Have an epiphany on how it could work -> Do again ->Get better results and freak out (happy, happy, joy, joy!) ->Do it again, and do it better -> Get the desired results -> Dust the imaginary dirt off your shoulders, change your ringtone to "Like a Boss" by The Lonely Island, and get to work on the next experiment.
Yup. Imposter syndrome is real. Some of the most successful and inspiring folks I know suffer from it on the regular. Thanks for the kind words Jared - Glad you enjoyed the piece!
Love the point about imposter syndrome. It took me a long time to realize I wasn't the only person feeling that way! Great post, Ross!
Thank you for this 'not so short' write-up. Really appreciate the efforts you have put into. Great for my ongoing research!
This was an amazing post with a lot of lessons and a must read if you have a marketplace type business - this summarizes the key challenges of scaling up (hint: It's bloody hard!)
Great example with about.me and twitter - i was one of them :)
Realmente he aprendido mucho, about Airbnb and How they developed
Absolute must read if you even think about building a marketplace/platform. Best analysis on the topic so far.
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