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Thank you for this 'not so short' write-up. Really appreciate the efforts you have put into. Great for my ongoing research!
This was an amazing post with a lot of lessons and a must read if you have a marketplace type business - this summarizes the key challenges of scaling up (hint: It's bloody hard!)
Great example with about.me and twitter - i was one of them :)
Realmente he aprendido mucho, about Airbnb and How they developed
Absolute must read if you even think about building a marketplace/platform. Best analysis on the topic so far.
This is probably the best SlideShare I've seen on this topic.
A great primer for anyone thinking about starting a network effect business or even thinking about introducing this into an existing product.
A super addition to our Network Effects category: https://growthhackers.com/tags/network-effects
I had no idea that the reach for employee social media channels was 561% more than brand channels. That's quite a significant percentage more. Other than getting more reach, I also think that training employees for customer interaction will bring a lot of results since they live within the company culture and know so many details more than anyone that could be outsourced.
I truly believe that employees need to be trained in social media. The R.O.I., in the long run, will be substantial.
Lots of good ideas I could immediately start implementing. Although we're a pretty social bunch here at our office there's a lot more we can be doing to make that known and for our employees to promote as well.
Snapchat and Instagram stories have helped with these ideas a little but there's still a lot more we could be doing.
Funnily enough I've just been talking to a friend about how she didn't buy a product that she knew she wanted because of poor customer service from a member of staff. It should have been a easy sale, but my friend didn't but from Company A, and did buy from Company B - purely based on the employee she interacted with.
And the chances are that whenever she thinks about Company A again, she'll remember this one occasion.
Employees will make all the difference to how clients perceive the company brand.
Great share, Ben
Customer Service is huge in my book. Sometimes it's the first person a consumer sees or talks to. If that representative is non-helpful, rude, or brash, it's definitely going to affect the entire company and/or brand as a whole. Having employees who believe and trust in the brand and/or company is key.
Thanks for sharing!
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