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I think a healthy emphasis on localization is really key, regardless of what quadrant the app falls in. This communicates greater relevance and aligns with the search paradigms of users.
Also, on a side note, two factors that play a major positive role in ASO:
1. An emphasis on a relevant app description that incorporates high search volume long-tail keywords
2. A high number of positive ratings and reviews that go a long way in boosting the app's chances of discoverability whilst also communicating trust and confidence to potential users that land on the app store page
Thanks a lot for your kind thoughts. We are creating contents with the aim of helping people to make them grow business.
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As you know :P we publish nice ASO content in our blog > https://thetool.io/blog
Great post, Ihsan
You have covered all Mobile App Design basic Points beautifully. I personally like some of these like Login Screen, Profile Screens, Navigation, and Readability.
I think this article will be really helpful to mobile app developers,
Launching an app before offering your services on your site for all users only makes sense when you target teens or people in the so called "third world" as people there often don't have actual computers.
As an adult who works at the screen for several hours per day I won't stay glued to another even more eye-straining screen the rest of the day. I'm also not let a phone distract me from actual work.
The myth of multitasking has been debunked years ago so that more people realize that smartphones are lowering productivity and thus minimize distractions.
What happens when I encounter a "mobile-first" aka app-only service? I visit it once to never return again. Launch mobile-first to ostracize my demographic (white-collar working adults living in the "developed world").
I wanted to read this article but sadly the site wants me to agree to 85 cookies. I don't even know why should I allow them to bombard me with trackers?
Moving to a hotel booking system provides hoteliers get a host of benefits that can improve efficiency and enable you to generate more revenue.
Where do those users hang out? What channels do you think would make sense to reach out to them on? Can you piggy back off of other channels that naturally make sense? Like Imgur to Reddit for instance..
You start by having a valuable product. You even mentioned your audience, so a good start would be to go to meetups/events and talk to people about your app. I assume your app is free? If it is, the barrier to entry is low. But people won't sign up until your app is something they really want. Talking to people is a good way to test that.
That being said, social apps are tough in the beginning because a lot of the value is in the network, which doesn't exist for a new app. That's why you have to build something so valuable that your early users will keep using the app despite there being no or little network.
These are some of the plays that I'd suggest you work on right at the onset -
1. Get your App Store Optimization (ASO) strategy right. Focus on the keywords that are most relevant to your business and nail your app description
2. Take into account App Indexing on Google Search. Optimize your app discoverability accordingly
To build on what @ross said about paid media, I would leverage event targeting on platforms like Twitter and Facebook, the former being the priority. You might run the risk of targeting users who are attending the tradeshow instead of the hosts and exhibitors but your outreach will be pretty significant. Not to mention, you might target an influencer who could recommend your app to a decision maker. Timing is key, though. You can't expect to have someone implement a new lead capturing platform three days prior to a trade show so make sure that there is enough time to target, generate leads, and convert the user.
Quick note: I don't know if you are targeting the tradeshow host (i.e. Consumer Electronics Show) or the exhibitors (e.g. Sony, Samsung, etc.) but I kept my answer vague enough that it can be applied for either user.
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