No results found for your search
I recently evaluated both Instapage and Unbounce and found Instapage more suited to my needs as an agency owner. I love how simple it is to use.
Great article, thanks for sharing :)
Mixpanel, I find Mixpanel offers a really good data and features specially for mobile apps also it offers a free package for small startups, I really like their automated emails/push notification system based on events. You can also try heap analytics they do a great job with auto tracking which able you to track elements in your app with no need to hire a developer to the work for you. Mixpanel also offer auto tracking but heap analytics auto tracking works better.
Not sure about 1. at all. Generally, you get to strong PM fit and NPS scores first. Then, when users cannot live without your experience, you can start monetization. I see a lot of testing going on for that and monetization is just a consequence of strong engagement metrics first.
It takes much more than that to create a successful app. I'd mention timing and the team among others not captured in the points mentioned.
Pretty much what Sean said.
Your #2 (viral loop) has product-market fit as a prerequisite. You wouldn't share an app you don't like, would you? The user has to experience value before they are willing to share your product.
Regarding #1, I'm not sure I understand what you are trying to get at, but I agree that there should be a model with real numbers of market size, estimates on how much of that market can be captured, etc. Otherwise, there's a chance the ceiling is too low and unit economics don't work out.
I don't think it is necessary to monetize from day 1 though if that's what you were trying to say.
It might be the same thing as #3, but I think product/market fit has a lot to do with a successful app launch. Product/market fit defines your potential and everything else is about tapping into that potential. Tactics may be able to help you get a lot of downloads, but with solid PM fit you'll retain a lot of those downloads as active users.
I agree with Yannis here. Free trial is a great user acquisition tactic, which if optimized correctly (and this required LOTS of time!), can be your growth engine.
For my previous mobile startup finding the AHA moment became our purpose. We didn't make it. I hope your client will with your assistance. :)
One of my fav articles about AHA moment is this: https://apptimize.com/blog/2016/02/this-is-how-you-find-your-apps-aha-moment/
ps: i would directly try a 14day free trial, let the user get used to your product/app to get "hooked"
You need to test it. The free trial will or will not bring tons of new users (depends whether you 're asking for a CC or not). Once you get tons of free users, you 'll see that only a small chunk of them convert to paid - what do you do with the rest?
Thanks for the feedback Pulkit! There's a ton of information out there that isn't being analyzed to the fullest, so we hope Taplytics Labs can empower marketers to make smart, data-driven decisions :)
This is great! Analysis of push notifications is valuable for every marketer, because these are all about succinct copy that drives action -- something marketers need everywhere: websites, emails, product tours, etc!
Join over 70,000 growth pros from companies like Uber, Pinterest & Twitter
Use the feedback box below if you have a question, comment or general feedback.
Your feedback has been sent.