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We do so much that I don’t think I have a specific number. I don’t think we’ve surveyed more than 50k people at once, but we’ve built composite studies with millions of respondents before (those took years).
I'm a pricing nut too (https://appealie.com/saas-pricing-page-annual-vs-monthly/ - we mentioned/linked you in this old article) and love big data studies (a bit more than the pricing page tear-downs, even those are good too).
Thanks, Matt! :)
Anything else you want to see next?
Love the data-driven approach you all bring to your content.
Definitely - it isn't enough to just have a working product anymore. You have to invest in the many things that make up your brand experience around the product.
As a brand/marketing guy I gotta love the positive impact brand has on NPS that the data shows. :)
I'm a huge fan of NPS as it relates to customer advocacy, and I agree that it's not so much that our stuff is bad as it is our customers expect so much more from us. Having a working product is the bare minimum - all of your customer touch points (support, product, etc) need to be on point or your score can really suffer.
Hey everyone - author of the research here. Happy to answer any questions you have!
What’s the highest number of folks you’ve surveyed for a study like this?
This is often an overlooked point.
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