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Thanks, helped a lot!
You would have to calculate what the per user revenue is first.
So let's say you have 2 groups.
Group 1: 1000 people total revenue 15,000
Group 2: 700 people total revenue 14,000
Now calculate the revenue per user
Group 1: 15,000 / 1000 = 15
Group 2: 14,000 / 700 = 20
You can use these two numbers to see if you have a significant change in your revenue numbers with statistical significance calculator like this on: https://yannickveys.com/free-tools/statistical-significance-calculator/
With these numbers you're still below the 95% significance level. So you either need a bigger difference in revenue (round them to a whole number) or you need a bigger audience.
Good luck with your test!
I firmly agree that some times you just have to follow your heart. Its not all about the data..
It is great, and Cloud sector becomes very popular also at this time.
Here's the article in case anyone's interested, thanks for the input everyone: https://www.jitbit.com/news/customer-support-metrics/
Great article Alex!
I especially liked this sentence of yours; 'Not all marketing can or should be driven or supported by data.' We may sometimes have a hunch and it may not always be supported by data but I am sure the idea is strongly rooted in our previous experiences.
Thanks for sharing :)
That was an insanely valuable blog post! Please keep and continue your good work.
Very insightful! Real estate for categorical search terms is something we should focus more on as marketers.
Yes! Brand vs Performance
It's like HARKing (https://www.ncbi.nlm.nih.gov/pubmed/15647155) - was the initial goal "lots of people saw it"? If so, great! If not, it's probably a justification
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