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Make sure you create a report that is tailored to your audience. Different people in a company want to see different data points.
If you show the right people the results they want to see you will get their approval to do more and bigger projects.
it is very important
great article @spela
Great article, Yonas! Love this concept of the Customer Effort Score.
Good article but it would be nice if the article also included the technical way of implementing the video tracking.
Very enlightening report. Thanks.
Fantastic read with interesting insights from everyone!
Share of voice is the best way to measure how your brand is performing in the marketplace.
Measuring SOV with a social tool such as buzz sumo will show you how your branded content is performing compared to your competitors. This is also a great tool to research the kind of content your audience is looking for.
For example, If you see a competitor with a successful infographic then you would want to create something similar but better.
Thanks for the update.
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