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Hey there, great post!
you are talking about super important things here and I know that many marketers are struggling with their data. Due to the fact that every marketing executive is like "we have to get our data right" the pressure is real. If you really want to nail your marketing data, you will have to have an integration strategy in the long run - it is too hard to gather the data manually. So pick any data integration or Ipaas company and let them help you :) Then your headache is different: not because of data acquisition but how to make those insights actionable.
Disclaimer: I work for www.adverity.com and we help agencies and marketers aggregating all their data easily.
Great reminders on the deceptiveness of numbers. And especially that final emphasis on auditing on an ongoing process.
Love point number 6 – ‘talk to your internal and external partners and agencies’. Making sure your data and data collection process is accurate and thorough should be something that everyone in your organization has a say in. Also an opportunity for you to identify if different parts of your business (ie. Sales and marketing) have different ideas about your acquisition strategy or who your customer is.
I liked this from Andy Johns: The growth team manages the flow of users just as the finance team managers the flow of money in/out of the company
You need creative and curious mindset because ideas are the fuel for growth, without ideas you can’t run experiments to figure out what work.
Thanks for your post about success of brand building
Great post Hans!
Thanks a lot for posting this one Emir!
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