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Thanks Courtney for pointing out the importance of defining the meaning of DAU for each business individually. We are a POS software so # of receipts printed, #of checkouts and # of products created are key metrics for our trial users.
With so many blackhat strategies Google has had to be really tough on how it measure your authority. Building quality links from high profile websites and having great content are essentially the only way to climb the ladder.
Brennan is right on. To elaborate on it a bit you could use things like blog posts and videos to attract that top of the funnel traffic. Then turn a portion of that traffic into leads through content upgrades or lead magnets. You can also promote that lead magnet content to a larger audience to generate even more leads. Webinars are a good example. As you nurture your leads, you can start providing content more specifically related to your product or service without it seeming too promotional because if you do it right they will be ready to start comparing solutions.
In addition, although it's not as measurable, content marketing is great branding. It builds awareness and trust early on, so when a prospect is ready to consider solutions, they are more likely to look favorably upon you.
Ha! Thanks Shanelle, really appreciated :)
Overall, values + demographics yield more useful data and tell a more complete story.
Yes, content marketing is an effective link building strategy for both off-page and on-page SEO.
Content marketing is also an effective strategy for guiding clients through the buyer’s journey. Make content for every stage of the buyer’s journey.
For example, HubSpot defines it as:
- Awareness Stage: The buyer realizes they have a problem.
- Consideration Stage: The buyer defines their problem and researches options to solve it.
- Decision Stage: The buyer chooses a solution.
Guide them through this process with content for every stage to cast a wider net and catch clients.
Another big way to utilize content marketing for growth is to focus on customer centric content. It’s much cheaper to keep and retain existing customers than it is to find new ones.
Thanks, Shu! And yes, I couldn't agree more.
I have a friend who happens to be a marketing lecturer and researcher, and I tell this to him all the time after I saw one of the assignments he was marking. Basically, the assignment didn't encourage students to combine the segmentations; demographic, psychographic, etc. No wonder most fresh-graduates aren't work-ready.
Snap! Keep on preaching, Dorian! I agree demographic-based segmentation is a waste of time IF it's not combined with other data. They are just, well, static data that doesn't really tell much.
I was about a month into an ecom side project when I decided to scrap it and invest the rest of my startup capital into Amazon's stock. I realized there was no way to compete without manufacturing the products myself.
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