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Thanks for sharing Ross.
Very insightful. Never thought that much in depth about Customer Interviews, but this is an awesome guide from beginning to end with actionable tips.
For GDPR compliance you will need to obtain consent to market to the EU-based emails on your list. So, if your list contains a large number of European cold contacts, I’d suggest concentrating on converting your cold contacts to opt-in.
I’m sure everyone noticed the endless emails from brands and companies requesting to opt-in again leading up to GDPR.
While this new legislation will have an impact on digital marketing efforts, it allows marketers to check in on their current tactics, pivot and improve.
Agreed 110%, Lorraine! :o)
Sadly most sites implement push notifications wrong. That's a wasted opportunity. Also it appears as if they will get banned by browser vendors altogether in the near future.
You forgot to mention the number one mistake: asking strangers for permission on entry when they first visit. That's like approaching women on the street and asking "do you want to fcuk"?
Great Resources. Thanks for sharing here @shane_barker
Clearly, there are many benefits of hiring a marketing agency! It's definitely something I would do if I ran a big business!
I think a healthy emphasis on localization is really key, regardless of what quadrant the app falls in. This communicates greater relevance and aligns with the search paradigms of users.
Also, on a side note, two factors that play a major positive role in ASO:
1. An emphasis on a relevant app description that incorporates high search volume long-tail keywords
2. A high number of positive ratings and reviews that go a long way in boosting the app's chances of discoverability whilst also communicating trust and confidence to potential users that land on the app store page
Hi Erik, As Sam has clearly stated when your budget is on the line, it makes sense to invest it with someone who will give you the best value for your buck! The internet is saturated with so much information that it is always nice to hear from someone you can trust!
Thanks for sharing.
"Fail to plan, plan to fail..."
Particularly the case when such an amount of investment is concerned!
It takes time to find the best marketing partner — but when it happens, the returns greatly outweigh any time input.
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