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Good checklist for breathing new life into old or 'thin' content. Reworking or repurposing existing content is definitely one of the bigger SEO trends I've been seeing lately.
Thanks for sharing this one! I like phrase "content depth" over "quality content". It means a little more. Good to know it's just not the length of a topic too :)
To add to this bit:
"However, what happens if only 5% of your traffic makes up 95% of your revenue? You might over-emphasize certain tests thinking they are converting better. The truth might be the opposite, where that 5% is part of a losing test. The solution then is to consider down-funnel goals, such as revenue, not just conversions. Alternatively, if you knew more about your traffic, you should weight the test accordingly."
Agreed - but there are things we can do to cater for this 5% a lot better then with for example a generic homepage. Evaluating test results should never always be done by looking at overall conversion rates. But Google Analytics allows analysing CR% for more specific segments / dimensions, and different goals. Totally crucial to consider this. Thanks again, shame I only saw your comments now :)
Hi Gregory - you're absolutely right. Using GTM for this purpose is probably not a solution forever; but it's a good way to build an MVP or 'proof of concept' and then iterate from there. After all, this is crucial for any 'growth' experiment - and it helps to justify the budget for some of the powerful tools out there.
Thanks for your comment!
If you're opening multiple locations (or service areas) then yes you're right to start a new GMB account for each location. If you offer multiple services in different locations though, I really wouldn't recommend a page for each service/location combination. In other words if you offer 6 services in 6 locations I wouldn't advise having 36 pages. That's just not necessary nowadays. Maybe have a page per service and definitely a page per location (which makes 12 pages which is easier to manage). You might want to keep separate landing pages for PPC if you're doing a lot of it, but that's a separate issue, so maybe create those and noindex them and leave them off your navigation).
Also, make sure you add all categories that are relevant on your GMB page, and add plenty of images, including one for each service that has the service in its file name and comments. A big downfall for many GMB profiles is that they don't have enough categories selected. Still keep the most relevant one as your primary category, but see what else there is you can add on there.
Somebody mentioned starting a new site - if you do that, you'll start off with no page authority and then might need to build several new sites from scratch. Better to keep the original domain name as long as it doesn't relate closely to the original location (eg anytowndrycleaning.com or whatever) and add location pages to that. Point the GMB profile of each location to the location page on the website.
You could, maybe keep the homepage as the main URL for the original location. Your homepage is always powerful because 90+% of your links will point there, so using the homepage for one of the locations is not a bad thing as long as it doesn't look too confusing. If it does, create a location page for that too.
Anyway, if you want a detailed overview of Local SEO and a plan you can follow - check this out on my site - https://www.clicktosale.co.uk/local-seo/the-ultimate-guide-to-local-seo/
Hope this helps
You most welcome @charlie777, let me know how it goes.
Target your audience - do extensive low competition long-tail keywords research (preferably use python or other language productivity codes to save time and costs); create content for them and use social media to distribute and promote. Also do SEO keywords optimization for your social profiles. Unique content requires research. Google favors content which is expert. From practical side you have to scrap content from Google and to analyze which topics to be written about. This kind of content, url and keywords optimized will bring you Google position. I advocate unique Python codes usage to lower costs and to make right audience targeting. Paid per Click promotion then becomes even more efficient.
Great article! I'm going to start my own business. I've already started building a site with one of TemplateMonster website templates. I know that I'll need to use SEO and improve its ranking, so thanks for sharing such a useful information!
Wow! This's super useful!
I have been creating my own WP blog using a professionally coded template by TemplateMonster https://www.templatemonster.com/ . I initially opted for a SEO friendly template, but your recommendations seem very useful for me too.
Great stuff! I would add:
Make sure your posts and pages have unique (SEO) titles that are different from the on-page titles.
Also, make sure they also have unique meta descriptions that are attractive and would make searchers want to click when they see your page in SERPs
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