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Great post. It's too bad that most local SMBs will never take the time to follow and practice them. I have been working on an application over the last 6 months specifically to address the issues in the hyperlocal market. Most of the research and reports show the continued movement to social media as a preferred marketing tactic among local merchants. They deem it their most effective tactic, so they’re increasing their spending.
This comes from StreetFight.com and their fourth edition of Local Merchant Report, based on a survey of small business owners and decision makers, launched today. The data shows a continued movement to social media as a preferred marketing tactic among local merchants. They deem it their most effective tactic, so they’re increasing their spending. Analysis of the survey suggests that would-be marketing suppliers can help them integrate social with their own site and email campaigns, as well as assisting them with reputation management and reviews.
They surveyed over 250 local merchants on their marketing and e-commerce usage, effectiveness, and challenges. "The digital marketing usage trend is consistent with what they have seen in previous years’ surveys. Social usage is up slightly from last year, and email marketing retains its number two spot. Twice as many uses paid Facebook ads as compared with our previous survey and, contrary to conventional wisdom, most of them have their own websites, even if they’re only counting their Facebook page. But while most post photos on their site, less than a quarter host customer photos or reviews. When asked where they need the most help, SEO and paid search top the list, followed by reputation monitoring/review generation."
This would make you think that the local SMBs are taking advantage of the tools and resources available and show an increase in traffic. I decided to do my own test with 65 local SMBs. Local merchants, restaurants, new and used car dealers, and service business e.g., doctors, dentist, lawyers... I monitored them for 90 days, using our proprietary tools that establish connections to google search counsel, analytics, the top 10 social media accounts, runs a ranking report, and SEO audit.... Which I did not need. I could have simply asked 2 questions: What is your digital strategy? What does it cost to acquire a new customer? How can you run a business, and make decisions based on guesswork?
Well, I don't have experience in both, but I think email marketing presents better engagement result.
I'm delighted to know that people might find something useful in my writings :D
Thank you sir!
Maybe the site was overoptimized for that specific keyword so it was the only one that got hit? I have a feeling that if someone spams you with a keyword that you haven't overoptimized; google will just ignore it:
Really useful post!!
Great tips Apostel, loved the list of local ranking factors
Really good beginner SEO & promotion guide, thx!
Good guide for improving SEO for store locations - most SEO articles are about brand websites.
Some industries are harder to acquire links in than others. I'd be curious to see what industry, B2B vs B2C etc.
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