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Great advice and examples here. Just make sure to also optimize your LinkedIn headline for their internal search. I had a "I help people..." headline for years and nobody searched for that. I added some common job titles and got found right away.
Yeah, I joined Facebook 10 years ago and I was pretty late. Facebook is constantly adding clutter and changing things which is pretty confusing.
Both LinkedIn and Facebook succeed despite their interfaces not because of them. Google+ has a better and less cluttered user experience than both of them.
Recently I've found a UK based LinkedIn competitor The Dots which has a far better and largely automated onboarding process. It was a breeze to sign up etc.
Completely agree with you and despite I consider their work tremendous they don't have a clue about showcasing it. As a result, the platforms loses possible dedicated users. Also, I think FB is a legacy site too, but they constantly invest in user experience and UI so I guess it's a matter of choice too. My work here is to pinpoint how they can easily test some changes and get better results :)
IMHO LinkedIn is a legacy site from the days when the term "onboarding" did not even exist. As most dinosaurs they have difficulties to catch up and rather "do not touch a running system".
Good information here. Thanks for sharing!
at the end of the article, there's a free Lead Generation Success Kit, that includes the coupon deals, cold mail templates, and the mentioned above checklist, so feel free to visit https://www.livechatinc.com/lead-generation/b2b-lead-generation-best-practices/#checklist and grab your free copy of success kit.
ps. in the middle of the article there's a lead potential calculator that shows how many leads our clients (23k+) generates with LiveChat. Have fun and play around a bit with it 🙈
@ross I recall you having a lot of success with Slideshare a short while back.
Any tips to share from that experience and whether any of what used to work still works (and any new findings to share)?
Create a slide on submission oh high Domain Authority.
I wrote about this in a recent book I published on LinkedIn Marketing - what we do is get active in the groups and run paid advertising before we start messaging members (via LinkedIn or email). This gets them more familiar withour brand before outreach, though it does still end up being completely cold some of the time.
A key to increasing your chances of responses on LinkedIn is 3 fold:
1. Only reach out to individuals who show recent LinkedIn activity (posts or job changes).
2. Personalize your message for each individual and ensure you're only contacting an ideal prospect. (So do your customer persona research)
3. Form your message as a question and use their name more than once.
I typically get approximately a 20% response rate and that 20% converts very well.
Whether it's right for you or not depends on your ROI.
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