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I'm not a GA wizard and am making an assumption when you say "goal completions" that you're talking about GA. That said, would something as simple as "Goal Flow" help you?
There's a longer process useful for lots and lots of different sources and mediums where you set up a custom dashboard. Really good instructions for it here: https://moz.com/community/q/google-analytics-goals-by-source-report#reply_319979
The below would require each CTA to have your source/medium setup on the CTA links.
From the dashboard article:
> Go to dashboards > new dashboard - and then add a new widget.
> Select the table option. For your "Display the following columns:" select:
> Source/Medium for the dimension
> For the first metric, type in "goal" in the search bar, it will then list all of the GA goals in the account and the different options you can show. For the first metric column I like to use "Goal X Completions". And for the second column I like to use "Goal X Conversion Rate"
> Save the widget and you should now see each goals conversions and conversion rate by source/medium (you can change that to just source or medium if you prefer).
> Duplicate the widget and change the goal metrics to each goal that you'd like to track.
> At the end you should have a dashboard that shows you all of the goals by channel in one view and click. A bit of work to set up, but definitely the quickest way to check back in later.
Couldn't agree more! The logo needs to be smartened up and show some form of relevance to the nature of the business/site.
Having an interaction with someone who knows you by name can completely alter the nature of a conversation. Chatbots integrate with social media, gathering data about every single person with whom they interact. I find it pretty cool and now I want to give it a try. Great article, thanks for sharing!
You got it, Danny! Thanks for being involved. :)
Hey @billwidmer1 thanks for including me in this article! There's some solid tips in there :)
Thanks for sharing it Johnathan :) quite an informative article. Learning how to use Facebook ads has become a major part of almost all social media strategies. If you want to see your posts on Facebook, you'll be more likely to pay for Facebook ads.
Paying ads on Facebook is considered to be one of the most direct ways to influence your content. Although it is not without its problems.
I think the most important aspect according to me is choosing and placing your Facebook ads.
In Facebook ads you can choose where your ads will appear. Ads may appear on Facebook's mobile news feeds, desktop News feeds and the right column. You can also create ads that appear in Instagram.
Facebook recommends using the default configuration to achieve your chosen goal, which allows Facebook to optimize your location to get the best results at the cheapest overall average cost.
However, if you want to choose your own location, Facebook recommends the following options, broken down by campaign goals:
• Enhance branding campaigns (including reach and frequency purchase): Facebook and Instagram
• Improve your posts (including arrival and frequency purchases): Facebook and Instagram
• Get video Views (including arrival and frequency purchases): Facebook and Instagram
• Get application Installation: Facebook and Instagram
• Add conversions to your site: Facebook
• Send users to your site: Facebook
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Incredibly informative post! Thanks for sharing it with us here!
If you don't mind, I'll share a great resource with the themes by TemplateMonster that help to create a website with no effort within a short period of time.
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Nice article and great recap of certain must-have in a landing page.
From my experience, the biggest conversion changer in a LP is the choice of the visual in the header / hero banner.
Some nice impactful colors, some simplicity, and most important, a human with eye contact, makes usually a huge difference... Too many marketers start testing secondary elements (like the CTA button color) before testing the main visual. Yet, this is where lies the biggest potential in conversion.
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