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I'm curious to give this a try myself.
Really cool that you can embed a form into a Medium article! I see a lot of people (myself included) hacking it with linked images and other clunky workarounds.
You've piqued my interest to give this a try myself, Tyler.
Thanks man. It's great to hear from a first hand account of what it's like to use.
I can only say: I am a convert and a believer.
I've always hated form and landing page builders. But, I used Paperform to create a few different pieces and it's so incredibly simple and beautiful.
Honestly, seems like we are way overdue for a new class of products here.
Has anyone else compared popular sites before and after a given time frame? :)
Why are you dictating that it reuse content from the home page? Why not just focus on creating effective landing pages that may or may not pick up parts of the home page? Notice that's pages, plural. You should have several dedicated landing pages for different audiences, offers, ads, etc.
Start your landing pages by following through on the ad that directs people to the page. Use a similar headline or payoff something set up in the ad.
Then quickly introduce a hook that's going to get people to read on and take an interest in your offering. Emotional appeals work well. So do use cases. But anything that piques interest and taps into reader motivations will work, too.
From there, you should answer anticipated questions and overcome any objections that would stop someone from responding. For landing pages, this often includes providing social proof, listing out key features, etc. But remember, you're selling the offer, nit the product or service. Only include as much as you need to get people to convert on that particular step so that you don't overwhelm people.
Finally, you'll want to limit friction (ex. unnecessary fields in a form, etc.) and nudge the reader with some sort of urgency if possible.
I hope that helps.
I appreciate your feedback Chintan 😊
Great article, Yaroslav. "But, as we can see from their bios, their behavioral patterns are, mildly speaking, quite different" - Haha, that hurt bad as a Ozzy fan :(
I love the bot!
Happy you like it :)
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