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I recently evaluated both Instapage and Unbounce and found Instapage more suited to my needs as an agency owner. I love how simple it is to use.
I love the one from Optimizely: https://www.optimizely.com/. I think they customize their homepage in 12 different ways, depending on where you access it from, when and if you've been there before.
For example, I just visited their site from the Atlassian offices at 8 in the morning (SF time) and this is what they show me: https://imgur.com/a/q93RM.
I think it's better to use an FAQ widget rather than a live chat, so that even if your agent is offline, you atleast know the reason why the user came there. Over time, you can find the questions that are asked most by visitors when they land on your PPC page. And maybe you can address those most asked questions in another marketing campaign later.
(Disclosure: I own Airim)
Some great examples in this post by @mr_ed: https://growthhackers.com/articles/saas-landing-pages-in-2017-our-analysis-of-100-top-businesses/
Question is: who mans the live chat? Who will answer peoples’ questions? How long will it take you to respond to all the questions?
Absolutely add live chat. You should have your live chat widget in clear view on all website pages, including your content dashboard / blog and all landing pages. No matter the landing page purpose, live chat adds comfortable convenient communication for your visitors. In the case of your "Request a Demo" PPC landing pages, visitors might simply have a quick question they want answered before determining whether or not to opt in.
As the article mentions, there are 3 elements to Quality Score. The first 2 elements, "Ad Relevance" and "Landing Page Experience" are easy to optimize if you have good control over your ads and landing pages. However, it's that 3rd element, "expected click-through rate", is much more vague, and is difficult to optimize. I have had lots of incidents where the CTR is high, as high as 10%, but only the get a score of "average" or "below-average". This has been really frustrating. I wonder what is the meaning of "average" here, and at what point does "expected CTR" become "actual CTR"?
I LOVE toggl's: https://toggl.com/. Besides the fact that it is super cute, they have a clear call-to-action and a very easy registration process.
Although I do not have direct experience with this method, I do think it is smart to try it. The point of a landing page is to convince the user to take the next step down your funnel, which in most cases is submitting their contact information so you can follow up with them. By adding a live chat option, you are giving the user the ability to completely skip the submission process and contact you directly about your services. There is a chance that you might not capture their contact information, which you could put into an automatic email drip campaign, but you can at least directly interact with the person immediately.
Great content! So many amazing tips and ideas to use with our clients. Thanks for sharing :)
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