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Read an article on this topic, and I think it was spot on. We've now moved from SEO to SXO (Search eXperience Optimization).
SEO is simple as well as complicated at the same time. It's simple because every SEO knows the basic rules of the game. It's complicated because you never know when Google will change those rules in the middle of the game. But, it's far from dead.
If you believe that by writing thin content and promoting your site to tons of RSS directories or submitting links to every forum, you are going to be in the good books of Google, then yes, SEO is dead for you. Come on. We are about to usher 2018 ! Link building or Link earning - By whatever name you choose to call them - is far more advanced and subtle.
You got it! Everything else... is a waste of time. I've been in SEO for 10 years and it was pronounced dead 9 times already ;-).
That's one way to look at it 💰💰💰
Probably the biggest challenge we face in using digital marketing to do raw lead generation is:
Our clients haven't adapted to the new digital-powered consumer expectations and their empowerment generally: so they can't close the leads we send them. I know this is an industry-wide challenge, especially when generating leads in highly commodotised markets.
And of course who gets the blame for 'the leads are weak' (to quote Jack Lemmon in Glengarry Glen Ross)? Us of course.
I'd be keen to hear from others who also find their clients can't close the leads you send them.
Honestly, I really, really hope that everybody thinks SEO is dead. Leaves more business for those who really know what's going on ;-).
Hi Edward, most of them practice black hat link building. Secondly, they are ignorant to know that link building is far more advanced and difficult to get now. Getting it the easy way is the pathway to destruction.
Ha! So true!
What sort of link building tactics you see they were doing?
Also, glad you liked the post!
LOL. I need to print it out and frame that infographic. Thanks, Maunu!
Only the ignorant, half baked SEO so called specialists says SEO is dead. Most of them with the claim that SEO is dead are saying so because all they know is link building, and to be honest with you, they are even doing the link building the wrong way.
I read the entire post and I totally agree with all the listed 5 points. Thanks for sharing.
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