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Here's a tactic that I've found useful for promoting content on Quora, and it should work on Facebook groups too.
Basically, build yourself an index spreadsheet of your top pillar / evergreen posts. On one column, paste your URLs. In another, add shorthand tags / keywords.
So if you're marketing fishing equipment, for example, you might have published an ultimate guide to finding the perfect fishing pole. In that article, there may be a section on pole weight. So in your spreadsheet, among other tags, you might have "pole weight."
Now, when you're scrolling through that top Facebook group for fishing fanatics, and you see a discussion about whether or not someone's pole is too heavy, you just search your spreadsheet for "pole weight," easily find the perfect article to share, write an original comment that contextualizes the advice in the article according to the specifics of the discussion, add a link to your article, and everybody wins.
This article summarizes quite well the strategy I've tended to favour in recent months, which is reassuring. Thank you for sharing !
Yep, read the boring stuff and do the boring work. It really is that important if you want to become knowledgeable and well-versed.
Tough to do sometimes, but I suppose if you're truly passionate about what you're looking to achieve, you can psyche yourself into thinking that even some of the more mundane details are interesting when you see how they play into the big picture.
It's a great point Andrew. I also think - you never know who's going to go on to have a huge audience a year or two from now. If you build relationships now, they can turn out to be even more valuable in the long term.
Love summary point #3, especially the - even if they're small - part: "Build long-term relationships with relevant influencers (even if they’re small) — and maintain a blog for their guest posts".
At a past position, I would identify up-and-coming influencers/bloggers putting out the content we'd talk about creating in meetings for our audience, give them access to our much larger audience and to help supplement their growth. And when they eventually have a more established audience, start up an affiliate/cross-promotion relationship. After helping them, they want to help back.
Great, post! Thanks for sharing.
Great post! It's so important to ensure your content is data-driven: whether that's through surveys or GA analysis. Love that you included the heatmap -- such an under-used tool.
Thanks, great post!
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