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Helpful post Andy! We also do a bit of competitor analysis before finalizing a title.
To increase sales leads, you need to go where the action is. It’s important to find new ways to target your ideal prospects so that you can maximize your lead generation efforts. The only way you’ll be able to scale your business at an accelerated rate is to keep a steady stream of sales leads entering the funnel.
Below are a few ways you can generate leads for your business.
1. Social Media
2. Live Chat
3. Website Visitor Tracking Software
4. Cold Outbound Email Campaigns
Hope that helps!
Thanks for an in-depth article, but as I always say - this would work for eCom or SaaS where activity can be tied to User-ID. Service based businesses that run informational websites and rely on phone calls to close deals and do not have a User-ID framework cannot benefit from most of these customer journey articles.
1. Searching for a dentist while on the train.
2. Get to work, fire up Chrome, and type the URL of the dentist you liked and book appointment.
The whole customer journey tracking theory gets flipped on it's head when that happens.
Thank you for the insights! I knew it takes long to create such content pieces and that they weren't always an instant success but having an actual time frame can help manage client expectations.
This is a great statistic for SEO's to use as an angle, thank you for sharing.
Personally, I had no idea the figure was 9%, I'd be ecstatic if 9% of my content was performing well on the front page.
I couldn't agree more. Solving a problem for a customer that isn't a direct purchase can build the trust and authority that leads to a purchase.
1. For Segment, on default, what does it track? Only pages?
2. How do I track event actions using Segment?
- Related, look like Popcornmetrics can help me track event actions without coding, correct?
3. Would Popcornmetrics slow down my site? Didn't find info on this
Interesting post. Very informative.
"People are also much more likely to offer their email address to get help making bigger purchases, but they need to be assured that this guide is worthwhile. A landing page should offer an overview of the guide, the benefits to reading it, and highlights about what they’ll find."
YES. There are so many guides on the internet... what makes yours worth my email address? Love your answer to this question.
I keep thinking about how a good brand recognition and organic SEO strategy is about developing a useful presence over plain promotion. This includes eCommerce. It's not just about the buying guide, but the follow up emails and other content. Buying guides done well are just another way of being useful to customers instead of just trying to sell them something — EVEN THOUGH it has "buying" in the title.
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