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It's awesome can learn more about webinars. I worked for 3 years at a webinar platform called Eventials, the operation occurred in Brazil and South America.
Ok, I have a question for you.
#1 What is the major difference between a live stream and a webinar? Why I should use the GoToWebinar rather than Youtube ou Linkedin?
Hi Daniel Waas,
My name is Daniel Eis, I'm Head of Growth at Shawee - A platform to Organizers of Hackathons.
I have 2 questions for you:
#1 What is the most important metric on the webinar? The number of Visualization, Engagement, Live Participants?
#2 Speaking about engagement, how can I measure it on the live webinar?
Thanks for your time.
True. In other words, personal branding is becoming more and more important,
Thanks for stopping by. Yes, that's a huge one nowadays :)
Great summary. I'm still finding that social media management is also in demand for my freelance clients.
There's so much value in building a personal brand.
We're transitioning into a time where people are becoming brands and brands are becoming people.
Hi Daniel, awesome to see you on for an AMA. How are you guys structured for growth and marketing? For example, I assume you guys optimize referral loops for webinar attendees. If so, who manages those experiments? Thanks!
I couldn't agree more :D
Social sharing is such a powerful growth lever. I've generated some great engagement by utilising the networks of my audience.
Thanks for sharing 👍
As an entrepreneur, you should know how to market your product. If you think that you can meet a lot of professionals that gonna tell you how to sell your product, this is a trap. There is not a single person in the world who would come to your company and tell you “Oh, the best marketing channel for you is influencer marketing and Google Ads”. This is not gonna happen. You as an entrepreneur know the product and you should be able to market this because this is one of the important skills you should have. And yes, it is possible to master this skill.
All right, let me name a couple of applications that you can start using right now or plan to start using in a couple of months that I think would help you create, grow and enhance your business and your Shopify store.
First, start acquiring new customers from the very first day of your store by launching targeted ads. Facebook & Instagram Ads app https://apps.shopify.com/retargetapp-facebook-retargeting could be your first assistant since you will be able to get new traffic and more sales with retargeting ads on Facebook.
Customer retention. This stage might include email newsletters, trigger chains and funnels for converting leads into sales and maintaining the current customer base. These apps might be helpful - Seguno: Email Marketing https://apps.shopify.com/seguno, MailerLite Email Marketing https://apps.shopify.com/mailerlite-email-marketing and Thank You Email by Autoketing https://apps.shopify.com/email-with-love.
Referral marketing would help you to spread information and positive feedback about your products quite fast and effortlessly. In this direction, you should take a look at the Talkable Referrals app https://apps.shopify.com/talkable-lite that is pretty easy to use and it's free.
Upsales. To succeed in this channel you should first identify customers with a real need for additional services. You need to explain how the additional purchase will benefit the customer's overall goals and provide them with attractive offers. One app I can recommend for this purpose is Sweet Spot Checkout Upsell https://apps.shopify.com/sweet-spot-checkout-upsell. With its functionality, your customers will get the offer at the right time: on the thank you / status page. It's worth trying.
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