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While some still look at growth hacking as randomly launching tests and experiments in every direction, we consider growth as the conscious and consistent ongoing process of validating hypotheses through experimentation, which is part of a larger strategy, aligned with company KPIs and expectations.
To answer your question "What does managing the growth process mean":
1) To make sure your actions are well aligned with your growth strategy (NSM and Objectives);
2) To ensure team engagement on the ideation step of the process (gathering growth hypothesis, ideas);
3) Better prioritize your tests accordingly with the progress made;
4) Run weekly or bi-weekly growth meetings to gather results and realign the next sprint;
5) Guarantee a frictionless collaboration between silos (product, marketing, sales, data, design, etc);
6) Analyze test results and promote progress company-wide.
Those are just some of the responsibilities a Growth Managers have under their belly. :)
Got it, I could be overthinking the process as I am simply afraid of us not going through the learnings we get from running experiments. Granted you do so in the weekly meetings anyway.
That sounds similar to my onenote which is filled with articles and hacks waiting to be added to the experiments sheet.
Weekly meetings are working the best. Everyone is ready with his numbers at the beg of the week and long meeting to review all stats and discuss the coming actions. And for the brainstorming sessions, it depends if we are working on a campaign or something that needs ideas otherwise it's a daily task for every member of the team to come up with fresh and new ideas and run multiple experiments to learn from
Here at GrowhtHackers, we do it weekly and I confess that I don't make to brainstorm. I usually have some ideas when using our products, scrolling down my social media feeds, reading some article or newsletter. That's why my notebook is always full of post its that will later add to our account at Experiments haha
Great reading, Ward! And your course at University is great! I highly recommend it for all growth hackers reading this post.
Yea, that's right, Maeva. Glad that you found it interesting :))
Interesting combination; scrum & marketing! Might be a challenge to get everyone aboard, but it could be effective for sure!
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