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Olga, thanks for sharing Colin's post - much appreciated!
As a user I can confirm that BuzzStream rocks. Well deserved #1 spot.
Thanks for an in-depth article, but as I always say - this would work for eCom or SaaS where activity can be tied to User-ID. Service based businesses that run informational websites and rely on phone calls to close deals and do not have a User-ID framework cannot benefit from most of these customer journey articles.
1. Searching for a dentist while on the train.
2. Get to work, fire up Chrome, and type the URL of the dentist you liked and book appointment.
The whole customer journey tracking theory gets flipped on it's head when that happens.
Huge thanks to AdEspresso for allowing us to share traffic metrics. What they've done is truly admirable. So many useful learnings for any B2B SaaS content marketer.
I'm always sceptical of vague % increase claims; I want to know the actual numbers and the metrics they're using for that claim as well . Growing from 1 user to 100 free trials accounts might look great if you phrase it as "100% user growth", but chances are that's going to have little impact on the bottom line and health of the brand.
Some factors that affect the DA which aren't limited to SaaS nor sorted by its importance are,
- Domain age
- Domain history
- Link quality
- Link relevancy
- Link profile
- Trust score
- Social score
👊 Thanks Tad!
Thank you for the insights! I knew it takes long to create such content pieces and that they weren't always an instant success but having an actual time frame can help manage client expectations.
Yeah, all those "how we grew by 11.524% in 6 weeks" posts have to be taken with a grain of salt to say the least.
Finally some common sense approach to automation instead of hype. Thank you! I'm especially annoyed by the chatbot craze.
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