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Super helpful. Thanks!
Good set of tools - Buffer (along with Hootsuite I guess) seems to be industry standard already. But at the same time I'm quite annoyed with this kind of automation - social networks turn into endless hell of the same low-level posts those tools suggest & provoke to post :(
I'm looking forward to more marketers to start using tools like Awario and alike that show _what_ really requests you attention, and make you respond to what really matters without simply spreading the same useless news/posts over and over again - this approach might bring much more value to a brand and the whole web (though takes more marketers' time).
Love the landing page style!
Great list, Shane Barker :) so many experts share there favorite insights, definitely going to implement a few strategies mentioned inside the article. Keep up the good work!
A lead capture form is a key component that affects site conversion rates. They are the most critical point of your funnel, as they are the final interaction that separates your leads from non-leads.
To answer the question, "What is your best content growth hack?", I'll take a different approach than the usual "write amazing content" answer.
My growth hack and the one I've recommended to startups I work with, is using AdWords experiments on my content, before promoting it organically.
By testing and sampling content response on relevant queries using AdWords, you can get an immediate sample of the quality and engagement of your content pieces.
The simple route is using the actual AdWords Experiments modules https://support.google.com/adwords/answer/6261395?co=ADWORDS.IsAWNCustomer%3Dfalse&hl=en
Or if you have the privilege of working with data scientists who know R and AdWords, you can use the RAdWords Plus package http://vilaingeek.com/radwords-plus-nouveau-package-r-adwords/
I'm a firm believer in data-driven creativity and not a big believer in magic bullet hacks. So my best content growth hack is simply to test, iterate and refine fast by putting paid dollars behind my content in test tubs.
If you wish to go beyond Search Engine Marketing, you can also run experiments on Facebook, using the Facebook ads experiments modules. But be aware that their experiment module has certain weaknesses.
Moreover, again, if you have data scientists working with you or have data science or advanced R programming skills, here is a good package you can use https://github.com/daroczig/fbRads
Hope this is helpful..
Here you find tons of advice, including the different growth stages of a community and how to best start one:
I don't know if you can target people who reviewed other apps. What I would recommend is write a few articles/blog posts about your app and how it differs from your competitors. Title the page/post something like "Alternatives to the _____ app" or "Compare ______ vs. ______ vs. ______". Whenever I am trying to find a less expensive platform I usually do a search like that.
I hope that helps!
Wow, sounds great ! I gonna try it really soon.
I'm not familiar with this, can you please explain what are private groups and how does it work?
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