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Jeff Bezos is a wise man. Someone should create a doc on his learnings.
I love this one!
This is a great read.
As a novice BDM I would deeply appreciate if you hit me when u got an answer, please (:
Excellent case study, theres plenty of learnings to take from here. Thanx for sharing!
Not enough companies fully understand the power of evangelists, make investments in them, or see how they can grow not just revenue, but loyalty and connection while also being a great source of intelligence on the new customer needs the company needs to meet. The first part of my series on evangelists can be found here - https://bradenkelley.com/2021/02/rise-of-the-evangelist/
1. I think you can play to that story. The story of the underdog is one that is of the people. It's the 99%. It's the Tesla (until recently). It's the Airbnb (vs hotels). Think about how to position yourself in branding and community with a powerful underdog mission to help people.
2. Choose carefully. Pay attention to where your community is today. It's hard to switch platforms and retain engagement so choose wisely and make it easy to adopt your new community gathering space. Also, make sure you nail point #1, differentiation.
Hope that helps + I'm always available to chat further. Just book a time via superpeer.com/tristanpollock
What is amazing for me is the pace of the growth of this company. Amazon has been started as a bookstore in a last decade of twentieth century. Now it delivers BILLIONS of packages... For some it has become a primary method of buying variety of goods.
Such a great article. Once again Thank you so much. I just recently started blogs but your content helps me.
Sean, how do you set a differente KPI measure of LTV/CAC for top of funnel awareness, acquisition and retention. The LTC and CAC is measur by customer, so this customer can be in top of funnel, acquisition and retention.
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