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You point out the exact problem when advertisers do not direct traffic to a page relevant to the search term. Like we suggest in the article, this lowers the quality score and is bad practice. And as you suggest, it can alienate the user who clicked on the ad which also mean wasted ad spend. But this problem is pretty common and we come across this issue all the time onboarding new clients. AdWords has made it a lot easier for people to set up campaigns and this has made it easy for some advertisers to create very basic campaigns. But they might be doing themselves a disservice when they’re not organizing and optimizing their ad groups and ad copy correctly. Creating problems like this! Thanks for the feedback.
I'd be curious if anyone has used the principles of SKAGs to help with SEO.
"Using general site links that are not tied to the product or service you are advertising lower your ads relevance score. It also is a bad practice simply because it takes users to a page unrelated to the thing they were searching for. "
Many, many ads alienate potential customers because of this kind of misdirect. Why should I bother with you ad in the future if you can't provide the basic information I'm looking for - presented in the ad?
I don't understand why anyone would do this - can someone please explain the logic?
It's amazing to see how Americans have methodology for everything! Thanks for sharing.
Same here, Luiz. I would email 100 people and get 5 mediocre links with traditional outreach.
This definitely matches my experience. I've been able to get links from traditional outreach but the best links I get are from people I have relationships with. Will try out this strategy!
It would really add value to your readers if you took time out of your day to link to me. In fact I'm doing you a favor by spamming you!
Good to hear, David, let me know if you have any questions while you're executing it.
Thanks Nick! Tried to make it very step-by-step, glad it was easy to follow.
Thanks Tad! Totally agree, you can't get a link without a relationship, and only strong relationships will get you worthwhile links.
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