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Thank you for doing this! Really excited to have you on!
I'm curious about a few things:
1. How is the bullseye marketing framework different from other marketing frameworks out there?
2. What advice would you give to a startup going upmarket and looking forward to rethinking their online marketing approach?
3. What has been the 3 main milestones of your career so far? :)
4. I can't wait to read your book! I've gone through some of the first pages and it seems to be really great! Once I also plan on eventually writing a book, I'm curious: what has been your biggest challenge writing this book and could you share some pieces of advice on writing, publishing and promoting a book?
Thanks again for doing this!!
A very informative post. Thank you
Opteo does that, but I assume there's more. :-)
That was a very informative post. Thank you very much.
However i wanted to ask you, if you have tried using broad match keywords with enhanced cpc. I did this and saw my lead volumes grow leaps. Google kind of started bidding high on search terms closely related to my product.
Lots of useful information here. Very well written. Thanks for sharing!
Can you please enlarge your font and add some line breaks? Your post is very hard to read.
Here's a post on Google Trends that is actually both readable and helpful:
Please don't just treat Growth Hackers as a place to self-promote your mediocre content.
Absolutely, however some E-commerce platforms don't support Enhanced E-commerce tracking from Analytics - but excellent point - in my experience merchants are mostly using more basic audiences so I took a more advanced take on some of the cool things you can do with RLSA and Dynamic Remarketing.
But there also must be a solid synergy between using these audiences and melding them with other campaigns like Shopping and Search.
AOV audiences are less obvious choices because, at least I believe, that audience building itself is intimidating and these are a higher level approach than many may not be comfortable attempting.
My hope for this guide is that it ignites some more thought into how we think about Remarketing audiences and what we can do with them when we explore more into Google Analytics (as the primary example)
GREAT post! Please correct me if I'm wrong, don't you need to set up enhanced ecommerce first before you can implement any of those segmentations?
How do we think this would perform for B2B Enterprise software sales? Love the idea as well
Hi Vincent, good question.
For terms that are very competitive in organic search, it may not be worth the SEO cost/effort to rank well for them. But since you have the AdWords conversions data, you can use that to project how much a successful SEO campaign would be worth and base your decision off of that. If it looks like the benefit of ranking well is going to be worth the cost of the SEO, then go for it. If not, then don't.
Another nice trick is to use the terms that are converting well in AdWords as seed keywords for SEO keyword research. The exact keywords and search terms that you're already using in AdWords may be too competitive, but related terms may not be. So try to find related terms that are less competitive, then test them in AdWords and if they work well you can target them via SEO.
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