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Valuable content on how to setup & optimize your DSA campaigns accurately! Thank you :)
Surprisingly practical content to get DSA right.
Hi Wayne, if you compare the results with the costs, of course, Facebook ads are underpriced.
Nice list. Facebook is still cheap - for now
Oops, I meant:
*Bypassing the cumbersome midfunnel digital experience on web or mobile assets with call-only makes a lot of sense here.
Hey Kate- It all depends on how qualified your "leads" are and a bunch of other factors related to the nature of the software (immediacy of need and other dimensions as per article shared in this thread by @sean and how complicated the purchase influence layers are...).
For having done a lot of B2B Enterprise growth (at Fortune 50 companies and smaller structures), it may not make as much sense as when you do it (and I have done it) for local businesses with very poor UX on their lead generation funnel and low quality score as a result...
Bypassing the cumbersome midfunnel digital experience on web or mobile assets with click-only makes a lot of sense here.
When targeting larger structure with multiple personas to influence, as it's the case most of the time in B2B SaaS growth for example, not sure how it would influence overall CAC, it's worth testing but less likely to work as the quality scores are generally higher and correlated with higher brand awareness.
Hope this is helpful. Will share some more learning soon, working on it. :)
Hey Sean- A few months later... Been a bit chaotic on the startup front :) Thanks for sharing the article. Still doing some testing and learning on this. Will probably share in an article soon, and the gist here.
I think this is the most extensive read, even for an entry-level marketer, on how to get a new Visitor and convert him/her to a Customer.
Great example of scaling in Start up environment!
Inspiring for small companies.
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