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Increasing your advertising budget doesn't necessarily mean that your ROI is going to improve or decline. If anything, increasing your advertising budget may result in a worse return on ad spend because your ads are being shown more but clicked on less.
I would recommend looking at other components of your advertising campaign such as the keywords/audiences you are targeting and the landing pages being used on your ads as those two factors may have the biggest effect regarding your ROI. Try removing all poor performing targeting options and expand on the good performing ones.
Best of luck!
Here Is the all the Link you Need
this should get more upvotes :)
Adjusting a device bid down to negative 100 will effectively remove that device from being able to display ads. So, if you want to create a mobile-only campaign, simply change the bid for desktop and tablet to negative 100. That is the simplest way to create single device campaigns.
Glad you enjoyed it!
Incredible detail, thanks for sharing.
Thanks for sharing this great list
Perfect read as I am getting up and running with AdWords! :)
Thanks for the read Stefan! I think addressing the target group in the ad copy is a great way to create specific ads that will further entice your desired customers and filter out any unwanted ones in your audience. However, it's important to also make sure the copy still aligns with keyword phrases that you know your user's might be searching.
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