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Not Working properly. I am not so happy with the Quora for advertising. You can choose different one like linked-in.
Thanks for you feedback Anuj, we will enhance it.
Here's my take as to why you didn't get any interest in providing feedback - take it for what its worth...
a. Log in via FB to actually see these tools.
What incentive does anyone have to do that(ie sign up/give up log in information)? Its so hard to get people to just sign up for any product/service that they are actively interested in (for eg, there many people on GH that consume daily but do not have an account). So why will they do this for something that they have no/limited context as to its utility.
On the flip side, consider what actions do you believe you have taken within the community to earn the trust of any subset of people here to be comfortable with taking this step?
Bottom line: If there is a way for people to evaluate these tools without logging in to anything (ie using some test account), you will have removed a huge amount of friction to providing feedback.
b. "Free Credits".
You could argue that you provided some free credits but what does "30 free credits" even mean? There is no context to the utility of this currency. (eg 30 credits will allow you to do x actions for y period of time)
c. Too many tools to evaluate.
Given people know nothing about the tools the in-going assumption is that it might take too long to go through all of this.
Perhaps if you'd presented just one tool for feedback that might've built up some goodwill for the next time you asked for help with another tool.
Amazing insights there.
I totally agree negative feedbacks should indeed be embraced. Knowing what doesn't work for our business is only going to make us stronger.
Allows you to choose a demographic target, buy a bunch of survey responses, and even prioritize so you can get responses within a few hours!
Yes, wasn't very happy. I used a small budget < $1,000 but didn't see as much return. Reddit and Linkedin were much better. I assume that Quora is simply too broad of a user group.
We've used Quora ads at interviewing.io and have been very pleased with the results.
Although conversion rates have been similar to other social media channels, leads have been of very high quality and therefore overall better ROI in comparison. From a branding perspective, Quora's content is considered high-end, which is aligned with our brand. The only downsides I see are relatively low content availability (compared to Facebook) and tools development (e.g. bulk editing).
Considering Quora is just getting started, I'm very optimistic about the future of the advertising platform.
Yes. They really didn't work.
Yes. They really didn't work well. But, another company I worked for said they had a decent ROI. So maybe it depends on the offering. Although targeting felt very limited when I tested it.
[I think you're better off writing really phenomenal content then syndicating that content to relevant answers on Quora](https://sumo.com/stories/quora-traffic).
SurveyMonkey offers this service: https://www.surveymonkey.com/mp/audience/ as does Google: https://www.google.co.uk/analytics/surveys/
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