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Chatbots are so essential - have you ever considered liveguidechat.com? I would recommend :)
Good one Article!!
Great article with lots of insightful tips. I also downloaded your Facebook marketing resources list and found it very useful. Cheers
I have worked on quite a lot of Facebook ads for numerous years for large brands. What email is best to discuss your needs?
That was one of the good insights I came away with as well. I also found the watch brand using the Facebook Shop feature a good example for other e-commerce brands wanting to do the same.
It's interesting that the article caught when a brand stopped doing something and what they pivoted to, which got better results.
Oh, my gosh -- The Instagram? GOLD. =o)
Adidas, in particular, is an interesting brand. It's smaller than Nike but has a better understanding of what its audience wants to see (the case can be made, at least). On social media, it might appear less active and have fewer followers, but the content it puts out sees more engagement every time! A lot to be learned from a company like Adidas. Disclaimer - I like the brand!
Nice write up!
In my experience this isn't true btw: "They have several promo channels where individuals post their links to content. Then, from there, those who are members of the channel will share or engage with your content with the understanding you’ll do the same with theirs. "
Influencers will not just share your content because you put it in front of them. Investing in influencer marketing is a strategic decision you need to make, and follow through on. You need to nurture these relationships and give the influencers a reason to share your content with their following.
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