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Here's a tactic that I've found useful for promoting content on Quora, and it should work on Facebook groups too.
Basically, build yourself an index spreadsheet of your top pillar / evergreen posts. On one column, paste your URLs. In another, add shorthand tags / keywords.
So if you're marketing fishing equipment, for example, you might have published an ultimate guide to finding the perfect fishing pole. In that article, there may be a section on pole weight. So in your spreadsheet, among other tags, you might have "pole weight."
Now, when you're scrolling through that top Facebook group for fishing fanatics, and you see a discussion about whether or not someone's pole is too heavy, you just search your spreadsheet for "pole weight," easily find the perfect article to share, write an original comment that contextualizes the advice in the article according to the specifics of the discussion, add a link to your article, and everybody wins.
First off! Thanks for the shoutout to Talkwalker Alerts!:D
Secondly, our company offers another free tool for this :https://www.talkwalker.com/social-media-analytics-search. You'll be able to filter the results by media type - Facebook is the media type in question here. You'll receive results for each time your keyword is mentioned on a public Facebook page. But since more groups are private you wouldn't be able to see each time its mentioned in a closed group. Check it out :)
I work for Meltwater, a social tracking tool. I can confirm that no providers can currently track closed Facebook groups.
If I remember correctly, Sprinklr Listening module can do something like that. But I think these Groups need to be Public.
I also need this tool!
So I've been having a conversation with Mention about this since Tuesday. I'm happy their rep helped me think this through - great support. We concluded that most companies don't do this yet, and if anything it would be easier to crawl Public groups as opposed to Private groups.
Thank you, Justin! It's very helpful. Thanks!
My client always wants to know when is the best time for her to publish her Instagram posts; given the request, she is most interested in engagement and what days/times have the highest rates.
Hope that helps!
Interesting article, very good points. Evaluation of incremental revenue and incremental cost can help you decide whether you should launch a campaign in the first place. However, it makes even more sense to use these metrics for your ongoing marketing activities. Measuring incremental revenue in real time will help you prioritize between your marketing campaigns and channels. Controlled experiments provide an optimal framework for such measurement.
1. Look at startups recently added to startup directories (for example: https://betalist.com/)
2. Run their website through https://builtwith.com/ to see if they use the adwords or facebook ads script.
3. If they run adwords you can run their domain through https://www.spyfu.com/ to get a sneak peak of their campaign.
4. You can use https://clearbit.com/ to help you uncover contacts if you can't find them on their website.
5. Connecting with those contacts via LinkedIn might be a more effective foot in the door than email.
Good luck! :)
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