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If you're serious... Ask for help via the business chat and keep those logs, and make sure to ask the Facebook rep if there are any other steps you can take if the person you talk to runs out of ideas. They can and will escalate it, but it will take time. (You may have to ask a few times, some reps are terrible and will shut it down.)
Just reporting it won't do much but add it to a very long queue, asking in chat for other avenues gives you an actual case number and case manager who can do a lot more and push it to some of Facebook's more effective internal teams.
Don't expect immediate results, it can be 6-8 weeks +, typically, to resolve. You may have to have to provide notarized ID and if it's a brand tied to a property, proof of ownership like your name on a letter/power bill/etc. (Maybe not, that's usually for claiming ownership of a page when, say, the only person with admin access was fired, but it is something they can request.)
Also. The courts (likely) won't do anything until you have proof that you've tried to deal with it directly through Facebook/with the person, so keep screenshots and logs of all communications. It'd be worth messaging the page with a polite 'please take this down' just to say you tried. Explore all your avenues before bringing in a lawyer, there are other mechanisms between clicking that tiny 'report' button and lawyering up. If you haven't tried any of them a judge isn't going to have a lot of patience with you.
I think you need around 1000 Facebook likes to get that data - Facebook can be very serious about protecting their user's identities. If you have more than 200 page likes you could try creating a Lookalike audience and inputting that into Audience Insights.
Step One: Get a lawyer
Step Two: Have said lawyer review your case and make sure that this person is doing something illegal.
Step Three: If the lawyer does deem it as slander (or similar) have the lawyer send a cease and desist letter immediately (or similar).
Step Four: If that person doesn't comply, you sue them. Make sure you drive home in their car when the trial is over.
Step Five: Burn car, videotape it, and post it on your Facebook page.
Keep an eye on user-generated content and make sure users give their consent when it's available on Google (indexable).
Inspiring as usual, Mr. Kim :)
I also appreciated the poker metaphors... I was kind of a pro-poker player and I can say that the poker mindset has a big influence on my marketing mindset: being focused on the long term results, maximising wins/ minimising defeats, etc...
Thanks for sharing valuable information about social media It is very helpful, Keep sharing on...
Hey Dennis! Yeah, as I mention in the post - the goal of the pre-campaign is to get people ready to spend money. These ads somehow prepare people for shopping and help them make a quicker buying decision when the deal is active. As a result, there are less cart abandonments when we use this tactic. But 2 things: 1) I only use this tactic with audiences already familiar with the brand and 2) I mostly run pre-campaigns when it's a really short-term deal (eg. 24-hour sale or a weekend sale).
Nice post @kristakru!
I was wondering if you could expand on the pre-campaign ads that you were running for Startup Vitamins.
Advertising a XX% off deal that's not available yet seems counter intuitive. My first thought that an ad like this would have little engagement.
It sounds counter intuitive, but it appears you got nice results out of it.
Could you add a bit more details how these works? Which audiences did you target? What budget do you allocate for this type of pre-campaign?
Very detailed post! I have definitely learned a few new things, thanks!
There are two great answers to this, but I figured I'd do a quick Cliff's Note version.
The simplest way to do this is to avoid vanity metrics like engagements and "All Clicks" (i.e. not link clicks). Yes, these are nice to see, but unless you can prove that they result in a conversion, they are just pretty to look at.
Next, establish your goal - I'm going to use paid conversions for this example.
Next, what is the LTV of your customer? My fake product is going to be Justin's Waffle Maker 5000 - it is an amazing waffle maker that lasts a long time and costs $149.99. To make it super simple for me, I am going to make the LTV of each customer at $125.00 (this post is not about LTV but about calculating ROI).
My goal in paid advertising is to get my COCAs at 1/3rd of the LTV, which means I am looking to capture each acquisition at around $42.00. So, every $1,000 I spend on FB ads, I am looking to get around 24 new sales, which gets me about $3600.00 in revenue or a 260% return on my marketing investment (note: this does not factor in overhead costs, shipping, etc.).
Say I didn't do enough market analysis and people do not want the JWM 5000. I spend $1,000 on ads but only get 5 sales at $200/sale - the total revenue is $750.00; I've lost $250.00, my ROI is -25%.
(return - cost)/cost = ROI
In summary, pick a mid- to bottom-funnel metric as a goal, use your LTV as a baseline for success, and use the formula above to determine how much of a return you received from your campaign.
Again, this is the Cliff Notes version. I am sure there are days of notes that can be shared on this subject, but I like to use the above as a guide.
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