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Two great points for the on boarding process: 1) stop giving choices and stick to one path when on boarding customers/users, and make it an easy, engaging path that gets them started right away and 2) collecting data that won't be used immediately. Collecting demographic or other data from customers is unfriendly, tedious, and unwelcoming. Collect what you need up front, then ask for other information in waves later.
This and https://growthhackers.com/articles/the-build-order-every-startup-should-follow-to-become-successful/ by Wayne Chang are must-reads.
This is hard earned knowledge by a successful entrepreneur with actionable takeaways.
What makes it even more impressive is that Wayne applied a B2C-style mindset to hardcore B2B products.
Must read. Dan Kaplan has done the industry a service by standing in the arena against a "moral defense" of the Manipulation Matrix in B2C marketing.
The fact that neuromarketing and user manipulation is the latest trick of startups and digital monopolies speaks loudly to the lack of marketing innovation in the industry as a whole.
This conversation--to manipulate or not manipulate--is the single most important one happening in the tech industry. Many evils that befall humanity going forward will largely be done under cover of marketing that is justified by the "Manipulation Matrix"--and the abandonment of permission marketing that has occurred as a result of its promotion.
Not Working properly. I am not so happy with the Quora for advertising. You can choose different one like linked-in.
Yep @tymagnin can you help here pls.
Unfortunately, the link seems to be 404'ing.
Thanks, Gabor! Fully agreed: the more I learn from our digital battles, the more I tend to think psychology is one of the most important factors.
Lot of truths in there! At the end of the day it's all down to psychology.
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