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Providing your new customers with a discount code that they can use on their next purchase would increase their chances of wanting to come back sooner to buy more items from your business.
i find networking to be tough.. i feel the other person comes to know you are connecting with him. So, isn't it better that I say upfront.
I feel the same way about networking.
I always prefer to let someone else talk while I ask the follow-up question, that way I understand if there is really an opportunity for:
1. Business deals
2. Strategic collaborations/connections
3. Referrals to my friends/clients/partners
4. Making friends
I feel the same way towards Linkedin. I mean, you already don't need to be clean-shaven and tidy to talk to me via Linkedin, why do you connect with me and fail to present yourself in the first place? Why do you only approach me when you need something?
Very funny and true as well.
I would like to know what kind of online marketing you would use for an insurance office, that the networks are infested with them.
How do you see yourself in 10 years time as an email marketer?
What is the best company to handle the sale of an online company ? Thanks.
3) What was the most surprising result you got out of an A/B test our an entire campaign?
Honestly, I can't remember any big surprises. The results are usually along the lines of what I expect, or show no significant difference between variants.
2) Is there a framework or mental models you use to choose subject lines?
LOVE this question!
I love coming up with subject lines. My formula is "benefit + intrigue", which means the subject should hint at the benefit of the email, but also play with the recipient's curiosity.
When in doubt, I lean towards intrigue. Humans are incredibly curious beings, we can't go past something that's intriguing us, even if we know "it's probably X..."
Important note, though: even though I say "intrigue", I don't like clickbait-y subject lines, because they just make readers mad. The intrigue should be connected with the content of the email.
Thanks for your questions, Maximilian!
1) If you could only use one Marketing Automation platform for the rest of your life, which one would it be and why?
Can't answer this question, because as an independent consultant, I work with a range of different clients - each with their own needs, and each marketing automation platform has its best use case.
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