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A Podcast Show can definitely help you connect with your niche audience on a deeper level. They get to hear your voice and really get to know your real character through the speakers.
I like recording audio and I have done a few podcast shows for my internet marketing blog in the past. I just been too busy these days. And you also do need the right equipment to deliver high quality audio. This is something I have for a future plan! ;)
Thanks for sharing!
Agreed. Content is king, distribution is queen, but context is God - Gary Vee.
Yeah and all other related tactics like "Follow-up" when there has been no actual conversation beforehand.
I've also noticed people now emailing me with the subject line: "Chameleon integration" (my company is Chameleon) as a way to SELL me something!
Another annoying recent tactic is when the subject line is referencing a product I use. E.g. "Intercom partnership" and it's just talking about the sellers relationship with Intercom.
As the article says, even if I open the email, I'm immediately annoyed at this attempt to trick me. I hope everyone is like that, and then it'll cut down this behavior.
I HATE when salespeople do this. Nobody likes being taken for a fool.
Let's break it down real quick. Whoever is doing this needs to do the following:
1. Convey the messaging to the audience
2. Know how to interpret the data
3. Can discover behavioral flow and recognize weaknesses/strengths
In my experience, this is the job of the marketing and sales component of your team. In a company that is really small and doesn't have a dedicated marketing or sales member this responsibility would probably fall on whoever is in charge of the product and/or UI/UX.
I'm glad you found it. Nir is full of wisdom.
What about you, @joyce_solano, @davidmilberg, @eliehirschfeld, @brandwinnie?
How do you handle fuckups, guys?
Excellent piece, great tips!
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