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Email marketing has proven to be one of the best lead generation channels.
Here are some stats to consider:
• Email is the third most influential source of information for B2B audiences, behind only colleague recommendations and industry-specific thought leaders.
• 86% of business professionals prefer to use email when communicating for business purposes.
• CTRs are 47% higher for B2B email campaigns than B2C email campaigns.
• 59% of B2B marketers say email is their most effective channel in terms of revenue generation.
Clearly, email is a must when it comes to B2B marketing lead generation efforts.
Check out this blog for more info on the power of email! https://www.clickback.com/blog/b2b-email-marketing-strategies/
Deliverability is definitely a key feature when looking for an email sending provider.
To narrow down ESPs you could use, you really need to look at what you want to accomplish and what features are needed in order to achieve those results.
MailChimp, Aweber, GetResponse seem to be popular ESPs.
For your cold email campaigns, you’ll want to use a dedicated ESP to protect your corporate IP/domain. Check out Clickback MAIL for those types of campaigns.
For our outbound email campaigns, we use our own software in-house.
Clickback MAIL allows you to send targeted emails to your cold or purchased email list.
And with the easy message creator, you can easily create responsive email designs without any knowledge in coding!
Assuming this large list is cold or non-opted-in, you’ll want to utilize an email sending provider that allows sending to these types of contacts.
You might be running into issues because your current email sending provider does not allow uploading these types of lists.
This article lists email sending providers you should consider: https://thesharperpixel.com/email-marketing-services-purchased-lists/
There are many reasons to buy an email list for B2B lead generation efforts.
However, when it comes to building your email list or using email to generate leads, you don’t need to choose between outbound and inbound. You can use both approaches to keep your lead funnel full.
As far as sending to a purchased email list, check out this Gary Vaynerchuk video: https://www.youtube.com/watch?v=xQ25VdbX9_Q
When implemented properly, a cold email campaign to a purchased email list can achieve great results.
A purchased email list campaign lets you:
1. Expand your reach and increase sales growth
2. Fill your marketing and sale funnel
3. Increase ROI
4. Improve customer acquisition cost payback
5. Free up resources
I’m slightly bias as I work for Clickback and our MAIL software allows sending to cold or purchased contacts. With that said, we use our own software in-house to generate leads.
Feel free to reach out with any questions about Clickback and our software solutions.
You can painstakingly collect emails of your prospects on your own through research online. The emails can then be added to an internal spreadsheet for sales and marketing teams to track and maintain. This option is not ideal as it takes a tremendous amount of time to both build and manage the list.
Another option is to outsource the email collection task to a freelancer service like Upwork. This is a more cost-effective option, that will also save time. There are several personal assistant services that specialize in this very task.
The fastest and most convenient way to acquire a cold contact list is to purchase one from a reputable data provider. To ensure you’re working with a reputable data provider, confirm their data accuracy guarantee and request a sample of the list before purchasing. This way, you can be sure that the list is of high quality, and is targeted towards your specific industry. Some options for purchasing a B2B email database provider list can be seen in this conversation on Quora: https://www.quora.com/Which-are-the-top-B2B-email-database-providers
I would utilize an email verification software such as BriteVerify, FreshAddress or ZeroBounce to clean the list. This will remove any invalid or bad email addresses off the hop.
I would then recommend using an email sending provider that allows sending to cold (old list or purchased list) lists in bulk (check out Clickback MAIL).
Send an email campaign to get this list to re-opt in to your list and move over warm leads to your MA or ESP.
Hope that helps!
Considering this is a cold email list, you’ll want to use an email sending provider that allows sending to these types of contacts.
ESPs mentioned such as MailChimp won’t allow this type of sending.
Check out Clickback MAIL for your cold email campaigns.
Clickback is trusted by over 1,000 companies to deliver their email marketing campaigns and generate a healthy return on their data investment.
Feel free to reach out with any questions!
Take a look at Clickback MAIL for your cold email campaigns.
The features built into Clickback MAIL allow you to quickly and easily optimize your B2B email marketing campaigns to generate new leads for your business.
Check out this case study to see how CDI generated $30K in recurring revenue from a single campaign with Clickback MAIL: https://info.clickback.co/email-lead-generation-cdi-case-study?is_social_media=true
A/B testing is key to any successful email campaign, whether cold or warm.
Not only does Clickback MAIL allow you to send to cold contacts but also allows you to test your emails.
Check out this blog (https://www.clickback.com/blog/design-killer-template-using-clickback-mail-html-email-editor/?is_social_media=true) for more information about Clickback MAIL.
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