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Email marketing has proven to be one of the best lead generation channels.
Here are some stats to consider:
• Email is the third most influential source of information for B2B audiences, behind only colleague recommendations and industry-specific thought leaders.
• 86% of business professionals prefer to use email when communicating for business purposes.
• CTRs are 47% higher for B2B email campaigns than B2C email campaigns.
• 59% of B2B marketers say email is their most effective channel in terms of revenue generation.
Clearly, email is a must when it comes to B2B marketing lead generation efforts.
Check out this blog for more info on the power of email! https://www.clickback.com/blog/b2b-email-marketing-strategies/
Great post! I'm sure it will help many people who are going to open an online pharmacy store. Personally I find it to be very useful as I want to create a site like https://www.canadadrugsdirect.com/ that allows not only order and buy pills, but also to read the descriptions of meds. So, thanks for sharing, I'll keep your tips in mind!
You point out the exact problem when advertisers do not direct traffic to a page relevant to the search term. Like we suggest in the article, this lowers the quality score and is bad practice. And as you suggest, it can alienate the user who clicked on the ad which also mean wasted ad spend. But this problem is pretty common and we come across this issue all the time onboarding new clients. AdWords has made it a lot easier for people to set up campaigns and this has made it easy for some advertisers to create very basic campaigns. But they might be doing themselves a disservice when they’re not organizing and optimizing their ad groups and ad copy correctly. Creating problems like this! Thanks for the feedback.
I'd be curious if anyone has used the principles of SKAGs to help with SEO.
"Using general site links that are not tied to the product or service you are advertising lower your ads relevance score. It also is a bad practice simply because it takes users to a page unrelated to the thing they were searching for. "
Many, many ads alienate potential customers because of this kind of misdirect. Why should I bother with you ad in the future if you can't provide the basic information I'm looking for - presented in the ad?
I don't understand why anyone would do this - can someone please explain the logic?
Great piece of work!
I think online pricing plays also an important role while boosting customer retention. How about offering customized discounts for encouraging them to shop again and again?
Also remember that by keeping existing customers happy you also make sure that they spread the love by word of mouth and recommend you.
Chatbots are so essential - have you ever considered liveguidechat.com? I would recommend :)
Good one Article!!
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